Drupal
From auto-tweeting blog posts to Twitter analytics, this post covers a basic toolkit to manage a Twitter profile for business, measure results and manage your repuTwation. Read more
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Discusses why online retailers would want to segment branded search vs. non-branded search to gauge success of landing page optimization efforts and other persuasion techniques. Read more
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4 Comments
Discusses your options for handling low CTR% keywords, and a diagnostic list of reasons why you may have low CTR - with recommended actions for each. Also, when is low CTR% a GOOD thing, and what do you do with poor converting and negative ROI keywords. Read more
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4 Comments
Do you broad or phrase match keywords in Adwords? By default, you can’t see which terms Adwords uses to trigger your ads - it could be totally bogus keywords!
You need this hack to expose exact keyword referrals, or you’ll spend… Read more
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You need this hack to expose exact keyword referrals, or you’ll spend… Read more
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Part 2 in a series on keyword research, this post explains how you can find negative keywords with the Google Keyword Tool, Google Suggest and Google Product Search (with screenshots). Read more
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4 Comments
Google sent a notice to Analytics users this morning that a data processing error from April 30th to May 5th has occurred. They’re working on reprocessing the data which should be ready in a few days, but some data cannot be recovered. Read more
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2 Comments
Nice resource list of calls to action for marketers to use in copywriting and ad creative. Read more
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1 Comments
A case study on how you can optimize color-specific product pages, even when on-page content is 100% duplicate. Because product-color searches are long tail and convert higher, this can be a profitable strategy. Read more
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2 Comments
Gab Goldenberg shares two creative and effective link building tips: consider geography and keyword misspellings when researching link prospects. Read more
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2 Comments
Google appears to be testing new displays of paid search ads with URLs above ad copy rather than below in certain regions. See screenshots. Read more
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2 Comments
