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EricLander


Is Keyword Discovery Suggesting the Wrong Keywords?
Avatar Story Found By: EricLander 1013 Days ago
News Source: http://www.agerhart.com
Category: SEO
Andrew Gerhart returns to blogging with an entry that questions the validity of Keyword Discovery’s suggested search term targets. An in depth post with plenty of insight, example and analysis from one of my favorite in-house SEOs. Read more
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3 Tips to Get Around the Link Bait RoadBlock
Avatar Story Found By: EricLander 1160 Days ago
News Source: http://www.searchenginejournal.com
Category: Link Building
Debra Mastaler writes an excellent post this morning for Search Engine Journal that covers some tips on how to break through the "writer’s block" of link bait. Included are some resources for where Mastaler often finds inspiration and ideas. Read more
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Search Engine Journal Family Continues to Grow
Avatar Story Found By: EricLander 1164 Days ago
News Source: http://www.searchenginejournal.com
Category: Social Media
Earlier today, Search Engine Journal announced a number of newsworthy notes including the marriage of Editor Loren Baker and the child of Author Ann Smarty. As we look forward into the coming weeks and into 2009, SEJ is proud to bring on a number of new… Read more
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View Sites with Lynx Browser as Google’s Webmaster Guidelines Suggest
Avatar Story Found By: EricLander 1181 Days ago
News Source: http://www.ericlander.com
Category: SEO
Follow Google’s Webmaster Guidelines by the book and play around with Lynx, a text based browser to simulate what GoogleBot (and presumably other spiders) are seeing. Read more
 Comment2 Comments  
Michael Gray Launches New Website ViralConversations.com
Avatar Story Found By: EricLander 1193 Days ago
News Source: http://www.wolf-howl.com
Category: Social Media
The idea behind Viral Conversations is putting business owners who have a product or service, in touch with bloggers who are interested in reviewing it. The difference between this website and other website review services is Viral Conversations only… Read more
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Google Sitelinks Research, Examples, Theories & Best Practices (Project Big Water)
Avatar Story Found By: EricLander 1214 Days ago
News Source: http://www.ericlander.com
Category: SEO
Google Sitelinks is an automated program that displays between three and eight indented links for the top ranking website shown for particular search query. This blog post is dedicated to my research of the Google Sitelinks program and will include a… Read more
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Video Search Results Displaying Differently in Google
Avatar Story Found By: EricLander 1239 Days ago
News Source: http://www.ericlander.com
Category: Searching
Blog post contains an example of a (potentially) new video search result format I’ve begun noticing this morning. It may be old, and if so - apologies in advance. This is the first I’ve seen of these results though so i wanted to share with… Read more
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Dave Snyder’s View of Internet Marketing Through Goodfellas Quotes
Avatar Story Found By: EricLander 1244 Days ago
News Source: http://snydeysense.com
Category: SEM
Dave Snyder tells us about his views on Internet Marketing through something we can all enjoy, famous quotes and references to the movie Goodfellas. The article needs to be read, but I’ll give you a hint, Google is compared to Paulie... Read more
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Tynt’s CEO Derek Ball Responds to SEO Community
Avatar Story Found By: EricLander 1248 Days ago
News Source: http://www.ericlander.com
Category: Social Media
Derek Ball, CEO of Tynt responded to the SEO community - and this follow-up pot includes a review of my core issues with Tynt, why they’re exemplifying reputation management in action, and, discusses the opinionated views of Michael Gray (GrayWolf)… Read more
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Is Tynt Stealing Site Owner’s Content & Refusing to be Blocked?
Avatar Story Found By: EricLander 1249 Days ago
News Source: http://www.ericlander.com
Category: Social Media
Tynt is out as a private beta service, and it’s allowing anyone to get an account and start marking up sites. The trouble is, URLs are being indexed and webmasters have no ability to block or opt out of this "contextual relevance and dialog" service. Read more
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Rant About Google & Online Reputation Management
Avatar Story Found By: EricLander 1251 Days ago
News Source: http://www.ericlander.com
Category: Searching
Earlier today I reached some sort of boiling point and I started up a rant about Google and the topic of reputation management online. This blog post is targeted at Google and may feature some debatable stances. Ultimately though, I hope it’s worth… Read more
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Google’s Chrome Browser: What You Need to Know
Avatar Story Found By: EricLander 1259 Days ago
News Source: http://www.searchenginejournal.com
Category: Searching
There’s a beta release coming out tomorrow morning in more than 100 countries, so I’ve tried to collect as much information as possible tonight to help us all prepare for what will clearly be a busy week in the search industry. Read more
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How to Combat Complaints Sites in Google
Avatar Story Found By: EricLander 1298 Days ago
News Source: http://www.searchenginejournal.com
Category: Searching
Complaint sites continue to litter the SERPS for a number of major brand names and the problem is quickly growing out of control. This morning, Loren Baker introduces us to an open discussion on how to combat these negative brand influences. Read more
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Carcutt Wins $10,000 SEJ Contest, Donates Prizes to Orphanage
Avatar Story Found By: EricLander 1327 Days ago
News Source: http://www.searchenginejournal.com
Category: Social Media
John Carcutt wins the Search Engine Journal blogging contest, and donates $10,00 in prizes... "One of my best friends growing up recently moved to a remote area of Mexico to build and operate an orphanage. I plan on donating a majority of the prizes to… Read more
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Matt Cutts -- Be Fair if You Are Going After Paid Links
Avatar Story Found By: EricLander 1332 Days ago
News Source: http://www.wolf-howl.com
Category: SEO
A great article here from Michael Gray (GrayWolf) on the borderline hypocrisy that Google practices when dealing with paid linking and search. Worth a read as it contains some solid examples as well. Read more
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The Art of Google PageRank Sculpting & Five Sculpting Tips
Avatar Story Found By: EricLander 1334 Days ago
News Source: http://www.searchenginejournal.com
Category: SEO
This article focuses on an underlying message from Michael Gray’s SMX Advanced presentation -- Is sculpting Google PageRank worth it? This post then goes on to introduce five safe and simple tips to get started with PageRank sculpting. Read more
 Comment1 Comments  
An SEO’s Introduction and Tutorial to Google Webmaster Tools
Avatar Story Found By: EricLander 1339 Days ago
News Source: http://www.ericlander.com
Category: SEM
I’ve created a 37 slide presentation that walks viewers through the process of setting up and understanding Google’s Webmaster Tools. This resource was created to assist search marketers and webmasters with the basics of the program. Read more
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Sphinn: A Dysfunctional Social Community?
Avatar Story Found By: EricLander 1374 Days ago
News Source: http://www.ericlander.com
Category: Social Media
Investigating Sphinn proved to be a telling exercise for me. At least, I think so. This article shares some of the data I pulled and the concerns that emerged from having done that research. Hopefully worth a view for anyone caring about the long term… Read more
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Google Leaks Max CPC and Quality Score Variables (Pscore, mCPC and thresh)
Avatar Story Found By: EricLander 1384 Days ago
News Source: http://www.searchenginejournal.com
Category: PPC
Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the sponsored search results (AdWords) were three separate variable names and values. The numbers that have… Read more
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My Plea to SE Conferences: Turn Calacanis Away
Avatar Story Found By: EricLander 1390 Days ago
News Source: http://www.ericlander.com
Category: SEM
As an industry, let’s just put ourselves in a position to stop dealing with this type of juvenile behavior. How you ask? With one simple step. Get him off of the conference keynotes. This blog post shouldn’t even need to be written, because like… Read more
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Are You Really Ready to Offer Social Media Services?
Avatar Story Found By: EricLander 1391 Days ago
News Source: http://www.searchenginejournal.com
Category: SEM
Companies lust for the high margins that successful social media efforts can generate. They infatuate themselves with backlinks, page views and opportunities to score major ad revenue. Sadly, they fail to understand just how organic the space has… Read more
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Natural SEO FAQ - Linking In And Out
Avatar Story Found By: EricLander 1431 Days ago
News Source: http://www.searchenginejournal.com
Category: Link Building
Ann hooks us up with a great article discussing the impact of inbound and outbound links on SEO efforts. This is the start of a new series on SEJ and Ann introduces her approach here: If you look natural, no algorithm changes will affect you. Of course,… Read more
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Make the Most of SEO Competitive Research : Evaluating the Competiton
Avatar Story Found By: EricLander 1455 Days ago
News Source: http://www.searchenginejournal.com
Category: SEO
I love this article because Ann forces us to look beyond the normal keyword and on-site elements of SEO -- and then place a strong emphasis on the competitive balance between your brand others.

With strong screen shots and examples, she… Read more
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125 Social Bookmarking Sites : Importance of User Generated Tags, Votes and Links
Avatar Story Found By: EricLander 1529 Days ago
News Source: http://www.searchenginejournal.com
Category: Social Media
From passing link juice to providing users with online communities for sharing bookmarks, social bookmarking sites have become a necessity in web site promotion. Here, Loren Baker from Search Engine Journal provides 125 sites and discusses the… Read more
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Google’s PageRank: A Double Edged Sword
Avatar Story Found By: EricLander 1559 Days ago
News Source: http://www.searchenginejournal.com
Category: Vertical Search
Contains some thoughts and opinions on the recent PageRank updates, and in particular, how those in the search marketing industry have reacted. Features some commentary from both Vanessa Fox and Kim Krause Berg. Read more
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