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JulieJoyce


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NIce post stating why it's important to get all employees "with a passion and interest in representing the brand" involved in your social web efforts. Read more
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See how Google is pushing Google +...in the SERPs, on websites, in the app store, in your mailbox, etc. Read more
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If you're spending money on advertising online, A/B testing should not be overlooked. Read more
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Danger! The author lists the 4 major pitfalls that could await the less savvy guest poster. Read more
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Nice post about how to use Remarketing to set up new ways to better attract users who've previously expressed interest in your brand. Read more
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Kevin Gibbons shares the top 10 replies to the question "What SEO mistakes are retailers still making?" Read more
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Social media attribution based on influence, actions, and interactions: friend or foe? Read more
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We've been hearing a lot about personas recently, both for and against using them. Here, the author discusses the 5 major ways that a team can take value away from persona and scenario projects. Read more
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Love it or hate it, Klout is one of the best ways to measure online influence without only looking at follower counts, etc. Here are tips on how to optimize your own profile as an influencer and find critical people in the niche you want to dominate. Read more
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Nice concise checklist on Sorbet Digital showing us how to critically evaluate links. Read more
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Cool post on Moz about how SEOs can use regular expressions in their day to day work. Read more
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Broken link building is the talk of the link industry at the moment. Nick LeRoy gives us the basic method along with a real-life example of how this concept works. Read more
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Nice post about how to better existing content by adding rich media, using Google sets, and utilizing SEOMoz's LDA tool (currently in labs) using a real-life example. Read more
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Kenny Hyder gives us some of his favored methods for measuring the return on investment for SEO campaigns. Read more
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Nice list of default social media settings that could prove to be problematic. Read more
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Cool post describing the nuances of how online images affect people, subtly manipulating them furthers towards or away from a conversion. Read more
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Bas van den Beld describes the 6 ways in which Google gets our social data in order to figure out what we like and give us personalized results. Read more
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The always amazing Debra Mastaler tells us how she netted 131 incentivized links for low cost AND without using all those hip social media methods. Read more
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Cool post about re-marketing and (eventually) converting those people who've seen your ads a few times but haven't yet clicked. Read more
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Writing for State of Search, Sam Crocker tells us why, as SEOs, we should move away from the retainer model and grow up. Read more
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Nice post about how the popularity (and possible abuse) of guest blogging could lead us straight to its demise, causing loss of brand and personal confidence along the way. Read more
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Sam Murray tells us how SEOs can use Xenu as a basis for technical and on-page analysis and as a basis for client questions and discovery. Read more
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Validation of test results when conducting conversion testing is critical if you want to be forming a plan based on the best data possible. Here are 4 types of validity threats that can help you identify areas where there may be problems with your… Read more
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Sam Crocker gives us a nice roundup of information shared by the State of Search bloggers at the recent A4U Expo in Munich. As we well know, it's these non-session gems that give us a real SEO education. Read more
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Claire Carlile tells us how to get started with a new link building initiative by asking a set of questions designed to frontload the link learning experience for both the link builder and the client. Read more
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