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MattSawyer


It’s important not to make the mistake of assuming that as the need for links hasn’t changed, that the methods of acquiring them haven’t. Just as the web has changed from brochure websites to interactive communities so has the methods of building… Read more
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We have already seen in my previous blog that online sales are very robust even in the teeth of a recession. Companies have used a myriad of marketing techniques to entice users to buy usually with excessive discounts. It’s now the task of keeping… Read more
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Having just got back from SMX London I thought that rather than be one of 50 recap blog posts I thought I would try to do something a little different. Read more
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Before you can make decisions such as keyword targeting and page optimisation, it is first important to understand the search buying cycle and how this can impact on your keyword queries and landing pages. Read more
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Google have obviously been clamping down on paid links during the last year, but it now looks like they may also be taking a stance against blog reviews made in exchange for free gifts! Read more
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As a seo I wanted to know - how many words or characters does Google count in a link? What’s best practice when creating links - internal, or external? What is the optimal length of a HTML link? Read more
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Last week E-consultancy’s Graham Charlton took a look at Ten things Asda can do better online . What I found surprising is that neither Asda, or any of the other leading UK supermarkets, rank above #9 in Google UK for the term… Read more
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Being based in the UK I find that SEOs on this side of the pond have to get very familiar with website geo-location factors. It’s an unfortunate quirk of search engines that one of the main criteria that search engines use to determine a websites… Read more
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I’m wondering if there’s any connection between this and a thread on Digitalpoint that claims their ads are being blocked. There’s some confusion that the missing ads may be related to some database errors that the site was having last week,… Read more
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Gaining exposure for your blog is critical to building a following, readership, and revenue. Besides the basic SEO steps of adding compelling and keyword friendly titles, URL structure and descriptions (along with the basic Wordpress SEO plugins) basic… Read more
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Following on from my previous post which went into detail about Googles crackdown on paid links, it makes sense to take a step back from all of the hype and see how things have actually changed. There are now some previously popular sources of paid… Read more
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I thought it was all over that the message had finally gotten through to even the most stubborn digital point fan boy. PageRank does not equate to search engine rankings, yet some still remain unconvinced what’s scary is some of the FUD coming out to… Read more
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Having a quick glance at the image and headline I assumed the story was about SEO Inc, but clicking on the headline shows that the story CEO Puts fresh face on SEO article, from the Seattle Times, which is infact about SEOmoz instead! Read more
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For those of you that are unaware of Google’s recent crackdown on sites trading links, the whole saga has now been going on for some time and if you’ve missed things you’ve missing out on a lot of fun. Read more
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Social bookmarking allows web users to search, share, organize, and store the bookmarks of different web pages. This can be done publicly or privately (in private groups), or a combination of the two. People who are allowed to view the bookmarks can… Read more
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