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Pros and cons pertaining to the need for direct industry experience when working on SEO for a company and the strengths/weaknesses related to keyword research, content generation, link building, and technical recommendations, etc Read more
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SEO and SEM are challenging tasks for B2B companies, particularly in industries such as Manufacturing and Industrial Technology. Here are 7 examples of how these types of companies can increase leads and revenue through creative search engine marketing… Read more
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There are many examples of genuine disdain being expressed for SEO on LinkedIn. Why? Interesting read through (right now) 21 responses on why there is distrust or people have commentary on SEO practices via LinkedIn Answers. What do you think? Read more
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Here is a checklist of valuable questions and details to look for in a web analytics package related to your search engine marketing efforts, regardless of website size or company budget. Read more
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How deep into the SEO recommendation(s) do you think SEO consultants should get?

Do you think a company should actually implement recommendations delivered (or be prepared to provide this service)

- or provide a project plan… Read more
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Do people search "SEO" or "search engine optimization", "B2B" or "business to business"? Here’s a quick look at how measuring ad impressions via PPC can lead to a better defined SEO keyword strategy, presented by Andy (or is it "Andrew"?) Komack. Read more
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SEO by the Sea takes a detailed look at a Yahoo patent application which describes a number of the ways to learn and understand the use of phrases in documents on the Web.

Longer post but worth the time to read for those interested in how… Read more
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Andy Komack has compiled a list of 200+ negative keywords to consider when building PPC campaigns. Failure to incorporate negative keywords costs you money, and can impact CTR, which in turn has an effect on PPC quality scores. Keywords organized by… Read more
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While search marketers understand how your "personal brand" is affected by social media, what about the effect on relationships outside of the online marketing space? Some observations based on experience and thoughts/ideas related to communicating the… Read more
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Marty Weintraub’s recap of the SES Chicago session on common methods agencies and consultants price their SEM campaigns and what the potential advantages and pitfalls may be. Nice overview of the different strategies and pricing models. Read more
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FTA: "You twittered your pregnancy and engagement (and divorce) long before your friends and family found out".

How deeply are you addicted to the social media environment? Read more
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An interesting discussion on how the rapid popularity of the search engine marketing "idea" fuels stories of sensationalism and questionable "facts" around the business of SEO and the people involved. Read more
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"#1. The links that appear somewhere below are not sponsored or paid for in any way. The statement in the sentence prior to this sentence is completely false."

Light-hearted look at the whole paid links debate and what you may want to do to… Read more
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Brent Csutoras takes an in depth look at Digg’s "shout" feature, showcasing how to use it, what specific Digg members think and suggestions for when it may or may not be appropriate to use the function. Read more
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Lisa Barone writes about tips and ideas for stimulating your blog writing creativity, making certain you are focusing on for your readers (and not just traffic sources) and keeping things fresh for both your own sanity and the enthusiasm of the blogging… Read more
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No one gives out a free pass to success in any market, including social media - but if you spend the time to learn, contribute and invest in the communities as well as network with people that share the same interests, you’re much more likely to… Read more
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