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I have to disagree with this article, unfortunately. Google did announce it will treat subdomains like subfolders to combat the spam techniques and ranking effects of, say, ebay subdomains as commented above.
http://www.seroundtable.com/archives/015621.html
However, I haven't seen this in practice yet, I still see multiple subdomains appearing from ebay for certain searches. Perhaps it's a rollout.
Now, if subdomains and subfolders are treated the same, then link juice *should* also flow between them.
One benefit of subfolders, though, is you don't have to add and verify them separately in Google Webmaster Tools - which, if you have a lot of subdomains (country/language/product etc) can save you a bit of time.
Thanks for sharing your case study, this is really helpful to see advice illustrated.
Ugh, this happened to us twice but I think now we have it under control. Darn spammers!
If I knew this was going to happen I would have used my real name as my Twitter handle rather than some inside joke from high school. Different audience and purposes than I originally expected!
That Marketing to the B2B Technical Buyer White Paper by Enquiro is really good, I'm surprised this article doesn't link to it:
http://www.enquiroresearch.com/b2b-tech-2007.aspx
Wow, first to call Stephan a big snob is preposterous. I only met him once in person but after his advanced SEO (and yes, Stephan IS an SEO expert with MORE than "a clue"), he stayed well over an hour after the session to answer questions for people and chat with them personally and give them free advice. He didn't hurry off because he had more important things to do. At the end of Shop.org he even invited a guy he'd never met for dinner.
Second, to attack his children is definitely crossing the line. I hope this hacker will see the light and humbly retract his attacks and offer all involved a public apology.
Oh wow! Target must be keeping all those kids in the stockroom - unless they're only available online?
James this is a great post, thank you so much for sharing that. Subscribed to your blog and bookmarked the post, looking forward to more.
@northrock, so true about Google and the paid links! Now I wonder if sites will get into reciprocal images too?
http://www.seomoz.org/ugc/why-nofollow-and-sculpting-pagerank-defeat-the-point-of-pagerank-or-why-click-here-anchors-are-good-seo
I love to see a fresh, young face doing SEO as an extra-curricular activity ;-)
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Story: Subdomains or Subfolders : Which are Better for SEO?