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jennosborne
Great Post! There's definately a lot of opportunity in other countries / languages!!!
Story: A Career in SEO? Bad Move.
I disagree with you but I spunn this because I love that you got a good discussion going. Way to go!
My opinion is that just because a company brings SEO in-house doesn't mean that they will be able to do it well. It's very difficult to find one person who has all of the skills needed these days. More and more it takes a team with a diverse set of skills if you want to rank well for competitive terms. What I am finding these days is that company's need one in-house person with knowledge of SEO, SEM, etc to interact effectively with the the outside vendors.
Wow! Thank you for pulling this together... I know what I'll be reading over the holidays!!!
Rae, I attended your presentation and really enjoyed it! Thank goodness you told us EARLY that you would be posting your presenation later. You should have seen the look of relief on the guy's face sitting next to me as he scribbled furiously to keep up!
I agree that the ability to measure results with search, means that a housing slump may help us. In recent years advertisers have just increased their traditional advertising budgets to include search. In tighter times where choices have to be made, we may find that bigger advertisers start to shift budget over to search as opposed to just increasing existing budgets. I've been seeing some evidence of this already with some clients moving budget from call centres and print to the lower CPA opportunities that search can offer.
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Story: 5 Killer Strategies to Get Your Online Avatar Noticed