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Tad Chef writes "How to measure website success when rankings, Google PageRank and sheer traffic have gone the way of “hits”: All these older metrics become more and more meaningless in the current web environment.

Why measure ranking when they d read more »
1 Comment     
Patrick thinks that Google is reducing the weight it puts on anchor text in setting rankings: it's not based on a huge amount of evidence, but it's an interesting proposition.. read more »
18 Comments     
The folks at searchmarketing.com (nice domain!) discover a new rollout in universal search by G. read more »
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Some bloggers don’t focus any of their efforts on social media because they think at best it will bring a temporary wave of poorly-targeted visitors, and a few days later things will return to normal with nothing of substance to show for it. This is read more »
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According to Ann Smart "If you need to keep track of all latest news, rumors and (educated) theories behind Google penalties..." read more »
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Eric Ward writes, "Some client scenarios can be uncomfortable. Among them is when the client has worked especially hard to create a content area that they feel is linkworthy, and thus should attract links, but you, as the person who has to go get th read more »
5 Comments     
I have been asked countless times how to get included in the Google “One Box”. That’s when there used to be a “one-box”. Now we have Google Universal Search results. They contain listings from Google Products, Google News, Google Images, Videos, etc read more »
8 Comments     
A fantastic post by Danny Dover over at SEOMoz that uses Technorati, Bloglines, Blopulse, Wikio and SEOmoz's Trefecta Tool to list out the top blogs and analyze what they have (or don't have) in common.

I particularly liked the graph showing how read more »
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Eric Goldman and Mark J Rosenberg speak out on the common myth of domains = real estate, as well as SEOs' legal duties to clients and whether kw research = intellectual property. read more »
12 Comments     
The conclusion: all other things being equal (e.g., marketing budget, content quality, design, affiliation with larger websites and so on), a website with a good domain name will always outperform a competitor with a bad or average domain name. read more »
7 Comments     
Very good list of things NOT to do for SEO... but if you really think SEO is a waste of time, you SHOULD do these things, because they can't hurt, right? read more »
1 Comment     
Hot ass social media tips from Chris Winfield, Justilien Gaspard, Fionn Downhill, & Jennifer Laycock. SearchEngine People's Jennifer Osbourne hits the ball out of the park with her coverage from SES San Jose. read more »
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Erik-Jan discusses B2B link building and concludes that different goals are required than in B2C link building. He also explains why B2B link building is easier AND more difficult than B2C link building. read more »
1 Comment     
Great tips from Lisa Barone on conference networking. Nearly anyone who's attended a conference can relate, especially if you're somewhat shy. read more »
17 Comments     
You’ve picked a topic that your ideal readers are dying to know more about. You can write about the topic with authority. You’ve even chosen an interesting angle. In short, you’ve got a killer post that should bring your blog thousands of new reader read more »
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Rand gives us another head smacking tip:

Simply by purchasing common misspellings, mistypings and alternative TLD extensions (Eg. Yutube.comn), you can earn links the easy way - by conserving them. Just grab these domains and 301 redirect them t read more »
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Emotional engagement is the key to viral marketing success. People share their everyday experiences by communicating them to others in and outside of their network. This social sharing is more rampant when the individuals develop intense feelings li read more »
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I’m [Brian Carter] a big fan of the “Now Discover Your Strengths” series of books, including “StrengthsFinder 2.0”, and “First Break All the Rules”.

If you’re not familiar with these books, the big idea is:

It makes more sense to do what y read more »
2 Comments     
PDFs in Google Search Results Showing Author & Cited in Description Snippets. read more »
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Six quality deep links in six days. All thanks to having a piece of unique content, and promoting that content. This is a mini case study that shows how pushing content can allow it to spread a lot further than expected. read more »
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"Admit it. You know you’ve thought about it. Yet you hesitate. Chances are, you’re probably conflicted, wondering if it’s morally right, or if you really want to “go there” – even if it is legal." read more »
10 Comments     
When you’re searching for something on the Web, does it matter whether you use the singular or plural version of a word in your search?

A new patent application from Yahoo explores how a search engine might handle the singular and plural versions read more »
2 Comments     
Yahoo!Site Explorer & advanced link search operators provide the most robust link data available. Despite this & excellent blog posts/resources, not every pro SEO is familiar with how to use Yahoo!'s data to the fullest extent. read more »
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Here are 13 very convincing reasons why you should care about social media and why it is worth your time. read more »
6 Comments     
An awesome guide written by Clinton Lee over at Sitepoint.

From the article - "We discuss the accountancy behind the figures, the math behind the valuations, what adds value to a site, how financial statements are reconstructed for sale valuatio read more »
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