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97thfloor


From the page: In SEO there are a lot of little things we can tweak to help a site rank better. This includes improving a site’s URL structure by making it more SEO friendly. The problem is, if you do this incorrectly your rankings could drop… Read more
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My current article for Search Engine Journal.  Would love to hear what everyone thinks! Read more
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If you're selling SEO services, or any marketing service for that matter, you're selling the results, not the service. And if those results are negative, you'd better believe it'll reflect negatively on you. Read more
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Best list I have seen to date! Read more
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Brett Borders gives marketers a few tips on how to bury negative publicity with new pages on the same sub domain. Read more
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From The Page:  From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO? Read more
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You should not only have analytics on every page of your site, but also make sure you add it to all your viral marketing campaigns in order to track the progress and overall success of the piece to evaluate how it relates to the rest of your website,… Read more
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If you are wanting to learn about SEO & SEM then the following resources collected by Sam Tilston may come in useful. Read more
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From the Page: [Dave Wallace] As time rolls on, it is becoming more evident everyday that we are living in a Google world. What began as a search engine in January 1996 has quickly evolved into many additional things. Read more
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Thought all you Sphinnsters would enjoy some local search prognostication for 2010. Read more
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Ever since my last year’s post on the differences between the Facebook fan page and Facebook group (which needs an update by the way), people are contacting me with various questions related to the topic. One of the most frequent questions is about… Read more
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From the blog: Don’t compare us to lawyers, don’t try to tell us we are selling snake oil, and especially – I mean especially, don’t try to tell us our industry is dead (have you heard of Google?). We have heard it all before, and to be quite… Read more
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Christmas comes just once a year, but terrible websites can be found all-year long! When it comes to SEO-friendly web design, here are a few practices that will have you asking Santa Claus for a new webmaster this Christmas. Read more
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Great post about how spammers can easily leverage Twitter spam in Google Real-Time searches (and make booku $$) Read more
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This is the most concise explanation of URL & redirect issues many sites face and how to fix them. Love it. Read more
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From the page: "I wanted show how it could be used but didn’t really want to damage someone’s reputation (no one’s high enough up on my hit list for that), so I created a dummy list with only one person who didn’t actually do what the list says… Read more
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If Bing managed to to take 10% of the top news/informational websites into its exclusive index and Google lost the ability to crawl those websites, would a link-based algorithm for ranking websites still work or would it fall apart like a house of cards? Read more
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From the page Dan Patterson says: Surprisingly, this song relates really well to doing search engine optimization for your site. The problem is many people are so focused on the foot, head or arm of SEO that they never get around to putting their whole… Read more
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Great list of tips from Adam Singer at TopRankBlog on how to optimize your time in social media. Read more
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BLVD Status has some neat metrics combining many of the stats we need for SEO along with SERPs rankings, including conversions. Read more
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A look at some of the Pros and Cons involved with leaving your social media efforts up your customers. Read more
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A little over a year ago 10e20 covered the launch of BLVD Status over at Search Engine Land, and since then a few new features have been launched that really make this a powerhouse platform for Social Media analytics.  In case you haven’t heard of… Read more
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Search engines have changed the way we find information, conduct research, shop for products and presents, entertain ourselves and connect with others. Behind almost every online destination, social network, cell phone and online newspaper is a search… Read more
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The coolest features (IMO) includes an alerts system that informs you when changes in your rankings occur.  It will inform you via Twitter, or email.  This is just one of many features on the new version.  Very cool reporting too, BLVD Status did it… Read more
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Dan Patterson on SEO Plugins for Firefox. "I’m a fan of Firefox mainly for the additional functionality you get from using plugins. In fact, it’s always frustrating when I am on someone else’s computer, and I don’t have access to my own set of… Read more
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