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Ad copy is one of the most important elements of a successful PPC campaign: successfully crafting and optimizing ad text will often make or break a paid search campaign. But creating and testing PPC ad copy is difficult. You have to take several factors… Read more
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One of our clients wanted a quick SEO 101 for blogging, so I wrote up this post: "SEO Blogging Best Practices". Maybe it’ll help you—or maybe you have some better ideas? Feel free to leave comments and let us know what you think! Read more
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In another blog post that proves how great an addition she is to the SEOmoz team, Jen demonstrates the difference between URL rewrites and 301 redirects. Read more
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There are a plethora of tools available on the Web to help you develop and optimize your Web site, and during this miserable economy, it’s especially important to have all the tools, tricks and tips at hand and easily accessible. Read more
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I’ll get right to it - I am always getting asked how to get more followers on Twitter, which to be honest I think is funny because I really don’t think I have a “TON” of followers myself. However; I am sitting close to 1100 followers and feel I… Read more
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BLVD Status is free and real time - need I say more? I just got done talking with Chris Bennett (97th Floor) about some future updates as well that are going to be amazing. If you have not tried it out yet, I would suggest you do! Read more
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Last week Matt Cutts made a post about how to connect your Linux computer to a Wii balance board using Bluetooth. This post happened to make the Digg homepage, however what was really interesting is the way he did it, which has exposed an exploitable… Read more
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Loren Baker names Ann Smarty to new post at Search Engine Journal ! Read more
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One of the most important SEO decisions you make is the selection of your content management system (CMS). Your CMS can make SEO easy, or, in some cases, make SEO virtually impossible. Here are 14 crucial elements you should verify in a CMS before you… Read more
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"Twelve video interviews conducted at SES London and SES New York this year that provide wide spectrum of divergent opinions." Read more
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A superb and very detailed post from Andy Beard, looking at how premium WordPress templates are optimised. Read more
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Eduard highlights the top 20 SEO from SMX London (May 2009). A short but useful summary... Read more
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Article by Rachel about why users and search engine friendly sites go hand in hand! Read more
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All 3 of the major search engines are making changes to post more of the content to which they would link on the SERPs available on their domain. It’s time to put your brand development campaign into gear, and rely less on major social media and… Read more
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Says David Mihm: "It’s time for companies to start thinking about Local Search more like PPC than traditional SEO." He shares four factors/reasons to support this idea, and there’s a good discussion underway in the comments, too. Read more
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How online PR fits with SEO, including:
* 6 great ways to get published,
* Writing tips
* Some great examples (including my favourite, comparethemeerkat.com) Read more
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FireFox is fabulous mainly because of its arsenal of addons: Ann Smarty on how to find the best FireFox addons out there. Read more
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From Jill Whalen: "A few months ago, I was quoted by Google’s Matt Cutts as saying that ’website developers keep SEOs in business.’ I honestly do believe that and have for a long time. While I don’t mean to say that ALL website… Read more
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Brian Carter on bidding on keywords for their brand names, service name, or product names: "When you don’t have an ad AND a natural listing, you have less presence on the search result page, and thus more competition..." Read more
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Hey gang... I finally published a database of the many search related patents and information retrieval research papers I run into along the way. You can browse the categories or even search the DB for specifics you may be researching - I hope it helps… Read more
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Here are some ideas for headlines regarding article writing. These should be very useful if you write about writing. You can use them as they are or they may be a useful resource to spark more ideas. Read more
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This didn’t take long! Great review of Microsoft Bing SERP’s compared to Google. Read more
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Microsoft’s search engine Bing, announced today, is certainly different; it does things in new ways and brings a fresh approach to search. Whether this will create a seismic shift of users from that search monolith Google is another story and only… Read more
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Simply enter website url, ip address, google adsense or google analytics code and find out what sites belong to the same owner.. Free Alternative to the similar paid services. Read more
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Google’s new "Rich Snippets" Code examples. What to change, why, when... Read more
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