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Chris1


From the page: The tactics of Local Facebook Marketing just got a whole lot easier to understand. Sarah Smith gave up the goods in her presentation at the Local Search Summit. It turns out there are some very subversive ways to use current Facebook… Read more
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Headlines are the weak spot of many an SEO. This is a great list of 102 headline formulas from Chris Garrett. All the formulas double up as a content idea. Read more
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This is an outstanding rundown (I love original research!) of the Internet Yellow Pages (IYP) rankings, including the top 6 that you should make sure your business is included in. Read more
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Following up on her "SEO as boondoggle" article, Jill Whalen entertains and informs with viewpoints on XML Sitemaps, clients being left with their "pants down" in some contractual arrangements, and the fact that the SEOmoz ranking factors survey seemed… Read more
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ICANN controls how we use the internet, and they are controlled by their members. Should domain registrars really have so much power over our brands, search results and simple understanding of the web? How will ICANN’s plan to open up countless new… Read more
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Linkbuilding on its highest level. Christoph Cemper talks about co-citation. An absolute must read for every SEO. Read more
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As the search engines get smarter and smarter the power of a single link can vary in many ways, so I’m going to try share some tests that I have carried out and some speculations about what type of link carries what weight. Read more
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A must read post from Rand about the skills which have served him best in his SEO career. Read more
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A quick and useful article on using SEOquake for Firefox to gather google and other data to organize in excel. Found it really useful. Read more
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Great article and resources highlighted by Garrett French. Know your enemy and know them well, only them will you truly be able to outlink, outlast and outplay the opposition. Read more
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Some groovy starting points for the noobs and maybe a few ideas for the seasoned search geeks -

SNIP - I’d like to emphasize is that I do not recommend using exactly one of the below variants, instead use them as samples: you are free… Read more
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Useful Mashable Posts for Search Marketers, Developers and Users. Read more
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SEOMoz have tested a bunch of SEO factors, from H1 tags to Search Wiki, and the results are not exactly what you’d expect. It’s worth a read, or worth passing to someone who wants to know the current state of SEO thinking. Read more
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If getting visitors to read your blog is a goal, then editing what you have published already will be many times more effective than continually adding new content. Both are good but editing can be done with knowledge on what has been shown to be… Read more
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Yahoo, which we all know has been cutting back substantially and looking for sources of extra revenue, has devised a new plan to bring in some income by clearing out it closet of premium domain names on the open market. Last night, Yahoo sold… Read more
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Ruud Hein writes, "A lot, an awful lot, has been said about The No Follow Issue but one thing I miss so far is Trust. With what feels like sleight of hand, Google has done away with a huge chunk of Trust in the relation it is trying to build between… Read more
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Local marketing bliss is what I want to share! For those of you who own a local business, how would you like to get your business on the first page of Google today? In most cases, you will achieve top 5 results with out any real SEO! What if I told you,… Read more
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Google will penalize you immediately for comment spam links to bad neighborhoods and lift the penalty once the comments get cleaned. Excellent case study. Read more
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Earlier this month, Google’s Matt Cutts sent a shockwave through the advanced SEO community by saying that site owners could no longer perform “PageRank sculpting” using the nofollow tag in the way they’d previously thought. Now Matt’s posted… Read more
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About 2 weeks ago Danny Sullivan highlighted that Google follows Javascript links, and that sculpting PageRank using rel=nofollow no longer works. Matt Cutts shared that second bit to the shock and awe of the SEO industry at the recent SMX conference. Read more
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No, we don’t have it out for Walmart just like to shop there online! So of course, keeping up with SEO I just happened to stumble across something today. I was looking at deals on the iPod Touch and found some interesting stuff. Checkout these… Read more
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Matt explains his comments about nofollow links & page rank sculpting. Read more
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The SEO community is buzzing about how Matt Cutts sat up and openly stated that "Google profiles SEOs like common criminals." Even though what Matt actually said was rather mild and nothing we haven’t heard before, there’s a couple good… Read more
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Learning SEO can be a daunting experience. To make this process a little easier, I have broken down my method for learning SEO into bite sized chunks that can be completed in 30 minutes or less. I have also tried to create a mechanism to make it easier… Read more
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From Barry Schwartz: As many of you know, Google settled an AdWords class action suit for $20 million. Now, advertisers are receiving email notifications on what their rights are in this class action lawsuit. I read the settlement notice (PDF) and… Read more
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