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Cowley


Sunshine.co.uk are a UK-based travel agency offering cheap holidays. Within six months of working with Conversion Rate Experts, their conversion rate almost doubled. Read how they did it here... Read more
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Multivariate testing software can greatly increase your website’s profits. This site lets you compare testing platforms, including the free Google Website Optimizer. Read more
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If you think it takes a rocket scientist to improve your corporate website, you would be correct. Read more
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I have never reported a competitor, never will and believe heavily in karma and that you should do unto others as you would have them do unto you. Quite a few folks in the audience clapped loudly, quite a few looked at me and rolled their eyes. It’s… Read more
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Very useful post on how to setup Google Analytics to capture ranking data on referred organic traffic. Read more
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Great post from Conversion Rate Experts on Nuke buttons - easy-to-make mistakes on websites that can destroy your conversion rates. Read more
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There are many ways to build backlinks. There are many ways to waste your time building backlinks too. Therefore, it makes sense to invest your time and effort in something that just works. Read more
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Quick run down of the three types of "super affiliates" as we see them and the one thing they all share - a work ethic that would make James Brown blush. Read more
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Want to find out what Dave Snyder learned on he week off from Twitter? There were pros and cons, they might not be what you think they are ;) Read more
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Dave Snyder tells us about his views on Internet Marketing through something we can all enjoy, famous quotes and references to the movie Goodfellas. The article needs to be read, but I’ll give you a hint, Google is compared to Paulie... Read more
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If we take a typical e-commerce store as an example, up to 35% of sales can be taken over the telephone. Accurately attributing these sales can make a big difference to how you optimise your PPC campaigns, and have an effect on the overall ROI from paid… Read more
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I tested Google’s new browser nonetheless and even before I could find out “how much faster it is” I was put off by a whole list of concerns and annoyances.
Read the 10 most pressing ones: Read more
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"What happened to being objective, being able to look at a situation and potentially judge it for the actions undertaken without calling the person performing those actions horrible names or likening them to Nazis or KKK members?" Read more
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Internet marketing is supposed to be enjoyable and allow you more time do the things you enjoy. However, if you are finding yourself almost enslaved to your desktop and working more hours per day for yourself than would be legal at a "proper job", then… Read more
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Attribute-based (a.k.a. faceted) navigation systems make it easier for users to filter, sort, navigate, and buy. But this user benefit could cost you big-time in your natural search marketing performance if not SEO’d correctly. Read more
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There are times when your website might experience short periods of very high traffic. This could be the result of TV exposure, or your linkbait just hit the front page of Digg. The worst thing that can happen at this point is that your site can’t… Read more
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When it comes to web marketing ROI email marketing, to a subscribed list, is the daddy. A quality email list partnered with a targeted, well written email can out perform SEO, PPC and just about any other marketing activity every time. Read more
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Rae Hoffman writes, "As you may have heard, Twitter recently decided to “nofollow” links left of the “bio” section of user profiles. The “web” link has always been a nofollow link, but the bio links passed popularity until Dave Naylor… Read more
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Linkbait is widely regarded by many SEOs as the premier weapon in their quiver of marketing and promotional tools, and justifiably so. When linkbait is successful it can be incredibly powerful, driving an initial spike in (arguably entirely useless)… Read more
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Essential reading if you want to optimise your Google Product Search feed. Google have released a new Google Product Search Performance Tool which shows a host of useful data about your impressions, clicks and feed items. Read more
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The guys over at the conversion rate experts (aka the squirrel guys due to their fantastic website optimiser piece) have just re-launched their site and have a new blog. Add to your feed reader now! Read more
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Unfortunately, when you’re delivering recommendations to stakeholders at medium to large companies, virtually every decision you make is met with antagonism of some sort. Worse still, at the Fortune 500 level, you’re facing a literal labyrinth of… Read more
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Does your content creation and management plan consist of merely a fire-and-forget-it perspective? Then you may be missing out on ways to not only strengthen existing rankings but bolstering new ones. You may be making costly mistakes without even… Read more
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Often there are simple reasons why a site drops out of the index. Anything from duplicate content to your server being inaccessible can cause problems... learn how to find it and fix it. Read more
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A good post detailing 10 alternative social media sites to Digg that can drive traffic and links.

Very appropriate too given that Digg can be very tempermental. Read more
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