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FionnD


Politically Ilustrated Claim OPA (Online Publishers Assoiation) made a deal with Google
I read this article with interest and some skepticism.  They claim to have proof what everybody else thinks.  Certainly the results seem to back this up but then its makes sense that Google rewards good original content.  But why not reward… Read more
Very interesting case study on how Elixir Interactive had to employ some extensive online reputation management strategy to protect false acquisations against their brand. Read more
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Fact is even though SEO generates more revenues and has matured as a marketing tactic, selling SEO to C-level executives is tough when compared to Social Media. Fionn Downhill of Elixir Interactive shares some hard hitting advice to fellow SEO's on… Read more
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Many of us have known Fionn Downhill of Elixer for years. She is very active in the SEO community. You should read this story about this reputation management scam that has affected Elixir.  Looks like this is the month of warning people about scams,… Read more
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Ripoff Report is a blight in the search results and really needs to be removed. Read more
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I was one of 10 that got interviewed by Arnie Kuenn (Vertical Measures) including Rand Fishkin (SEOMoz), Dave Wallace (SearchRank), Jeramie McPeek (head of social media for the Phoenix Suns) - along with MANY OTHER amazing marketing minds.  The… Read more
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Adding a company blog is a great idea for many different reasons: internal links, as a communication channel for your company, to show your creativity, create yourself as an authority in your industry, and for brand awareness. Read more
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Imagine Googling your business name, and just beneath your company’s #1 ranking is another result, but this one isn’t something you want people to see.  Maybe it’s a lawsuit or the insane rantings of a blogger who happens to hate your company.… Read more
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If you’ve Googled your name in the past few weeks then you’ve likely seen the changes to the SERPs. Profiles with corresponding images are now shown at the bottom of search results; up to four profiles are shown. The search result includes your… Read more
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Great case study on the Blendtec viral campaign and great inspiration for companies wanting to do a viral campaign with little or no budgets. Read more
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Most SEO’s agree that there are three components to higher search results; 1) good content, 2) onsite optimization and 3) quality link building. However, in my opinion, most SEO’s are not link builders and most link builders are not SEOs. I… Read more
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40 percent of all Americans received news and information about the primary campaigns from the web, according to a survey by the Pew Internet & American Life Project developed in June. The study also found that younger voters and Democrats make more use… Read more
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Should you get involved in social media ... or focus on local search? The good news is that you don’t have to choose one or the other. This article covers eight sites at the intersection of social media and local search. Read more
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5 steps to make your Wordpress blog accessible on mobile devices. Read more
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Great first installment of what promises to be a most informative series about PPC by the guru himself, David Szetela. David covers persuasive techniques and more.... Read more
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Dave Wallace writes... I am so weary of non-SEO types who have some measure of influence spouting off their opinion of what SEO is, what it isn’t, whether it is growing or declining and the like. It is no different then when celebrities use their… Read more
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Dana and I are joining forces to bring energy and strategies for online marketing to WebMama.com clients and prospects. I am sooooo excited. Can you believe it! Dana Todd and the WebMama working together! Insane. Read more
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oK... Now (the)Lisa is digging into the fray. I might just have to jump in with a rant myself in the comming days... so many rants, so little time... *sigh*

Bruceclay.com - As you might imagine, I disagree with Jill. Taking a look around, I… Read more
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So sometimes us SEOs like to have fun and explain what we do in a fun way (because, hey, SEO is FUN!) so I found this video about link building on You Tube yesterday and sent it to my good friend Arnie at Vertical Measures. He liked it so much, he… Read more
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...among other sites it seems. Read more
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Performing SEO on blogs can be a daunting task especially if its a WordPress blog. With the plethora of plug-ins available that are designed to help your SEO and the multitude of set-up options what is best for you to use? Carrie Hill and Mary Bowling… Read more
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I say ’controlling my message,’ you say ’gaming the system’ Read more
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I just love clever linkbait. I know there is some debate over it (and the nomenclature), but never from me. If it’s high quality and unique - go for it. This post is trying to be clever, but the really clever people are the ones who provided the… Read more
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For advertisers, fans are left with brief memories of ads humorous and perhaps intriguing. So what happens when fans take those memories to their favorite search engine? Read more
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2 weeks away - join us in Islington Read more
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