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Guillaume


A white paper on how newspapers can adapt some proven strategies to adapt their distribution and revenue models to the digital media landscape. Read more
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A little holiday treat for everyone leading up to the festive season! Happy Holidays from everyone at Acquisio! Read more
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Voting is now open for the top 100 online marketers of 2009. We received hundreds of nominations and boiled the final list to 223 names. Read more
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Naoise Osborne continues NVI's full live blogging coverage of PubCon 2009 in Vegas  with the Social Media and Press Relations conference featuring Guillaume Bouchard, Pat Strader, Giovanni Gallucci, and Joanna Lord. Read more
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Guillaume Bouchard kicks off NVI's full live blogging coverage of PubCon 2009 in Vegas beginning with the Top Shelf SEO conference featuring Bruce Clay, Greg Boser, Jill Sampey and Jill Whalen. Read more
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When a car salesman sells a car, the car buyer knows what a car is, what car dealers are, and how to drive. With SEO there are definitely knowledgeable buyers, but there are thousands who become clients in an industry they know little about. Here are… Read more
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Augustin Vazquez-Levi, with NVI Solutions, explains how tracking the sentiment of comments left on social media platforms can help marketers determine how viral their submissions can be. Bottom line, it’s better that a small proportion of comments… Read more
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StumbleUpon recently made the beta version for their upcoming patch available to the public. Between major redesigns and feature changes, this patch is proving to be one of their biggest to date. The real question is: How are these changes going to… Read more
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It’s NOT election time (yeeehaaaw!) – Which is most likely the best time to start your NEXT election campaign efforts. Naoise at Acquisio talks about the steps involved with marrying search campaigns to political campaigns. Read more
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A thorough response to Paul Myers' passionate article about Google stealing the web. Read more
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Naoise Osborne at Acquisio writes: Much of humanity’s knowledge is in the process of being digitized, and a new set of rules are currently in draft-mode concerning how this wealth of knowledge may (or may not) be made available to the public. If… Read more
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So you have a great product that you are selling online from a professional and functional website, but you’re not moving as many units as you would like. You know that affiliate marketing pulls in millions of dollars for some online merchants, and… Read more
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"With Google’s personalized search feature bringing a lawsuit to the ‘Plex earlier this month, it begs the question, ummm what Google personalized search? It’s like the old ABC commercials, I can’t see the difference…" Says Naoise Osbourne Read more
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Naoise Osborne compiles a bunch of tips and tricks from some of the best in the business to help you revamp your PPC campaigns and increase your CTR Read more
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StumbleUpon has introduced a new URL shortener that displays the blog post within a frame that maximizes the possibility that the post will be retweeted. Read more
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Being an effective PPC manager requires persistence, creativity, and discipline. By adopting these six habits you can consistently build the strength of your campaigns, and help them meet your business goals. Read more
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I first read about this competition on Mashable and quickly became interested. If you aren’t familiar with Murphy-Goode, they’re a Bordeaux focused winery in Geyserville, California, established in 1985. Murphy-Goode recently decided to try their… Read more
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Here’s a great list of 122 social media sites for your leveraging pleasure. I can’t believe I’m actually Sphinning a list that has Arianna Huffington’s site on it... so you know it must be good. Read more
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Brent Csutoras walks us through what is now known as "The Stumble Effect" Read more
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PPC cannibalization occurs usually when you have strong organic search engine ranking and you are running a PPC campaign on top of that. It’s the % of organic clicks you would have had but that you ended up paying for because the PPC campaign… Read more
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Peter DaVanzo provides a few excellent tips that can help you to turn your linkbait launch into a success. Amazing to see how many folks forget #4 and #5... Read more
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Adam Singer aggregated some of the more relevant laws to understand for bloggers, marketers, PR professionals and businesses looking to create buzz on the web. Read more
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Qualifying your link prospects, while sometimes agonizingly tedious, makes quick and efficient work of link prospect segmentation and link acquisition efforts. By qualifying your prospects based on your goals you ensure maximum impact on your link… Read more
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Day one of Pubcon South was … ummm, what’s the word? Good. You can read my in-depth (not in-depth thought, just a lot of fast typing, live) live coverage in earlier posts on this blog, but here’s a recap of the juicy bits (that I managed to be… Read more
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Join Naoise Osborne on his trip to PubCon where he’s blogging live! Read more
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