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JeffCampbell


From Bryson Meunier at SEL: "Knowing that search engines index and return mobile content for relevant queries, and that they have blended mobile ranking algorithms to rank mobile content for mobile queries and desktop content for desktop queries,… Read more
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Reasons to not let publishers/engines directly manage PPC campaigns.Article Highlights: Working exclusively with Google means you're missing 35 percent of the search market. Search engines with access to your records can increase the price of keywords… Read more
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Personalized search can be measured and optimized to just as (if not more) effectively than the static results from the days of yore. Read more
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Why spend money on other engines when there are still major opportunities on Google ? Because it's efficient. Read more
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How do you speak geek to a CMO? Don't. Matt Duffy gives tips for evangelizing SEO, including remembering the "three statistics that every client marketer should keep handy when evangelizing the merits of SEO through their internal walls". Great read. Read more
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Why investing in SEO may be increasingly important in a recessionary economy. Read more
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Ad startup Zunavision recently released a commercial product that allows ads to be inserted seamlessly into the content of a video. Which made me wonder what the background ads would look like for popular viral videos Read more
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You read that right. My fiancee may not quite understand, but here’s why I think postponing my honeymoon to speak at SMX Local & Mobile actually makes sense. Read more
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Search Engine Land - So what am I trying to accomplish with this article? Honestly, I would really like the search industry to re-evaluate what they consider to be advanced SEO skills. I do not believe that advanced SEO skills are necessarily… Read more
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I may not read 400 SEO blogs every day, but I read at least 50-100 one day per week and these are the things that can make it a pain in the rear experience. Listen up! Read more
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Back by popular demand - one year later! Read more
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I am in awe of the detail in the data Google Ad Planner gives us for free. I have posted some screen shots of it. It is crazy! Blows Google Trends away. Read more
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SEO is a relatively new industry that has taken off with growing Internet usage and the surging popularity of search engines like Google and Yahoo. Businesses are realizing the potential of online search as a means for effective lead generation, and… Read more
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Here is a checklist of valuable questions and details to look for in a web analytics package related to your search engine marketing efforts, regardless of website size or company budget. Read more
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I’m sure the title of this post is going to make a few folks upset. Don’t worry, the content is going to really make you mad. Not at me, but maybe at yourself, and especially at whoever taught you how to split test.

That’s… Read more
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Great post by one of my SEM mentors on what makes a great optimizer. Are you the antithesis of "set it and forget it"? What, if anything, would you add to the list? Read more
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