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The Top PPC Twitterers You Should Follow
Avatar Story Found By: merrillg 1067 Days ago
News Source: http://www.seoclient.org
Category: SEM
PPC Movers and Shakers on Twitter... Read more
 Comment1 Comments  
Never Get Bored With My PPC Tasks Checklist
Avatar Story Found By: junkmale 1067 Days ago
News Source: http://www.ppchero.com
Category: PPC
Good checklist for PPCers. Read more
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Let’s Take another Look at URL Tagging and Tracking PPC Campaigns via Google Analytics
Avatar Story Found By: ebkendo 1074 Days ago
News Source: http://www.ppchero.com
Category: PPC
Additional information on tagging destination URLs in Yahoo and MSN to get them to play nice with Google Analytics. Read more
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How Does AdWords Determine a Keyword’s Quality Score Before It’s Even Activated? Find Out!
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Moderator Story Found By: incrediblehelp 1075 Days ago
News Source: http://www.ppchero.com
Category: PPC
Recently, I was creating new campaigns and ad groups within a Google AdWords account. I loaded all of my keywords and ad texts, set my bids, reviewed my campaign settings, and I was ready for launch! Once I finished up all the necessary tasks in Google,… Read more
 Comment1 Comments  
Google Analytics Announce Official Certification (IQ)
Avatar Story Found By: DaveDavis 1076 Days ago
News Source: http://analytics.blogspot.com
Category: Analytics
It costs $50 to take the test. Once you pass, you’ll be registered as Google Analytics qualified. You must receive a score of at least 75% to pass, so even if you already consider yourself an expert, be sure to at least review the online course… Read more
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Report: Growth Of Paid Search Budgets Decline While SEO Budgets Increase
Avatar Story Found By: tynansanger 1076 Days ago
News Source: http://searchengineland.com
Category: SEM
eMarketer’s latest report named Search Marketing Trends: Back to Basics says that in the realm of search marketing budgets, SEO budgets will increase in the next five years, while paid search budgets will decline relative to the overall marketing… Read more
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PPC Case Studies: Have They Really Lost Their Mojo?
Avatar Story Found By: MakingSearchGood 1077 Days ago
News Source: http://www.semgeek.com
Category: PPC
SEMGEEK - Greg Meyers discusses the art and importance of paid search case studies as viable marketing tools. Read more
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Ask.com Can Actually Be Useful! Use It For PPC Keyword Research!
Avatar Story Found By: imnotadoctor 1081 Days ago
News Source: http://www.evisibility.com
Category: PPC
PPC keyword research and discovery using Google Adwords Keyword Tool and Ask.com. Read more
 Comment3 Comments  
The New AdWords Networks View - Making the Content Network Easier
Avatar Story Found By: DaveDavis 1081 Days ago
News Source: http://www.redflymarketing.com
Category: PPC
Post and some screen shots of the placements and networks view in the new AdWords beta interface. Read more
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Behind Google’s Quality Score
Avatar Story Found By: sheilahippert 1082 Days ago
News Source: http://www.apogee-search.com
Category: PPC
"I recently attended a Search Marketing Now webinar that outlined the ’myths and misconceptions’ of Google’s Quality Score. Below is the information I found most useful for paid search analysts. While some of these points are well known in… Read more
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Google Testing SearchWiki On AdWords
Avatar Story Found By: aimClear 1093 Days ago
News Source: http://www.seroundtable.com
Category: PPC
Say it aint SO! Malevolent industrial espionage creeps will be up LATE tonight building thumbs down bots...JEEEZ. Will it be part of QScore? Will it flag a hand review? Is it about eliminating Garbitrage sites? Read more
 Comment18 Comments  
Sphinn.com no longer belongs to the people
Avatar Story Found By: johnandrews 1094 Days ago
News Source: 1
Category: Sphinn Zone
It seems the "elite" mods and company have finally taken Sphinn away from the community. I saw it coming last fall when select articles were removed despite genuine community support, recently when unfavorable comments were deleted by mods with no… Read more
 Comment74 Comments  
Google, Yahoo & Microsoft Unite On “Canonical Tag” To Reduct Duplicate Content Clutter
Avatar Story Found By: scottclark 1095 Days ago
News Source: http://searchengineland.com
Category: SEO
Today, Google, Yahoo and Microsoft (links are to their separate announcements) have united to offer a way to reduce duplicate content clutter and make things easier for everyone. Read more
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Bid Management Automation: Three More Inconvenient Truths
Avatar Story Found By: jeffposaka 1098 Days ago
News Source: http://searchengineland.com
Category: PPC
Nice article on automated bid management. Read more
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5 More Ways to Improve Pay Per Click CTR
Avatar Story Found By: DaveDavis 1105 Days ago
News Source: http://www.redflymarketing.com
Category: SEM
Five examples of ways you can increase your CTR without doing anything technical or magical. The ads are fabricated but the data is not. Read more
 Comment3 Comments  
Google AdWords Testings New Bulk Keyword Diagnose Tools
Avatar Story Found By: thelostagency 1105 Days ago
News Source: http://www.seroundtable.com
Category: PPC
Google AdWords Tests Campaign Level Keyword Diagnose Tool Read more
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GDrive - First Official Description
Avatar Story Found By: beussery 1108 Days ago
News Source: http://www.beussery.com
Category: Vertical Search
"GDrive provides reliable storage for all of your files, including photos, music and documents…" Read more
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Great Interview with Google Search Quality Team Member: Kaspar Szymanski
Avatar Story Found By: Seoworkers 1107 Days ago
News Source: http://www.jaankanellis.com
Category: SEO
A run down of some of the awesome questions/answers that Cezary asked Kaspar. Jaan only posted the Q & A that you would most interested in and that applies to all Google TLDs, not just European. Read more
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Yo Yahoo! The “Truth” is, Your Search Marketing Changes Suck!
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Moderator Story Found By: DavidWallace 1110 Days ago
News Source: http://www.marketingpilgrim.com
Category: PPC
Andy Beal writes, "After I, and many other bloggers, outed a new Yahoo policy that allows the company to make changes to an advertisers account–including the addition of keywords–the company is claiming that us “blogger friends” are misinformed.… Read more
 Comment1 Comments  
Scale or ROI? The PPC Search Conundrum
Avatar Story Found By: matthewdiehl 1108 Days ago
News Source: http://www.clickz.com
Category: PPC
Would you prefer a high-volume, high-revenue search campaign or a high-ROI, low-revenue campaign?

Many top marketing executives don’t understand that it requires a combination of technology tactics and strategies to even come close to… Read more
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AdWords ROI Calculator
Avatar Story Found By: wmcook 1109 Days ago
News Source: http://www.bluewatermedia.com
Category: PPC
It helps you figure out how much a conversion will cost and what a conversion is worth - so you can compare and determine if your campaign is losing money or not. Read more
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Editing Your PPC Campaign Settings For The Best Possible ROI
Avatar Story Found By: YoungMaster 1109 Days ago
News Source: http://blog.vkistudios.com
Category: PPC
A nice tutorial on setting up you AdWords campaigns for maximum ROI. Read more
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Lead Gen Landing Page Tactics
Avatar Story Found By: jmaulson 1112 Days ago
News Source: http://www.ioninteractive.com
Category: SEM
"The infographic below maps media to best-fit landing characteristics—all within the context of the relative temperature of the prospect. You may characterize the temperature as relative engagement or interest level. Regardless of your preferred… Read more
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5 Critical AdWords Reports for Optimal PPC Optimization
Avatar Story Found By: UtahSEOpro 1112 Days ago
News Source: http://www.searchenginejournal.com
Category: PPC
1. ROAS reports For Revenue-Based Accounts

For whatever strange reason, AdWords will give you ROAS (return on ad spend) in the Reporting Center, but not in the Campaign Summary interface. If you’re doing lead generation and cost per… Read more
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Google Conversion Optimizer: The Best-Kept Secret in PPC
Avatar Story Found By: vermasaurav 1115 Days ago
News Source: http://searchenginewatch.com
Category: PPC
I’m talking about the Google AdWords Conversion Optimizer. Google quietly added this feature to every advertiser’s AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as… Read more
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