Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

JeremyKuo


Sales goals, analytics blind spots, campaign config, intel... and the Cookie Monster factors to consider before terminating a PPC keyphrase. Read more
CommentDiscuss  
An incredibly useful case study exploring how different versions of headlines performed in PPC, email marketing and landing pages. Read more
Comment4 Comments  
Don’t be surprised to see advertising on Twitter soon. It’s about the only way the service can generate revenue. But will it be enough? Insightful article by Ben Kunz at BusinessWeek. Read more
Comment11 Comments  
Hamlet Batista has a great write up here about how automatic ranking software (WPG, WebCEO, SEO Studio) is being blocked by Google. He goes on to say why you shouldn’t fixate on ranking reports and offers a solution(s). Read more
Comment5 Comments  
These 30 "intermediate SEO" tweaks take one minute each and can increase profits significantly. They’re "quick and clean" on top of that, they’re no "SEO tricks". Read more
Comment3 Comments  
Alexa is becoming a joke lately. Some people claim that over the previous two years it was already losing reliability, but lately it went completely nuts. Whatever they did on the last algorithm update, it messed up their rankings badly.

I… Read more
Comment16 Comments  
This post is a lovely piece of Lee Odden-practical SEO theory to read, think on & emulate. "Most SEO efforts are directed towards lead generation & sales, but prospects and customers are not the only audiences for web content." Read more
CommentDiscuss  
Proof positive that there are indeed women among the most successful search marketers in the industry. Perhaps they’re just too busy working with a growing clientele to toot their own horns. Read more
Comment20 Comments  
Liz Strauss offers three ways to focus your Online Tridimensional Conversation so that your relationship building is successful.

Liz explains Online Tridimensional Conversation beautifully.... "Online, we might direct our words to a small… Read more
CommentDiscuss  
This is a great little lesson in writing copy and headlines that convert your visitors to leads and sales. Our local newspaper, the Austin American Statesman ran a feature in the auto section in which "Area dealers match efficient cars with distinct… Read more
CommentDiscuss  
Some analogies perhaps oversimplify the SEO process, but are good for helping get the basic concepts across.

How do you describe SEO to people who are not deep into the field? Read more
Comment2 Comments  
Tamar Weinberg writes, "If you haven’t yet seen the Language Trainers Accent Game, it has won the “best viral marketing strategy of 2008″ (in my eyes). I was able to interview Dave, one of the brilliant minds behind the company and the game, and… Read more
Comment1 Comments  
While I’ve never been advocative of focusing on such an old and overused SEO technique as keyword density, keyword prominence is something you should always bear in mind. Read more
Comment2 Comments  
Martijn provides an excellent insight into why you should be using KML files on your site, and how to do that! Read more
Comment2 Comments  
The growth of the social web, increases in search engines understanding sentiments and opinions in reviews and user created content, and greater scrutiny of misleading business practices urge businesses to become more socially responsible.
Read more
Comment14 Comments  
Stoney deGeyter points out in this article that "the SEOs place is becoming more of a conductor of an orchestra, rather than the one who plays all the instruments." Read more
Comment2 Comments  
Well not really, but "Fresh" might just have an uncanny connection to social media and SEO... Read more
CommentDiscuss  
David Wallace’s excellent post where he argues that only that being an active participant in online communities (the right way) gives you the right and privilege to submit your own stuff to them. People who only join communities for self-promotion… Read more
Comment2 Comments  
In the last big Matt Cutts interview, Eric Enge managed to get Matt Cutts to say PageRank Sculpting (or siloing, for you Bruce Clay fans) was okay to do on your site and that noindex pages still have PageRank attributed to them. Read more
Comment4 Comments  
potatoes/PoTaToEs

Uncovered different search results? Have you tested this alleged glitch, yet to be publicly addressed by Google, maybe for a good reason? What if test-search is atypical and that search results are adaptive, relative to… Read more
Comment2 Comments  
Yahoo! is shutting down their ambassador program for certifying professional PPC managers. Does this mean they’ll also shut down Panama, their over-hyped, under-performing ad platform, and join Google’s advertising network instead? Read more
Comment6 Comments  
Michael Gray writes, "So I was reading Shari Thurow’s piece on Search Engine Land “You’d Be Wise To “NoFollow” This Dubious SEO Advice” and I have to say c’mon Shari you really can’t believe that now can you …

Sculpting… Read more
Comment4 Comments  
Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: