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Jill


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What questions do you ask a new SEO client, and why?
Jill Whalen crowdsources her social media followers to find out what questions they ask their new SEO clients. Lots of great responses! Read more
An extremely in-depth post about duplicate content. Read more
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Rob Kerry crafted a powerful rant: "How do we expect the next generation of SEO consultants to analyse a website and its industry competitors, when all they've read about is how evil paid links are and how to tweak Google Analytics?" Read more
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Google's recent testing of crowd-sourced location verification interfaces for business Place pages is problematic. Attempting to show why, a few local marketers flagged Google's own headquarters as closed. Read more
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Google Make Money Online Program
Recall that when Google bought DoubleClick, Larry Page wanted to keep running the Performics SEO & SEM shop:Google would spin Performics out of DoubleClick, and sell it to holding firm Publicis. Only one major force inside of Google hated the plan.… Read more
Either the content makes or break your websites' success. The perfect formula is shared within this article. Feel free to check it out when you have some time. Read more
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Email Case Study: Allrecipes.com Makes Daily Frequency Work | Practical eCommerce
In this month's case study, we’ll exploreAllrecipes' daily email and explore why it is so successful. Read more
Ryan Jones explains why "The best Mobile SEO strategy is to not have a mobile SEO strategy." Read more
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Really good data driven post about customer engagement in social media. Read more
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Blogger Susannah Breslin writes, "I’ve been writing online professionally for over a decade and blogging since 2002. Once you start writing on the Web, you discover that a necessary skill for survival is developing a thick skin." Read more
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5 Step Small Business PR Plan for Today
Getting a great write up in a publication your prospects and customers read is still one of the most powerful marketing opportunities going. This article contains five steps that any small business can take to create a systematic approach to PR… Read more
There are only 7 deadly sins, but there at least 10 that can put your paid search campaigns into the red. Read more
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Why Facebook fans are useless
The marketing community has an infatuation with fans -- that is, the kind of fan that simply clicks a button on Facebook. Some now believe the bloom is off the rose. I concur. Roughly 70 percent of Facebook users say that they do not want to be… Read more
The day had to come when content farms realized there are only so many articles they could churn out about how long to let paint dry or how to get a bump out of a sweater before they – and everybody else – had had enough. For Demand Media, that day… Read more
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News Outlets Preserve Privacy by Giving Users Ways to Mute Facebook’s Frictionless Sharing
Several news outlets are testing different interfaces that let their readers opt out of sharing their reading activity to Facebook. Since gaining the ability at last month’s f8, many media sites and apps have begun automatically publishing what their… Read more
SEO pagination got you confused? Somtimes the tried and true methods are still the best. Read more
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60 SEO tips & Online Marketing techniques for ecommerce Websites
Improving the Online Marketing presence of an Ecommerce website is usually a very challenging task. This is because the Online Marketers have to optimize the SEO status of the website, improve the user experience, use all the available channels to… Read more
If you're spending money on advertising online, A/B testing should not be overlooked. Read more
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If you want to strengthen your personal or business brand’s visibility, then one of the top things you will want is to have strong social media profiles that rank in the top results for your name along with your website and blog. Having a strong… Read more
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Looking at the wording on the FTC compliance guide, it may be that harvesting is not illegal, but if you use the output of that harvest to engage in email practices that violate the CAN-SPAM act, that you’re increasing your violation. This could… Read more
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13 Content Options to Support Purchases
Nice post covering content ideas for ecommerce and product related sites. Read more
Facebook users themselves have some preconceived notions about what to expect when they “like” a company on the site, and among those who do not become brand fans, many are negative. More than half of users expect to be bombarded with messages or… Read more
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Local Media Love - PR
If the money for PR isn't there in a campaign, how can you up your chances of getting some local media love? Get a local angle! Read more
Good post on how powerful educating and providing customers with value through knowledge can be. Read more
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We are entering a new era of SEO, one where potentially small businesses will be squeezed out of the SERPs. Here is one strategy to combat this without needing a big brand budget... Read more
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