Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

JstaTad


Google's Symbiotic Relationship With SEOs...Yeah, Right
There is a new class action lawsuit against Google regarding privacy.  If you work in SEO, some it its assertions are just comical, namely an assertion that Google's financial success depends on SEOs.  The alleged "symbiosis" between Google and SEOs… Read more
What You Might Not Know About AdWords Editor
There is a lot more to Google Adwords Editor than you probably know.  It's much more practical to use for certain tasks than the Adwords Interface is. Read more
I couldn't resist replying to the recent collumn on AdAge "Why Metrics Are Killing Creativity in Advertising".  The reality in my opinion is that use of metrics should actually inspire creativity if you design and test with Multivariate testing. Read more
CommentDiscuss  
Think of the Google Profile as a way of reaching your audience and a way of giving Google a road map to your social network.  You want to make it as easy as possible for Google to track this network and deliver Social Search results to them.  The… Read more
CommentDiscuss  
Hi gang... I've been writing about social search and Google in particular a lot the last few months. As such I was quite interested in yesterday's launch of Google Social Search. Here are my early impressions and what it all might mean to SEO Geeks!… Read more
Comment1 Comments  
Debra Mastaler says that YouTube is not the best place to build links, and could in fact detract from your overall SEO program.  Unless, of course, you want to send links and traffic to YouTube rather than to your site? Read more
Comment1 Comments  
What may hold true for Google isn't a universal truth.  It's just the Google Gospel. Read more
CommentDiscuss  
It's been reported that 55% of Yahoo PPC clicks don't even come from Yahoo.com.  With Yahoo's new Ad Delivery Report advertisers can now see all of the syndicated search partner traffic that Yahoo is delivering.  A great deal of this is very poor… Read more
CommentDiscuss  
Actually, wjen properly done, article marketing (as it is called in the post) has always been the best way to get solid links to me... Read more
Comment1 Comments  
How does one woman, who spends most of her time by the side of the road in Death Valley create viral SEO storms affecting some the biggest companies in the world? Read more
CommentDiscuss  
Before you start using Google Adwords Bid Simulator Tool to raise bids, you need to know just what you are actually raising bids on.  It's one of those look before you leap kind of things... Read more
CommentDiscuss  
Everyone is talking like the Micro-Hoo pact is a done deal.  Regulatory approval and possible Yahoo shareholder dissent will make this deal something we are all going to have to wait for. Read more
CommentDiscuss  
As I’m [Rachel Andersen] returning from SMX Advanced in Seattle, I keep thinking about the presence of Bing and the lengths at which Microsoft is going to promote their new search engine. Read more
Comment1 Comments  
This is a great rant on the need for a level playing field when penalizing paid links. Why are some websites successfully buying their way to the top, when we are told not to do the same? Good points raised here. Read more
CommentDiscuss  
Someone needs to tell MSN that Search is a business supported by PPC advertising and that Bing’s new rules for showing ads will not keep that business alive. Ads are NOT showing and here’s why. Read more
CommentDiscuss  
NBC has canceled my favorite show My Name Is Earl. Twitter Search and the new real time features of Google are my only outlet in my quest for truth and justice! Hey wait a second is this the new direction of Search? Read more
Comment1 Comments  
Everybody focuses on bid management as the key to success in PPC. Budget allocation can make a huge difference in maximizing your results from paid search. Read more
CommentDiscuss  
I couldn’t help but respond to Carol Bartz "Getting Our House in Order Post". If Yahoo wants Sponsored Search to be an "Awesome Product" they need to get a lot more transparent with their search data. Read more
CommentDiscuss  
Dave Snyder has a great post on SEP blog about using UGC (user Generated Content) to increase business.

Great post! Read more
Comment4 Comments  
Great list of tools from PubCon. WTF, LIve blogging serves a purpose. Believe it or not, there are folks who don’t know these tools, could not afford PubCon and are grateful for the information. I fact-checked and most is spot on. Dude, it’s… Read more
CommentDiscuss  
Here are five actionable tips to ramp up your Holiday promotional efforts ranging from e-commerce optimization, link building, local search, and pay per click marketing. Read more
Comment3 Comments  
Domains still command seven figure prices, but what does it take to command seven figures for a blog? Read more
CommentDiscuss  
I [Brian Carter] spoke at ScarySEO about optimizing your pay per click advertising. It was October 2008, not back in the 70’s as the curtains to the left make it appear.

The presentation was based on my 5 step process for optimizing… Read more
Comment2 Comments  
Jeff Quipp writes, "Over the years, I’ve learned a large number of things about the strengths and weaknesses of search as a medium. Perhaps one of the most powerful of these lessons however, is that as powerful as search is, it CANNOT compensate for a… Read more
Comment5 Comments  
In part two of a series on why companies are slow to embrace social media, I want to look at another common excuse I hear from existing clients. When questioned as to why they have yet to get involved in social media, they complain that there is no one… Read more
CommentDiscuss  


Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: