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Kalena


Excellent post that everyone involved in Social media should read. And that all parents should read then discuss with their children. Read more
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Reasoning behind why directory listings may be rankings higher than your website, when you do a search for your company name. Read more
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I've got a fairly long "decade of SEO in review" article for you today. I thought about splitting it into 2 parts, but decided it would lose a lot by doing so. I hope you'll make it all the way through because I tried to make it as interesting and… Read more
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Google has recently added a “Report A Problem” Link for reporting business Listing spam & errors from within Maps. The link is available via the business listing info bubble where once you select “Edit” you are presented with a “Report A… Read more
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Personalization has been in place on Google for over 4 years. This isn’t a new algorithm, it’s simply a new delivery mechanism. It’s important to remember that a large number of Google users are logged in to a Google account of some kind when… Read more
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Speculation in the search industry is rife this week with claims that Google Search Personalization has changed the SEO playing field. But has it really? Read more
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The most obvious thing was the ability to real time spam Google’s results. A quick search for [Sphinn won't allow the word] showed the real time results at the very top of the SERP, right under the news results… Read more
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Great post about how spammers can easily leverage Twitter spam in Google Real-Time searches (and make booku $$) Read more
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Inspired by the College Humor blog post titled If The Internet Named Movies in which the author used common Internet acronyms in place of movie titles, I've thought up a few of my own and mashed up the movie posters to match. Read more
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Sir or Madam, If you have decided to hire a new SEO firm or consultant, permit me to suggest a simple way to go about it.... Read more
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Bill Slawski provides a good summary of a patent granted to Google last week which discusses how trust rank might be associated with people who apply labels to web pages through annotations. Read more
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Google is rolling out Google Social Search today, a way to see the pages authored by friends, family, coworkers and others in your social circle. A look at how it works. Read more
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Hi gang... I've been writing about social search and Google in particular a lot the last few months. As such I was quite interested in yesterday's launch of Google Social Search. Here are my early impressions and what it all might mean to SEO Geeks!… Read more
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Terrific article from Debra Mastaler, including Q&A with Bob Keating, Editor In Chief of the Open Directory Project. From the article: "When talking about the DMOZ two camps typically emerge, those who support the directory and its mission… Read more
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AdWords enters a new area, with "comparison ads." This is where Google runs an ad itself for a particular topic and then sends people to see products being offered. First up: mortgages. Read more
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Information on some Sphinn updates and the new Sphinn Member offering. Recommended reading for all Sphinn users, new and old. Read more
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A perfect example of online citizen journalism and the power of social media occurred in the UK this week, when blogger Jonathan MacDonald witnessed a London rail guard verbally abuse and physically intimidate an elderly passenger whose arm had become… Read more
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Despite an apology of sorts Derek Powazek still seems to think that SEOs are to blame for their own bad PR... and thinks that we should be doing more to promote the industry.  Kalena points out that most SEOs are already doing a great deal to support… Read more
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Derek Powazek didn’t do professional Web development –as an industry– a favor. Sebastian's answer to Dereck Powazek Read more
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Danny Sullivan's measured response to Derek Powazek. Well thought out and says why good SEO is valuable. Read more
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In-depth review by Danny Sullivan of the just announced Sidewiki from Google. From the article: Google Sidewiki is a new feature being added today to the Google Toolbar that allows anyone to leave comments about pages as they surf the web. Love… Read more
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Now, Google is telling site owners that they can either participate in SideWiki or else see competitors’ nasty comments dominate the discussion about their site(s). Worst of all, you can’t block Google’s SideWiki from appearing alongside your… Read more
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Kalena reports that breadcrumb trails are being seen in Google SERPs. They seem to be testing the inclusion of breadcrumb navigation as part of site snippets. Maybe a good time to add them to your site. Read more
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Do you know the 7 categories that 50% of mobile searches fit into?

Know the differences in usability between web and mobile SEO?

Know how to auto-detect mobile users and bots, and direct traffic accordingly?

Find… Read more
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Australia seems to have a bit of a reputation as being a part of the "Wild West" of Search Engine Optimisation. In the most part I don’t think that this reputation is deserved. However, in this post, which highlights the widespread use of a Doorway… Read more
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