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KaseyInCharge


Based on the assumption that we have a long way to go, here are 5 predictions on the future of social media, ranked from shortest time horizon to longest. Read more
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A thoughtful write up about the dynamics between SEO activities, online PR, Journalism, and social media. SEO and online PR w/Social media are not good candidates for immediate traffic, leads and sales - but as Lee’s writeup outlines - there are… Read more
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Jennifer Osborne writes this excellent post on how to enter the "Loop Strategy"

The premise of the loop strategy is that we never want to leave the visitor without telling them what the next step is. There are no dead ends because each page… Read more
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When you hand an analytics report to your manager do you get that deer-in-the-headlights stare? Here are a few ways to fix that. Read more
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Dev posts 5 tips that are geared towards engaging SMB’s to consider SEO and online marketing in general. Read more
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Search Engine Land - When dealing with social news networks, the comments can mean the difference between a home run and a strike-out. The more that you understand the culture and what works - the better off you will be. Get involved and provide value… Read more
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Sandberg will join Facebook on March 24, 2008 and is responsible for helping the company scale its operations and expand its presence globally. Read more
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Kim Krause Berg writes, "I caved. I knew I would, once I read Jennifer Laycock’s series, From Twits to Tweeple, Why I Embraced Twitter and You Should Too. Anything that sidetracks me from work is a threat in my book. However, Twitter isn’t so bad.… Read more
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DazzlinDonna has collected guides for pretty much everything related to making money online. Lists of guides for: SEO, Link Building / Link Bait, PPC, Social Media Marketing, Affiliate Marketing, and Blogging. Read more
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Taylor Pratt asks whether or not to charge a client who is on a monthly contract when, because of their fault, he wasn’t able to provide services. It brings up a great question... how do YOU balance the strictness of a contract with the fairness of… Read more
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While ad nauseam Dofollow bookmark-site Link building can be useful, the “new” SEO is all about making friends and participating in niche’ communities. Read more
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Will YOUR product work on Facebook? FB social graph networking mapped by Age, gender, & education. Get ready. This is the "early-adopter-think" of next Gen PPC marketing to INTERESTS not keywords. Read more
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A fine article discussing advertiser’s use of search marketing on SuperBowl Sunday.
"... More and more advertisers are realizing the importance of incorporating search into their overall marketing plan but many still have a long way to go..." Read more
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This here raises a very good point: In-house SEOs just can’t handle a campaign on social media. You need someone from outside to do that. Read more
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Here are 10 challenges that come along with multi-author blogs. If you are considering owning or writing for a multi-author blog you should be aware of the potential challenges and have a plan to overcome them. Read more
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Twitter is seeing an enormous explosion. With everyone twittering frequently will the tweat-world eventually drown under the ocean of tweats. It seemed to happen at MacWorld last week. Read more
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Patrick at Piggy Bank Pie posts about a specific example where he thought a Guest Blog on John Chow was completely wrong. He also discusses some of the risks in guest blogging. Its certain not risk free!

Good read! Read more
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Are you making the mistake of giving away too much free advice? Find out why you should be collecting, even if the problem is easy. Read more
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I’m guilty of all 12! Read more
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For a few years now, companies have heard that blogs are great tools to better reach and understand their customers. But at some point, the rubber needs to meet the road, and actual bottom-line results need to be examined. So are any companies actually… Read more
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The power and reach of your social media work is only constrained by your mind.
Your platform, whether it’s a blog, a social news website, a newsgroup, or even your comments on other media, gives you the ability to transmit virtually any message Read more
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Skellie launches a new series of posts about the 5 Barriers to Blogging Success. The first post is about Lack of Significance ... meaning your posts need to invoke a strong reaction in your readers.

Another fantastic post by Skellie! Read more
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As of this writing, just under 72-hours after it began the freebie niche has sent over 10k visits to my site. This is digg and stumbleupon amounts of social media traffic here, but what differentiates it is that over 100 different sites sent traffic in… Read more
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Following the recent Christmas surge in Google traffic from new iPhone purchases, the search community has started to reexamine mobile. Additionally, the expected war cries for social media (define) and mainstream SEO have echoed through the blog… Read more
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A look at the negative effect on IncrediMail’s revenue after losing their AdSense privileges last week and why this should be a lesson to any business not place all of their eggs in one basket. This not only includes revenue streams but marketing… Read more
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