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KevinG1


SES San Jose and the 90/10 rule
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Moderator Story Found By: hugoguzman 1269 Days ago
News Source: http://blog.zetainteractive.com
Category: SEM
Even if the grand majority of conference presentations offer stale insights, little data and sales-laden propaganda there is almost always a subtle sliver of golden information somewhere within.

It’s your job as a marketer to sift through… Read more
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Explaining SEO in just one sentence
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Moderator Story Found By: hugoguzman 1277 Days ago
News Source: http://blog.zetainteractive.com
Category: SEO
It’s fairly self-explanatory: If you had to sum up SEO to a newbie in once sentence, what would you say? Read more
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SEO Ranking Reports: Much Ado About Nothing
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Moderator Story Found By: hugoguzman 1279 Days ago
News Source: http://blog.zetainteractive.com
Category: SEO
The moral of this story is track rankings if you want to, but don’t invest to much time or money in it and don’t make rankings the centerpiece of your SEO analytics offering. Read more
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Enterprise SEO and the art of baby steps
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Moderator Story Found By: hugoguzman 1293 Days ago
News Source: http://blog.zetainteractive.com
Category: SEM
The post generated some interesting and constructive discussion as well as a couple of key points to consider when engaging in the “pushback” technique... Read more
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Insight into Google’s Digg-like Social Search Experiment
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Moderator Story Found By: hugoguzman 1304 Days ago
News Source: http://blog.zetainteractive.com
Category: SEM
Kevin offers up some interesting insights based on some preliminary testing of Google’s social search UI. Read more
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Google Continues To Test A Search Interface That Looks More Like Digg Every Day
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Moderator Story Found By: hugoguzman 1306 Days ago
News Source: http://www.techcrunch.com
Category: SEM
Why am I not surprised (screenshots and video evidence included!) Read more
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Enterprise SEO and the art of the pushback
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Moderator Story Found By: hugoguzman 1314 Days ago
News Source: http://blog.zetainteractive.com
Category: SEO
Unfortunately, when you’re delivering recommendations to stakeholders at medium to large companies, virtually every decision you make is met with antagonism of some sort. Worse still, at the Fortune 500 level, you’re facing a literal labyrinth of… Read more
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Google trying patent "FriendRank" (a.k.a. Network Node Ad Targeting)
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Moderator Story Found By: hugoguzman 1317 Days ago
News Source: http://appft1.uspto.gov
Category: SEM
A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements at… Read more
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Keyword Ranking Report Catch 22: Part I
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Moderator Story Found By: hugoguzman 1349 Days ago
News Source: http://blog.zetainteractive.com
Category: Analytics
Those of you who work for yourselves likely never have to deal with this, but for those folks working in-house gigs or agency gigs, running ranking reports for a given swath of keywords is likely one of the most frustrating and demoralizing prospects… Read more
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Question for Matt Cutts: What about April Fools fake content?
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Moderator Story Found By: hugoguzman 1360 Days ago
News Source: http://blog.zetainteractive.com
Category: SEO
Mr. Cutts, if you’re out there and you’re reading this, please chime in. I need a definitive answer before I post my annual faux Miami Dolphins column in 2009. Read more
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Why buy links, when you can “sell” them?
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Moderator Story Found By: hugoguzman 1369 Days ago
News Source: http://blog.zetainteractive.com
Category: Link Building
An interesting perspective on the value (or lack thereof) of a paid link as well as an interesting approach to securing natural one-way links by leveraging old school sales techniques. Read more
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Link building made easy when the client gets involved
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Moderator Story Found By: hugoguzman 1377 Days ago
News Source: http://blog.zetainteractive.com
Category: Link Building
My colleagues and I have a running joke that we all strive towards getting a point where the client does the link building for us. Read more
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New link-building currency: link target lists in exchange for links
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Moderator Story Found By: hugoguzman 1384 Days ago
News Source: http://blog.zetainteractive.com
Category: Link Building
Recently, Bob approached me with a novel approach to bartering with webmasters and content owners for the sites he targets:

Bartering an inbound link in exchange for a list of link-building targets. Read more
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Google Patent Application: Recognizing text in images
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Moderator Story Found By: hugoguzman 1500 Days ago
News Source: http://www.wipo.int
Category: SEM
I know this has been floating around already, but in case you’re interested, here’s the actual patent application from the WIPO. Can’t wait to optimize for image/photo/video text search! Read more
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A simple conversation with Muhammad Saleem
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Moderator Story Found By: hugoguzman 1531 Days ago
News Source: http://digitalgrit.typepad.com
Category: SEM
The Chicago native embodies what social networking is supposed to be all about; meeting people and making friends.

And how do I know this? Because he told me. Read more
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The Google of Oz: Is big G’s algo a facade?
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Moderator Story Found By: hugoguzman 1532 Days ago
News Source: http://digitalgrit.typepad.com
Category: SEO
If Google’s allinanchor command still works, then their algorithm isn’t nearly as complex as they make it out to be. Don’t believe me? Check the data and try it out for yourself. Read more
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