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LifeIsGood


Having your company buy into the fact that actively building links to your site can help your bottom line can help make your efforts a lot easier. Instead of having an in-house SEO or marketing department focused on link building, why not leverage the… Read more
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Ever since my last year’s post on the differences between the Facebook fan page and Facebook group (which needs an update by the way), people are contacting me with various questions related to the topic. One of the most frequent questions is about… Read more
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Sir or Madam, If you have decided to hire a new SEO firm or consultant, permit me to suggest a simple way to go about it.... Read more
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Debra Mastaler says that YouTube is not the best place to build links, and could in fact detract from your overall SEO program.  Unless, of course, you want to send links and traffic to YouTube rather than to your site? Read more
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Lisa Myers talks about an agency who claims you have to pay for Google Local Business listings. Basically they are convincing businesses that they have to PAY to appear in Google Maps and they are in fact “selling” the keywords, telling customers… Read more
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An interesting look at the goings on of Jane Copland's life in London, post SEOmoz. :) Read more
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Debra Mastaler built links AND sold more services/products using this contest approach. Interesting that it involved an outreach to a purchased email list. Take notes - this is good stuff. Read more
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Miriam Ellis looks inside the Google Groups Forum for Maps and business owners and finds that Google is leaving the owners in the dark and problems and misinformation in Google Maps unanswered and unresolved.

The volume of frustrated… Read more
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Good article by Julie Joyce detailing how using long-tail keywords can "jazz up your link building" efforts with new links and targeted traffic. Read more
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Debra Mastaler writes... If you’ve been doing business online for any length of time chances are you have a database of opt-in email addresses from customers, vendors, newsletter signups etc. Here’s a way to use those email addresses to increase… Read more
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Is Google playing with a new search result display… and also testing image recognition?...I was doing some research on google.se (Swedish localized Google) when I came across some interesting search results. Read more
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Miriam Ellis lays out the cruxes of the review policies for the top eight local search portals--whether they allow customers or business owners to edit, delete, or respond to reviews. She also offers great examples and advice on SMB reputation… Read more
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If you have ever lost sleep over the fear that a would-be hacker might get hold of your Wordpress blog, here are some measures that can be put in place to help prevent “attacks” on Wordpress driven blogs. Read more
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Last week I [Brian Carter] discussed how to maximize PPC impressions for advertisers with unlimited budgets who want to reach as many good prospects in their niche as possible. (“5 Ways to Maximize PPC Impressions”) Read more
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Ad copy is one of the most important elements of a successful PPC campaign: successfully crafting and optimizing ad text will often make or break a paid search campaign. But creating and testing PPC ad copy is difficult. You have to take several factors… Read more
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Andrew Goodman follows up with part two of his response to Guy Kawasaki’s keynote address at Search Engine Strategies New York about using "Twitter As A Tool For Social Media." Kawasaki’s address resulted in a firestorm within the social media… Read more
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Search Engine Journal and it’s client services division headed by Loren Baker are merging with Search & Social, the company founded by Dave Snyder & Jordan Kasteler. They’ve formed a new full service online marketing and media firm; Search &… Read more
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| Link Spiel | No, there really aren’t any ”secret” link building tactics, what you hear is pretty much what’s out there. But there is some secrecy around website sources and where to find them so the answer to the question is yes and no. Focus… Read more
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This article talks about how to cash in on hot trends on Twitter right now! It contains step by step instructions to identify trends and to take advantage of them as they happen. It also contains advice on Google Trends. Read more
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Loren Baker reports Microsoft and Yahoo are talking again and may be working on some sort of advertising partnership or taking babysteps to an inevitable acquisition of Yahoo by Microsoft. Good overview by Loren on their history and what could happen if… Read more
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Li Evans, talking about social media, points out the fact that "you need to plan your social media strategies around other success factors, not how many links you gain or SERP spots your take up. If you plan your strategy around other success factors,… Read more
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For people wanting to know if their site is ready to “go live” (although I never really understand why people ask that question) but for these people, and this post - I have come up with what I’d like to call “The 5 Minute SEO Site Audit… Read more
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The greater your company’s online visibility, the more links your site will get. Here’s an article from Justilien Gaspard on how building brand awareness will net your site more links and online exposure. Read more
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Mega-list of questions you need to answer before you begin your SEO campaign - whether you are in-sourcing or out-sourcing it. The goal is to have taken a full and complete objective look at the tasks before you in order to be able to a best determine… Read more
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"It doesn’t matter what sort of web analytics suite you choose to use... If you’re not actively reviewing your log files, you’re missing out on some key data and reporting metrics. Today’s blog post is all about log files and how you… Read more
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