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MelissaF


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4 Graphics to Help Illustrate On-Page SEO
For many SEO professionals, on-page optimization is back to basics. But sadly, there seem to be a lot of us who still make some very basic mistakes. In this post, I'll try to add on to my previous writing on perfecting on-page optimization by sharing… Read more
TV Ads' New Digital Role
A great article with some tips and perspective on how TV and digital (social engagement in particular) will overlap more and more in the coming years. Read more
Connect your Google+ Page to your AdWords campaigns
An interesting new development regarding the +1 button, Google+ Brand Pages, websites, and AdWords PPC advertisers. Read more
Is the the infographic being produced today is a trend that is finished? To all the naysayers out there, I have one simple response: the evolving infographic trend has just begun. Read more
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Brad Geddes: If you can’t control your ads, you may no longer be reaching your customers — you might be driving them away. The biggest culprit is remarketing ads. While remarketing ads are fantastic when used correctly, they can be harmful to your… Read more
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How To Use Rich Snippets, Structured Markup For High Powered SEO
Today, I am going to address that topic from the perspective of its impact on SEO. What is particularly interesting about this topic is that structured markup provides publishers a way to provide the search engines information about their website(s).… Read more
One of the most common difficulties in link building is getting a response from link requests. Wordtracker's Ken McGaffin gives 10 reasons why you might not be getting answers and how to fix each problem. Read more
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Justin Briggs covers implementing SEO in a development environment. Read more
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How To Find Local Influencers On Google Plus
An excellent methodoly for using Google Plus in a local marketing context. Read more
Yes we all know by now that Google Places has a new look for their SERPs (one which I really dig by the way) but I want to talk about who I still think comes out the winner in all this – Yelp. Read more
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Fantastic advice for internet marketers that are focused on just one specific skill set. Read more
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Brian provides some fascinating perspective and plenty of hard data to support his point of view. A must read. Read more
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Did Google just take the next big step in rolling out secure search? It certainly looks that way. Since our team went through the process last week to exclude all ”(not provided)” traffic from SEER’s Search profiles, the change was obvious this… Read more
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175 policies in this database  - Great references info. Read more
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Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference – too low and you miss out on profit; too high and you miss out on sales. Read more
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Agency SEO Pain Relief
When you work within the agency world, managing SEO campaigns will make you privy to a host of several different situations. Some of these are good and some are bad. For those who work in this space, you may very well agree that when SEO is working,… Read more
New LinkedIn Lead Tracking System: What You Need to Know
In this article, we will explore a new feature just released for LinkedIn advertisers – Lead Collection (or in other words, lead tracking!). How Lead Collection Functions LinkedIn’s Lead Collection service works differently than most lead tracking… Read more
Some solid tips on how to properly utilize Adwords' Negative Keyword feature. Read more
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A very creative idea: intergrate retargeting with daily deals. Love it! Read more
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Using minimalism to make a powerful point... Read more
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Rob Kerry crafted a powerful rant: "How do we expect the next generation of SEO consultants to analyse a website and its industry competitors, when all they've read about is how evil paid links are and how to tweak Google Analytics?" Read more
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But unfortunately, a lot of developers can have a bit of a blind-spot when it comes to SEO. While some on-site SEO features almost always come as standard now Read more
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Google's PPC algorithm changes: the experts' view
Interesting views from pay per click professionals on recent how changes to Google SSL encryption for search affects PPC and AdWords advertisers. Read more
...what many businesses may not be doing on a regular basis is tracking and measuring their newsletter efforts, to ensure they get the most out of what they put into it. A newsletter should have a clearly defined purpose, goals and metrics, to ensure… Read more
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See how Google is pushing Google +...in the SERPs, on websites, in the app store, in your mailbox, etc. Read more
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