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NickRM


As I work with companies who are running existing search marketing campaigns, I hear a broad range of excuses why they have yet to jump on the social media/networking bandwagon. The first of many excuses is that companies fear they will not be able to… Read more
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Just a little fun, but if you do want to give me some dough for my kit, that is cool too! Read more
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Article exploring some of the little-known Google Advanced Search Operators - check movie times, weather, stocks and more. Read more
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A "search marketing firm" (term loosely used) spam-bombed our SEMpdx forum and actually attempts to defend their actions. Follow the hilarious discussion. Read more
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sebastian weighs in on what is Crawling vs what is Indexing. Very apropos discussion at the moment :) Read more
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Peter Da Vanzo writes, "We spend a lot of time thinking about how to get visitors to our sites, but how much time do we spend thinking about better ways to persuade people once they’ve arrived? Such topics are often talked about in terms of… Read more
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Are site wide links still effective and can getting a lot of links really fast from Digg hurt you? Since there is still a lot of interest in these two topics, Debra Mastaler shares the answers here. Read more
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Ever had to deal with clients whose expectations have been grossly inflated by fly-by-night "marketing" companies?

"Well, these guys said they’ll get me to #1 for 100s of keywords and they’re only charging $9.99!"
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A fellow friend and SEO, Vinny Goldsmith, mentioned I should do a blog post about the trends and reasons behind those trends regarding the ‘Palin Effect’.

As many of you are aware, Sarah Palin has been quite the buzz on the internet… Read more
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Peter Da Vanzo writes, "Link building is hard work. Have you ever tried to get people to link to your pure commerce/commercial brochure-web site? You know how tough it is out there. The link economy has become so established, we’ve even got… Read more
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Eric Ward examines the client who views link building as a purely SEO function, that is, they are interested in adding or creating content just to appeal to search engines. Read more
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Linkbait is widely regarded by many SEOs as the premier weapon in their quiver of marketing and promotional tools, and justifiably so. When linkbait is successful it can be incredibly powerful, driving an initial spike in (arguably entirely useless)… Read more
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This issue is larger than Microsoft, and frankly, it’s more interesting. Google may be able to shake up the browser market much the same way they have revolutionized search, and for the same reasons. The existing search products sucked and were… Read more
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Search & Social’s first blog post!

"What are some things you should focus on as you continue to grow your knowledge set?

First place your current current knowledge status, and for God’s sake be honest with yourself. If… Read more
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To win a customer or reader over, you need to manage their perspectives. You need to win their trust. You need to be the better choice, the lesser evil. To that end, you need an acute understanding and ongoing awareness of your competitors. What are… Read more
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