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Robertito


Resources for social media marketers in the travel industry. Read more
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42 places to consider when doing keyword research, including 9 tools Read more
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Step back and refocus on your content strategy Read more
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David Mihm shares "the ten most essential strategies that I have found to be effective for maximizing my clients’ online presence since 2004." He covers the whole range of online marketing options in short, digestable chunks. Great stuff! Read more
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Very cool & creative ad. Way to push the envelope. Read more
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Social Networking 1.0 (i.e. forums) was a wonderful place where you could not only meet up with other professional SEOs, but webmasters and curious onlookers alike. There is still a hidden value to remember that is potentially important to your future. Read more
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Mixx is getting even more popular with exciting features new to social media. Could Mixx become the next popular social media site? Read more
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One of the challenges link builders face is pursuing links that will differentiate one site from competing sites in a way that still produces a natural ILP (inbound link profile). Backlink forensics is a method I use to see who already links to who, and… Read more
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When Dan wrote this post I don’t know if he wrote it with the intent of how it could be applied to social media marketing; but I think that if you look at 1940’s propaganda and how they were able to sell the masses on their idea - you can… Read more
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Mark Dykeman catches Tamar Weinberg’s brainwaves this week. Great interview, Mark. Read more
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During this past week’s Diggnation podcast, Kevin Rose offered up some insight into the Digg algorithm which may or may not be the most eye-opening of revelations. It’s something that I figured out pretty quickly and that is that there is an element… Read more
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Social media is one of the most difficult things to justify in terms of ROI because current analytics aren’t well suited to measure its data. Outside of linkbait, whose value can be measured by analogy to the link-buying market, there are no standard… Read more
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I’ve been doing a hell of a lot of these lately and heres pretty much how I go about it. Read more
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Official Google Webmaster Central Blog, If you’re changing your domain because of site rebranding or redesign, you might want to think about doing this in two phases: first, move your site; and second, launch your redesign. Read more
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Danny Sullivan writes, "Looks like Google’s gained a new direct answer service, whois information for domains. Enter a query like whois searchengineland.com, and you’ll be told when the domain was registered and expires, along with a link to… Read more
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Marketing: Giving authentic, compelling information to the right audience the way they want it, when they want it. That’s it. I’m a simple guy. So I have a simple definition. Let’s break it down. Read more
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Ann Smarty follows up on her series covering SEO branding with a look into logos of SEO companies and the messages that they communicate. Read more
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According to TechCrunch Encyclopedia Britannica is giving free access to people who will link to them

"Instead of going free and opening up to all, they’re using the new program to simply price discriminate. Give people who may link to… Read more
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"We have a deal with GoDaddy that if you sign on with GoDaddy you’re automatically registered with [Google] Webmaster Tools" and more from Matt Cutts, live from San Francisco. Read more
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Google’s position on top of the web allows them to monitor any area of growth, and give themselves the first slot for any area they want to compete in. If they are uncertain of their competitive positioning they can list a couple other competitors… Read more
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As social marketers we are communicators, digg is simply the path of least resistance to communicate our message. Yes, our message may be one of persuasion, but it all comes down to communication. We must speak to those who have influence, and I gotta… Read more
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John Carcutt talks about people still placing way to much weight on Google Page Rank. He showcases some great examples on companies offering special discounted services for web pages that have a Page Rank of 5 or better. Its a good read for all that… Read more
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Mark takes a look at tactics to enlarge ;-) your online social network, especially at seemingly random mass addition of friends and how it really works. Read more
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No... I am not going to repeat the same old stories of Google Analytics and your ROI. This is just much simpler analysis using excel sheets and common logic. Of course you require to collect some data to start with. A detailed step by step approach… Read more
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In a recent strategy session, some colleagues and I were discussing a promotion where one position was to focus on a direct marketing approach and another position involved social media, networks and communities. Compared to direct marketing efforts… Read more
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