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RockyFu


5 Ways to Use Photos & Images As Marketing Weapon
People love good photos and images; this post illustrates ways marketers can utilize photos and images as powerful marketing weapons. Read more
Guide: Website Visibility in China
This "Website Visibility in China" guide explains how to register dot CN domains, how to get ICP number (and exemptions), how to check whether your website is blocked in China and how to present it from happening. Read more
How Chinese Microblogging is Different from Twitter
This is a graphic guide to China's most popular microblogging platform - Sina Weibo. If you don't know Chinese, this is a good guide to help you understand Chinese microblogging better. Read more
Sentiment analysis allows you to identify attitudes to individuals and organizations and track key trends. Pinpoint the effect of specific issues on your customer perceptions, and respond with appropriate marketing and PR strategies. Read more
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China Internet Statistics 2009 based on the data provided by CNNIC. Read more
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You know that SEO can drive targeted traffic and produce a great ROI. But not everyone else in your organization may see the value of search engine optimization.

Find out how a search marketer persuaded Dell computers to invest in SEO.… Read more
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"We spoke with an online apparel retailer who used geotargeting to enhance his national PPC campaigns. He analyzed which brands and keywords were most successful in major metropolitan markets to create campaigns that cut CPC 25% and cost per conversion… Read more
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Using an affiliate network to market your products sounds like hiring dozens, hundreds or thousands of sales people WITHOUT offering a basic pay. Is it perfect for all businesses? Any way affiliate marketing could hurt you? Read more
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Melanie Nathan writes "This post is a follow up to my creating and managing your link campaign article.

These are not techniques for gaining natural links rather they are methods of contacting other sites about your business and getting… Read more
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"Twitter at Michael Arrington and make it seem like he replies" - just one of the recommendations Jane makes in her hilarious rant about a particular breed of female Twits. Read more
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Ruud Hein writes "What valuable lessons, if any, do we teach on Sphinn regarding SEO?

A high-level analysis of one week of Sphinn postings.
The Selection

I’m coming at this from an angle where a non-SEO site owner says… Read more
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10 online tools you can use to identify the trends across the Internet: search engines, blogs, twitter, facebook, and etc. Brief intro but hopefully helpful to you. Read more
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From the page: "IT’S an offer you can’t resist: fly to Honolulu for $200 round trip. But what you might not know is that the offer was designed especially for you." Read more
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Search is complicated, increasingly specialized, and there are challenges to vetting prospective SEM agencies. In light of demand, good search marketing firms are rare, and finding a vendor perfectly suited to your needs requires legwork, research, and… Read more
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when you have more than one vendor handling different online marketing channels, you better deploy one tracking software and use it across all channels; besides, have a conversion rule defined and agreed by all parties. Read more
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Google China’s latest innovative approach to catch up with Baidu: when a user searches for festival greeting SMS, Google greets him/her; upon clicking and landing on the SMS Hot List page, the user can select and send greeting message via SMS. Read more
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