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After this intro you'll want to read further: "If there’s one word I get tired of hearing in social media, it’s “community.” Sometimes when I’m reading a blog or I’m on Twitter and someone spews that buzzword, I can’t help but cringe. I… Read more
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A great, no- nonsense article on how to create an intelligent and effective Twitter campaign. Most of this content is common sense, but a good reminder on having a purpose before you tweet! Read more
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You've just reached 5,000 followers on Twitter. Congratulations. Now you have 5,000 people listening to you, right? Wrong! Read more
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Martha writes a thorough post on getting it right with Google Local Listings, from advice on how to submit a listing, to important factors in optimizing for local search, and three different ways of tracking the traffic. Read more
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Damn straight skippy!! That's how we roll. I've often lamented not only SEOs addiction to tools, but also how many of the tools out there pull data from sources that don't mean jack to me. You know, not from Google. Anyway, Ann does a great job of using… Read more
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By now, you’re undoubtedly familiar with the reasons to use Twitter for your business. However, most conversations on the subject rarely offer specific strategies for using Twitter for your business, and instead they consist of vague statements like… Read more
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On December 30th, 2009, Selena Gomez (better known for her role as Alex Russo on the TV show "Wizards of Waverly Place"), visited Daireds Salon and Spa Pangea for a haircut. Later, she tweeted about the positive experience to her 1.3 million followers. Read more
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A very insightful post about the Android OS and a comparison with it to the iPhone. Read more
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Recently while doing some banner conversion rate testing with an eCommerce client, we found that our numbers were not adding up correctly. The problem was that Website Optimizer limits the test set to a specific action on the part of the consumer,… Read more
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For us, search marketers, there is another benefit of seeing online security flags while we browse: this works as an additional help for SEO diagnostics because security flags can easily be the reason of low rankings. This post lists four tools that… Read more
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Parameters we are almost sure (with different level of confidence) to be included in the algorithm (for your convenience I linked some of them to our previous discussions on the topic) Read more
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In the good old days before keyword research tools, KW was done in a different way. Here's a classic post from Terry ...

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Tyler shares some advice for testing out new Sitelinks that are available through AdWords. Read more
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Donna Fontenot (aka @DazzlinDonna) explains how you can get an idea of the scoring Google applies to your pages by analyzing their crawl frequency, introducing "CacheRank". She even recommends nice tools to get the job done, if you can't be bothered… Read more
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Another gem of an article from Melanie talking about mining links from the land of the link prospect graveyard. Read more
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Once you have your accounts, profiles, and user access accounts set up for your Google Analytics account, it's time to look at creating filters. Filters are actually a really powerful tool which you can use to manipulate the data coming into your… Read more
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This process on Keyword Research I am about to teach is one of many that I will be sharing with you on systems that I use in my daily business for myself, clients, and students. It is a proven system that I use that is simple, free, and powerful. Oh,… Read more
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Ask not what your search marketing can do for you. Ask what you can do for your search marketing Read more
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Most entrepreneurs by now realize the power of the Internet for growing their business.  They often approach an online business coach when they are dissatisfied with their results and are hoping to get better results.  This post discusses what often… Read more
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The new design is simpler, more social and search-able. It preserves the functionality of the previous interface while adding the most frequently requested features. The new version is now available to Beta Group members, and will be accessible to the… Read more
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5 business books + 55 minute = Insight, Improvement, Inspiration, Influence, and Intelligence. Read more
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To: My Brother’s, Ex Secretary’s, Fathers, Cousin: Thank you for applying for a job with us. I ‘m glad you think this “SEO Thing” might catch on.  I also appreciate that you can see a lot of reasons why you would benefit from getting a job… Read more
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Twitter has been our major networking and reputation management tool. Quite naturally, for more effective Twittering we would like to integrate with all other applications we use daily. So here's where you can integrate Twitter with: Read more
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For some Google’s simplistic interface is its best advantage. Others may think it is too boring. This post looks at some ways to beatify Google search as well as give it more visualizing and entertaining features: Read more
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Searching for the synonyms of any keyword is an essential part of the keyword research process. Synonyms make your copy look richer and more natural. What’s also important is that they account for most unexpected (”natural”) long tail search… Read more
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