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Stankoson


At least once per week I get approached by a potential client who wants us to run a pay for performance search engine optimization (SEO) campaign for their site. I always entertain the idea and I unusually try to figure out a model that would make sense… Read more
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The numbers are in- both Statcounter and ComScore show Microsoft’s Bing search engine, launched two weeks ago, chipping away at the solid hold Google has long maintained on search engine traffic. Within a week after it launched, Bing had jumped Yahoo!… Read more
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Google released a number of new features yesterday to make your search experience that much better. With the recent explosion of Twitter (a micro-blogging platform), much criticism has been addressed regarding the relevancy of Google search results.… Read more
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How to optimize your data feeds for success on Google Base. Data feed optimization will improve your product rankings on Google Product Search and Google OneBox results. Read more
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The rel="nofollow" link attribute is designed to give webmaster granular control over the flow of link equity (PageRank). Links that have the "nofollow" attribute end up passing zero equity, are not followed (crawled) and are dropped off the link graph… Read more
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I’ve often wondered if Google’s Analytics program send usage data that effects organic rankings and now it appears we may have a case to support that claim. Read more
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Below is an example agenda for a consulting meeting at a corporate office that I have been using for a while now. Near the end of this document we start getting into social media marketing consulting however this section can be used for any specific… Read more
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Great article on the effect of using social media sites like Digg, Reddit, Stumbleupon, and Delicious to increase your search engine rankings. Case study with Google analytics metrics provided. Read more
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Kate Morris asks:

What skills are required of a PPC consultant/manager that are not required of an organic SEO consultant/manager? Read more
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Matt Cutts reverses his opinion on pages indexed in Google that are nothing more than copies of auto-generated snippets. Read more
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Best Rank has developed an extensive list of SEO tools including: analytics, web server, PPC, link acquisition, link analysis, competitive analysis, and keyword research SEO Tools. Read more
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