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WaterGuy


Why Brand Trumps ROI: 3 Tips To Build Your Brand Online
Marketers must look beyond direct ROI, and invest in programs that will enrich their overall brand.  Use your brand in everything you do, including search, and you'll benifit from the value long after the investment.  Read more
SEMPO Wants Your Input For Its SEM Salary Survey
Only a few days left to provide input into the SEO PPC salary survey. Previous SEMPO salary surveys have been limited to in-house or agency professionals, whereas the current one is international, broad-based and open to all search marketers.  Take… Read more
The reason you need to keep SEO front and center during this time is twofold: so that you do not lose your previous traffic, but also so that you can gain additional targeted search engine visitors when the new site goes live. Here are 6 SEO redesign… Read more
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Social media has crept into nearly every aspect of SEO to where it’s now quite difficult to imagine them disentangled from each other. Keyword research traditional to SEO is being used to advise every tag, tier, and title in brand social media… Read more
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You and ‘SuperJenn’ were once pretty good friends, online. But one day you logged in and noticed that she’d axed you from her friends list. Shocked at first, you thought it must be some kind of accident. But after a few moments of soul… Read more
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Danny Sullivan on a great example of what not to do in SEO. Read more
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The need for keyword research is pretty much a given. But applying that research on a massive scale is where things usually break down. If you’re dealing with 100,000 web pages, you don’t have time to touch every page. How can one do this scalably?… Read more
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The crawler model is failing because the crawler was designed for structured text, not multimedia. The crawler can’t see behind pay-walls. It has trouble navigating databases in which the data isn’t interlinked or marked-up. The search engines… Read more
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Officially launched on January 20th, 2009, GetListed.org is a fantastic new resource for small business owners that will help them learn more about the way their business is listed online. The main goal of GetListed.org is "to help small businesses… Read more
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Want to get a quick read on conversion for your organic landing pages? Marty over at aimClear gives a step-by-step method on doing this using PPC. Try it! Read more
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Increasing ROI by applying modern portfolio theory to Pay Per Click Optimization. Read more
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Excellent article by Jill Whalen on Why Usability and SEO Go Hand-in-Hand. Usability can make or break a web site. With hard economic times upon us, improving a site’s usability makes more sense than ever before. Read more
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Interview with another outstanding inhouse SEM - Bill Scully of Siemens is one of those guys who got things done, and continues to do so for his company. I know what Bill did to get things started there - it was a ballsy move, and it worked. Read on to… Read more
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Excellent discussion about this important topic concerning SEO terminology. Read more
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Danny Sullivan writes, "You have no privacy on YouTube. So effectively declared a US judge yesterday. And now somebody in the US government better stop grandstanding about search and privacy protection and actually get some laws enacted now.… Read more
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If a site now has 7-8 sitelinks, shouldn’t the old indented listing it used to have go away? How does it benefit the user when the first 9 links of a SERP all point to a single site? Frustrating.... Read more
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Analyzing Your Competitor’s Backlinking Strategies Read more
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WTF: Nobody Else Sphunn It...GO FIGURE :) I sent it to my mom...she thought it was cool beans. Read more
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John delves into the issue of why his blog is a failure because it contains insightful quality blog posts vs. the success of the dumbed down link baiting blogs that pander to the lowest common denominator. Read more
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The SEO playbook changes fast. Really fast. Techniques come and go on a monthly basis, and methods considered to be "the way and the light" can become obsolete – literally overnight. What helped a site rank yesterday can suddenly cause it to get… Read more
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In todays No-Follow world, the "U Comment I Follow" blogs are the rebels of the blogging world. This is your guide on how to find them, in order to make the most of your comments, anchor text, and time. It’s an easy trick to do, and is well worth… Read more
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It helps to look over what you have done and to see how you can change that to meet your goals for the future. Maki has some great points for how you can prepare yourself for the new year. Read more
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From the page "If you look at my Google Reader trends you can see that Sphinn’s "Hot Today" RSS updates more often than Search Engine Land and the prolific SERoundtable. In fact, Sphinn is clearly more than %50 "faster" than Search Engine Land on… Read more
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USA TODAY-interviews SEM Experts, says Digg is the bomb.
"SAN FRANCISCO — People in the know are really digging Digg. Traffic rose about 330% to 5.6 million visitors in September, from 1.3 million the prior September." Read more
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This SMX session was called “Extra! Extra! The Social News Sites” but it would be more aptly titled Digg, Digg, Digg, and MORE Digg-which is what the New York audience cared about anyway. :) Much of the Digg power-user universe is here in da’… Read more
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