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akomack


Milk The Research Cow & Carve Up The White Paper Carcass
Avatar Story Found By: jameszol 535 Days ago
News Source: http://www.andykomack.com
Category: Other Internet Marketing
An excellent blog post by Andy Komack on using White Papers & Research to spearhead online B2B marketing campaigns. Read more
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24 Tips On Hiring A Search Marketing (or Any) Apprentice
Avatar Story Found By: jameszol 541 Days ago
News Source: http://searchmarketingwisdom.com
Category: Other Internet Marketing
I know a lot of you could use a search marketing apprentice (or an Intern) right now...and even if you don't right now, you will in the future right?! Check out these 24 hiring tips from Alan Bleiweiss. Read more
 Comment1 Comments  
Opportunity clicks. Why PPC is the right move in a bad economy.
Avatar Story Found By: jameszol 564 Days ago
News Source: http://raventools.com
Category: PPC
Want to ruin the mood at a party? Mention the economy. It might not win you host of the year award, but a down economy is the perfect time to talk about why increasing the complexity, scale, and spend of most advertisers’ PPC campaigns makes more… Read more
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What is Truly Automated, Adaptive PPC Bid Management Technology?
Avatar Story Found By: BrianL 564 Days ago
News Source: http://www.semvironment.com
Category: SEM
Most PPC bid management really isn't as automated as they make it out to be.  Truly automating it would mean that the tools understand all the little nuances without any manual intervention by a human. Read more
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Manual PPC Bid Management is Dead
Avatar Story Found By: MattSiltala 571 Days ago
News Source: http://www.semvironment.com
Category: PPC
First reason speaks volume to this article:  While you’re adjusting bids manually, your competitors are writing and testing creative ad copy. Read more
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Beware: Annoying Commenters In Social Media
Avatar Story Found By: casieg 1048 Days ago
News Source: http://searchengineland.com
Category: SEM
A very funny and accurate take on the commenters we all just love receiving responses from :) Read more
 Comment12 Comments  
Google Testing Increased AdWords Character Limits
Avatar Story Found By: TCSM 1053 Days ago
News Source: http://www.kerstinbakerash.com
Category: PPC
Google appears to be letting some advertisers post PPC titles with more than 25 characters. Details inside... Read more
 Comment8 Comments  
The Perfect Link Request Email Template
Avatar Story Found By: Garrett 1052 Days ago
News Source: http://wiep.net
Category: Link Building
Another home run from Wiep... "Instead of trying to save time by using templates that lower your success rate significantly, there are several other ways you can save time during a link marketing campaign..." Read more
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Organization Is the #1 Tip for PPC
Avatar Story Found By: kevgibbo 1049 Days ago
News Source: http://www.searchenginejournal.com
Category: PPC
When people ask what the best tips are for PPC, they assume the answer is some tool for bid management, trick in writing ads, or must have for landing page optimization. What is the best tip for real? Organize your ad groups and campaigns like your… Read more
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There Is No Secret Sauce in SEO!
Avatar Story Found By: thewiredserf 1049 Days ago
News Source: http://www.searchenginejournal.com
Category: SEO
The facts of SEO are not strange or mystical. They are clearly defined, well referenced and readily reproduced. Yes, it is quite possible to rank in 7 days, but don’t believe the hype and definitely don’t pay for an overnight cure all to solve your… Read more
 Comment5 Comments  
9 Generic PPC Ad Copy Tests to Boost CTR
Avatar Story Found By: akomack 1049 Days ago
News Source: http://www.komarketingassociates.com
Category: PPC
If you have a successful PPC ad running and want to boost Click Through Rate, try these 9 simple ad copy tests. You may get an edge on the competition and increase you AdWords Quality Score. Don’t lose site of ROI when running these tests. Read more
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25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads
Avatar Story Found By: kevgibbo 1053 Days ago
News Source: http://www.seoptimise.com
Category: SEM
Over the past two years I collected quite a few PDF and other downloads about social media in general, blogging, social media marketing and SEO. While blogs offer quick tips and overviews ebooks and white papers have the necessary depth to cover more… Read more
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SEO Quality Indicators & The Heap Paradox
Avatar Story Found By: RyanCaldwell 1059 Days ago
News Source: http://www.searchenginejournal.com
Category: SEO
Once you know something is a quality indicator, don’t waste time asking whether it’s really worth the effort. Just get busy collecting heaps and heaps of quality indicators until there is no longer any question about whether your site is… Read more
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Can’t Get That Golden Link? Go After a Link Off the Golden Link
Avatar Story Found By: amabaie 1059 Days ago
News Source: http://www.seroundtable.com
Category: Link Building
This is a simple but solid linkbuilding strategy, which I have used in the past. Go for gold, yes. But don’t give up the silver when gold eludes you (just to carry the theme one step further). Read more
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How I Got a Link from CNN
Avatar Story Found By: casieg 1055 Days ago
News Source: http://www.seomoz.org
Category: Link Building
PR and link building are continuing to go hand-in-hand. Brief post on how a personal relationship can lead to a link. Read more
 Comment2 Comments  
Getting Links AND Content From Flickr
Avatar Story Found By: NickWilsdon 1059 Days ago
News Source: http://searchengineland.com
Category: SEO
According to Lisa Barone, you can get more than just links from social media. You can also get really great content. And one of the best places to find free content is on Flickr. Read more
 Comment21 Comments  
Adobe Launches SEO Technology Center for Flash
Avatar Story Found By: harold 1062 Days ago
News Source: http://blog.searchenginewatch.com
Category: SEM
Adobe’s bid to increase their technology’s popularity among SEOs. Read more
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Top Wordpress Resources to List Your Wordpress Blog & Build Links
Avatar Story Found By: annie7 1062 Days ago
News Source: http://www.searchenginejournal.com
Category: Link Building
An awesome post with a few great ideas where to list your Wordpress blog by Loren Baker. Read more
 Comment5 Comments  
20 Questions to Ask When Crafting PPC Ad Copy
Avatar Story Found By: dedmond29 1060 Days ago
News Source: http://www.komarketingassociates.com
Category: SEM
Questions and themes to consider when working with clients to craft PPC ad copy. Broken out by general ideas, B2B, and IT/Software specific suggestions Read more
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Do SEOs Really Need Direct Industry Experience To Be Effective?
Avatar Story Found By: dedmond29 1068 Days ago
News Source: http://searchengineland.com
Category: SEM
Pros and cons pertaining to the need for direct industry experience when working on SEO for a company and the strengths/weaknesses related to keyword research, content generation, link building, and technical recommendations, etc Read more
 Comment9 Comments  
PPC Calcuator: Find the ROI of B2B and B2C Campaigns
Avatar Story Found By: casieg 1070 Days ago
News Source: http://www.komarketingassociates.com
Category: PPC
KoMarketing created a PPC Calculator Gadget to do quick ROI calculations for both B2B and B2C campaigns. Read more
 Comment1 Comments  
Startup Mistakes: “Just launched my site, now I need SEO”
Avatar Story Found By: paisley 1112 Days ago
News Source: http://tonyadam.com
Category: SEO
Tony Adam recounts his experience with an all too common problem.. not thinking about SEO, BEFORE you launch the website. Read more
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5 Ways to Build and Expand Your Negative Keyword Lists Today
Avatar Story Found By: DaveDavis 1112 Days ago
News Source: http://www.ppchero.com
Category: PPC
Great article from John over at PPC Hero:

It’s no lie, a lot of PPC bloggers talk about how to build and expand your negative keyword lists. But I’ve been ruminating on negative keyword list expansion here lately, and you know what? It… Read more
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30 Old Ways to Gain New Links for 2009
Avatar Story Found By: onreact 1117 Days ago
News Source: http://www.komarketingassociates.com
Category: Link Building
Not that old if you ask me but good enough for 2009. Read more
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20 PPC Tips For 2009
Avatar Story Found By: dedmond29 1130 Days ago
News Source: http://www.komarketingassociates.com
Category: PPC
Joe Vivolo has put together 20 tips for beginners and intermediate marketers that should be employed in most Pay Per Click Marketing campaigns. Good ideas and things to consider. Read more
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