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arthuravila


This post covers Rand’s SMX Advanced "Give it Up" presentation in detail. It has some extremely juicy link research queries, local ranking tips, and buzz tracking information. Excellent, nay essential, stuff! Read more
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One of the main uses I see for FriendFeed is as a reputation monitoring and management tool.

Here are five ways to utilize the service for rep management and monitoring: Read more
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Rand pits Cuil against today’s leading search engines to determine which, overall, is the best. The results weren’t as predictable as he’d thought they would be. Read more
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While there is no end to the SEO advice that permeates the web marketing world, it can often be very difficult to sort out exactly how one should research and where one should turn to learn about SEO. Read more
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Some analogies perhaps oversimplify the SEO process, but are good for helping get the basic concepts across.

How do you describe SEO to people who are not deep into the field? Read more
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"I’m not bored with what I DO every day, actually, nor am I bored with the industry in general. I am simply bored with writing about it, because the online space is becoming incredibly cluttered with people who seem to know absolutely nothing about… Read more
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Ann Smarty writes, "More and more sites have fallen victim to hackers recently and some important steps should be taken to (1) secure your site and (2) monitor that your site hasn’t been hacked." Read more
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Traffic Marks helps you locate authority sites — sites that would make good places to acquire links. You supply a keyword and it grabs the Top 10 sites in Google for your keyword, and it crawls those sites’ first 100 +/- backlinks (I assume from… Read more
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The dragons were keen to invest in an online diamond website’s potential due to its high search rankings in Google. Read more
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Tamar Weinberg writes, "If you haven’t yet seen the Language Trainers Accent Game, it has won the “best viral marketing strategy of 2008″ (in my eyes). I was able to interview Dave, one of the brilliant minds behind the company and the game, and… Read more
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To ensure that search engines understand your website structure correctly you should control each page HTTP headers. Your server should handle all requests properly - by this you will both achieve better crawl rate and higher rankings. Read more
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Pierre has a great piece here about the people who are helping to build the street views you see in Google Maps, along with some funky pictures too! Read more
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Reputation Management is much like a beauty regime. Read more
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Ann Smarty writes, "A SEJ reader sent us the following SEO question, which which I decided to discuss with our readers: What is an orphan page and dead-end page? What’s the difference? How are they harmful for your site?" Read more
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While I’ve never been advocative of focusing on such an old and overused SEO technique as keyword density, keyword prominence is something you should always bear in mind. Read more
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Everyone on the SEMpdx Board is extremely excited that Danny Sullivan will be the keynote speaker for Searchfest 2009. Read more
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From Aaron Wall: "What is the difference between an unremarkable no value add thin ecommerce site, and a top ranked site? In some industries the difference is simply site age." Read more
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DoshDosh: Viral marketing is the process of using peer-to-peer communications in order to rapidly spread information about a brand or message. The term ‘viral’ stems from the concept of a ‘virus’, a self-perpetuating phenomenon which infects… Read more
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Part two of Reilly O’Donnell’s analysis of where to find SEO talent. Reilly acts on Rand Fishkin’s suggestion and compares the results of the February 2008 SEOmoz SEO survey with the data from the SEMPO members list. Read more
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Proof positive that there are indeed women among the most successful search marketers in the industry. Perhaps they’re just too busy working with a growing clientele to toot their own horns. Read more
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Essential reading if you want to optimise your Google Product Search feed. Google have released a new Google Product Search Performance Tool which shows a host of useful data about your impressions, clicks and feed items. Read more
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