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Pros and cons pertaining to the need for direct industry experience when working on SEO for a company and the strengths/weaknesses related to keyword research, content generation, link building, and technical recommendations, etc Read more
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KoMarketing created a PPC Calculator Gadget to do quick ROI calculations for both B2B and B2C campaigns. Read more
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Marty Weintraub’s recap of the SES Chicago session on common methods agencies and consultants price their SEM campaigns and what the potential advantages and pitfalls may be. Nice overview of the different strategies and pricing models. Read more
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While search marketers understand how your "personal brand" is affected by social media, what about the effect on relationships outside of the online marketing space? Some observations based on experience and thoughts/ideas related to communicating the… Read more
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:) 75 Suggestions, Best Practices & Resources for Digg from Sphinner/Digger Derek Edmond (CapeCodSEO). Simple, current, comprehensive, practical, accurate contribution to the plethora of Digg tutorials out there. Totally worth the read. (The 84,800,000… Read more
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Strong post here from Derek on link building, and well worth a read for those looking to gain a better understanding of evaluating link opportunities in the ever changing marketplace. Read more
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No one gives out a free pass to success in any market, including social media - but if you spend the time to learn, contribute and invest in the communities as well as network with people that share the same interests, you’re much more likely to… Read more
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Shimon Sandler describes what elements go into creating a PPC Search Strategy document that can be woven into your overarching digital marketing plan. Read more
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If you are writing for Diggers, Stumblers, or RSS Subscribers in my opinion there is nothing more important then applying the “Inverted Pyramid” to your writing. I’m not Darren Rose or Brian Clark but I have written a lot of blog posts, submitted… Read more
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Even with the competition for the summer season, Google still managed to have another amazing quarter. Great quotes from 10e20’s Chris Winfield in the article too... Read more
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Graywolf is Mad! And for good reason - quick read and well worth it!

"You don’t want the SEO equivalent of a check engine light. There’s reason site clinics are so popular at search engine conferences, people need to expert advice on… Read more
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There are many similarities that can be drawn from the competitive nature of professional sports and the world of search engine optimization, particularly for the most competitive keyword rankings and profitable online industries. Here are some thoughts… Read more
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Short tutorial on Feedflare basics and personalization. Read more
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