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This post uses data extracted from Google Analytics to prove the SEO long tail theory. Over double conversion rate from 1 phrase to 5 phrase query visits. Read more
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The reason you need to keep SEO front and center during this time is twofold: so that you do not lose your previous traffic, but also so that you can gain additional targeted search engine visitors when the new site goes live. Here are 6 SEO redesign… Read more
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Ken Lyons (from WordStream) dropped in to guest post on the Trail this week. He is highlighting their new tools and how it can be used to create a system to manage link text diversity. Pretty cool actually.... Give it a read! Read more
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Congratulations! You’re hired… It’s a huge step in your SEO career to be hired for an in-house SEO department. Now it’s time to plan your in-house SEO strategy carefully, so you can secure your position and give your company what they’re… Read more
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Alan puts down some good suggestions for things you want to think about doing SEO Audits Read more
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Richard Baxter of SEOgadget with a detailed (illustrated) writeup of a presentation he gave at last week's SES London 2010: when dealing with multi tiered sites (eg in the travel industry), how do you go about making sure internal link juice is… Read more
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An awesome step by step walkthrough from Rich Baxter showing how to use pivot tables to construct awesome pivot charts to visualise keyphrase research and ranking data.Excel ftw. Read more
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Best list I have seen to date! Read more
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From the page: In SEO there are a lot of little things we can tweak to help a site rank better. This includes improving a site’s URL structure by making it more SEO friendly. The problem is, if you do this incorrectly your rankings could drop… Read more
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The first step of your competitor research: know who (you are going) to compete with. This post will try to help. Read more
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SNIP - Recently we learned that most SEOs still consider that rankings are a performance indicator, just less of a value than in the past. Or at least according to a recent poll we held. This all begged the question, what ARE the metrics of measuring… Read more
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Great post on how and why to track rankings plus some good tips on which software bests suits your SEO needs. Read more
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Connecting great content with it’s target audience, promoting it on the correct channels, and causing an emotional response is not easy, but can yield excellent results when executed correctly. Let’s take a look at three kinds of viral linkbait… Read more
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Sometimes it makes sense to design link building campaigns around the most common link opportunities in a given market. This article provides a framework + worksheet for discovering your market's most abundant link opportunities. Read more
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This is solid advice for in house-seo teams to get 2010 off to a roaring start. Button down the hatches, get your house in order, measure ROI & get senior management buy in and committment.SEO is a corporate culture, rather than a business units… Read more
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Please join me in welcoming Sphinn's new Editor, Matt McGee. Matt is a familiar face to Sphinn, having already served as a Moderator and now moving up to manage the site overall. Read more
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We have all at some point been attacked by people on the internet, even within social media networks filled with our friends. When it happens, it hurts, but the secret to handling trolls is to simply walk away.  Often the term troll can be very… Read more
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Google will now personalize the search results of anyone who uses its search engine, regardless of whether they’ve opted-in to a previously existing personalization feature. Searchers will have the ability to opt-out completely, and there are various… Read more
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As a search marketer I have long been looking for an ideal link building model: where everyone’s happy, Google can ban you for selling or buying your link authority, quality wins over quantity and there’s no room for manipulation (note: as a… Read more
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The most obvious thing was the ability to real time spam Google’s results. A quick search for [Sphinn won't allow the word] showed the real time results at the very top of the SERP, right under the news results… Read more
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Terrific resource from Joost de Valk: "I make mistakes. You make mistakes. We all do. And some of these mistakes end up providing our readers with a 404 page. Chances are that page says "Error 404: file not found". How does that help your visitor?… Read more
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A practical approach reviewing (and comparing) tools that will help you to analyze SERPs. They all work as FireFox addons. Read more
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Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. Read more
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Pat shares how he went from losing his job to making over $200,000 in one year using the power of the internet. Not the usual content you'll find on Sphinn, but definitely inspiring. Read more
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Working with websites that targets several countries is always challenging, especially from an SEO point of view, people just don’t seem to get that doing SEO in different countries goes way beyond different languages. Lisa Myers adresses this topic… Read more
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