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cemper


Using CAPITALS in ads, putting any site you want in the new Adwords sitelinks, Using symbols in your ads, making ads beyond the limits and unclickable ads. Fantastic tips and tricks on PPC. A must read.Evert Veldhuijzen does a write up of his… Read more
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Today's SEO Q&A is a case study on one of our big clients from the real estate market. It is about the variation of anchor texts, natural anchor texts and the value of PageRank 0 links. It makes clear that PageRank 0 links could be more potent than… Read more
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There are still too many myths and misconceptions regarding PageRank and its sense for link building in 2009. Some companies and “experts” still behave like we were in 2004. Read more
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This article tells a tale of Amazon refusing a commission on a link distributed through social media such as Twitter and Facebook. Read more
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Shaun Anderson over at Hobo-Web.co.uk has just released an awesome new wordpress plugin. "Recent announcements with the way Google Pagerank flows via nofollow links at Google has bloggers all a flutter. I asked Marty if he could sit down and modify a… Read more
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These 7 golden rules of white hat link building are our recommendation for obtaining great and sustainable links. This is a new, slicker transcript of the A4U presentation I held end of April at the A4U Amsterdam. Read more
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I couldn’t find a decent comparison of Linkscape vs Majestic - pretty much the only two decent sets of back link data commercially available, so I wrote my own. Read more
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A SEO interview needn’t be a long list of technical questions (as I expect many people might have differing perspectives anyway) but rather a chance for you, as the interviewer, to understand their technical SEO skills, depth of knowledge and interest… Read more
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I thought it might be helpful for myself and possibly others to go through an old-school marketing framework and see how it can be used to make us thin about covering all the bases in developing an effective link-building strategy. Read more
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What does matter in link building these days? It comes down to 2 key elements: relevance and trust. To explain this, here are 7 golden rules of link building in 2009, based on an excellent presentation by Christoph Cemper. Read more
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The conferences A4Uexpo Europe 2009 and the AAC Amsterdam are over and what’s left are a TON of cool photos, videos and some of the best laughs we had in our lives!

Here’s a rundown of the frickin coolest quotes, pics and videos from… Read more
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Richard Baxter discusses link building by guest osting on well-scraped blogs. Could these scraper sites really pass any value and can the process of guest blogging on well scraped sites be levered to work in your favour? Read more
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According to research firm Nielsen Netratings Ask.com has become the second search engine in Germany in the 1st Quarter of 2009, and all this with arbitrage! With proof of buying huge amounts of keywords, ASK is artificially cranking up the number of… Read more
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Is Digg’s new business model selling links to companies like FreeCreditReport.com? Read more
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Matt Cutts said this post is a must read for every SEO. Read more
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Despite all of the hype, Twitter is still in its infancy and it’ll be years, maybe even a decade, before it develops the technology to accurately display search results and put a dent in Google’s market share. But regardless of all that, the point I… Read more
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Probably the most damning evidence yet that Twitter has burst into the mainstream. Times Online has published their list of the 50 most popular celebrities who have jumped onto the bandwagon. Stephen Fry (@stephenfry) tops the list but you can now… Read more
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Early yesterday a friend of ours over at a domain asset organization started a thread on webmasterworld about a strange new occurance within the search engines. As he typed in several broad terms he found that the majority of new rankings for these… Read more
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Well what can I say? How valid are nofollowed anchor text properties? I have ranked a site in a similar way for a test, but cant share it, Dixon very conviniently runs a similar test with good results.

Good SEO is also about experimentation. Read more
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In the past Google would remove results when a DMCA claim was filed, now they are deleting actual posts from Bloggers Accounts ...

Andrew Pederson, a spokesperson for the Mountain View–based company, explained via e-mail, “When we are… Read more
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Great article on the effect of using social media sites like Digg, Reddit, Stumbleupon, and Delicious to increase your search engine rankings. Case study with Google analytics metrics provided. Read more
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Recently there seems to be a big shift in focus in the SEO industry regarding the importance of conversions over search engine rankings ... If our rankings didn’t turn into conversions for our clients ... We didn’t complete our goals ... We… Read more
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Brent Csutoras presents an interview between Eric Enge and Matt Cutts which gives insights into how Google might view a Social Media Consultant. Does Google Approve? Read more
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Everyone knows that IM Charity throws some of the best parties at search marketing conferences, but what exactly will make this year’s IM Charity Party at SMX West stand out? Read more
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