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chiefmartec


The Chief Language Officer Parable
Avatar Story Found By: chiefmartec 525 Days ago
News Source: http://www.chiefmartec.com
Category: Sphinn Zone
Should IT be in charge of all technology used by the marketing department? Consider this metaphorical tale... Read more
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4 Principles Of Conversion Content Marketing
Avatar Story Found By: bmassey 548 Days ago
News Source: http://searchengineland.com
Category: Other Internet Marketing
Scott Brinker builds the bridge between landing page optimization and content marketing by defining "conversion content marketing." This is good marketing. Read more
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15 sessions on marketing and the semantic web
Avatar Story Found By: chiefmartec 654 Days ago
News Source: http://www.chiefmartec.com
Category: SEO
In-depth sessions on Google RichSnippets, RDF, GoodRelations -- everything at the intersection of SEO and the semantic web you'd love to know -- at this year's Semantic Technology Conference. Read more
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Rise of the Marketing Technologist
Avatar Story Found By: chiefmartec 664 Days ago
News Source: http://www.chiefmartec.com
Category: SEM
Marketing must control its technological destiny. Slide show and essay advocating for a marketing CTO and a growing technology culture within the marketing department. Read more
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Don't know where to start with CRO? Look for the bright spots
Avatar Story Found By: robertbrady 670 Days ago
News Source: http://www.ioninteractive.com
Category: Usability
Conversion rate optimization promises huge potential for your website, but often the project seems so large that you don’t know where to start. Your site has 5 different conversion types, 8 different forms, IT never does anything on time, your graphic… Read more
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8 Tips for Optimizing Landing Pages for SEO Conversions
Avatar Story Found By: MeganLeap 688 Days ago
News Source: http://www.ioninteractive.com
Category: SEO

Here are 8 great tips on how to optimize your landing pages for SEO driven conversions.

Read more
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3 Best Practices of Conversion Rate Optimization
Avatar Story Found By: MeganLeap 690 Days ago
News Source: http://www.searchenginejournal.com
Category: PPC
Conversion rate optimization is “everywhere” these days, from Twitter, to publications, to conferences and beyond.  But while it’s gaining steam in the industry, it’s still a relatively new initiative for many marketers. This post answers "what… Read more
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10 Types of Landing Page Goals for PPC Campaigns
Avatar Story Found By: annie7 726 Days ago
News Source: http://www.searchenginejournal.com
Category: SEM
To take your PPC campaigns to the next level in 2010, you must go beyond measuring traditional conversions (lead, transaction) and start measuring (and achieving!) new goals – from social media engagement, to RSS subscribers, to inbounds Read more
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How finance hobbles marketing innovation
Avatar Story Found By: chiefmartec 829 Days ago
News Source: http://www.chiefmartec.com
Category: SEM
Seth Godin calls it real risk vs. apparent risk. Clay Christensen calls it the innovator's dilemma. I call it a real problem in marketing today -- and here's how to fix it. Read more
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Study reveals issues with search ads -- trust and usefulness
Avatar Story Found By: chiefmartec 833 Days ago
News Source: http://www.chiefmartec.com
Category: PPC
A survey on search advertising sentiments makes it clear: marketers MUST address trust and usefulness. Read more
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What if advertising were dead? Really?
Avatar Story Found By: chiefmartec 844 Days ago
News Source: http://www.chiefmartec.com
Category: Social Media
Imagine: social media marketing successfully supersedes advertising, and in the process Google, YouTube, Facebook, etc. shut down. A real paradox, or an illusory one? Read more
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Social media marketing stole my woman and ravaged my cattle
Avatar Story Found By: chiefmartec 854 Days ago
News Source: http://www.chiefmartec.com
Category: Social Media
Don't ride the Hyperbole Train! Social media marketing is great for many things, but "other" marketing isn't about to die. The sweet spot is finding synergy between the two. Read more
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Branding is dead! Long live branding!
Avatar Story Found By: chiefmartec 929 Days ago
News Source: http://www.chiefmartec.com
Category: Social Media
Is branding really at odds with the new era of social media, or should the true meaning of branding be recognized as a broader mission that transcends logos and color palettes. Read more
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Landing pages as atomic marketing
Avatar Story Found By: chiefmartec 929 Days ago
News Source: http://www.chiefmartec.com
Category: PPC
Atomic marketing is about how simple components -- search engine ads, Twitter messages, emails, landing pages -- can, in quantity, collectively grow into major marketing programs. Read more
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8 Dimensions Of Excellent Landing Pages
Avatar Story Found By: MeganLeap 940 Days ago
News Source: http://searchengineland.com
Category: SEM
Are your landing pages feeling tired? Is your conversion rate stagnant? Not quite sure what to try next? Here’s a quick exercise, the Landing Page Wonder Wheel—as in, “I wonder how to improve my landing pages?”—that can give you fresh… Read more
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Madison Avenue + Wall Street = Computational Marketing
Avatar Story Found By: chiefmartec 986 Days ago
News Source: http://www.chiefmartec.com
Category: Analytics
As advertising agencies start to develop data practices -- leveraging some of the techniques of computational finance to the real-time digital marketing playing field -- there are new opportunities and dangers. Read more
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Top 10 post-click marketing tips from Search Insider Summit
Avatar Story Found By: MeganLeap 1007 Days ago
News Source: http://www.ioninteractive.com
Category: SEM
Here are the top 10 post-click marketing tips that came from the Post-Click Marketing Session at the Search Insider Summit. Read more
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Marketing automation and Jurassic Park
Avatar Story Found By: chiefmartec 1016 Days ago
News Source: http://www.chiefmartec.com
Category: SEM
The great irony of marketing automation is that it is often pitched as a way to simplify the exploding marketing universe, when in fact, it actually introduces a whole new layer of complexity itself. Chaos theory, anyone? Read more
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10 Principles of Post-Click Marketing
Avatar Story Found By: MeganLeap 1053 Days ago
News Source: http://www.ioninteractive.com
Category: SEM
Here are 10 principles of post-click marketing. Read more
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4 Kinds of Landing Page Tests
Avatar Story Found By: MeganLeap 1055 Days ago
News Source: http://www.ioninteractive.com
Category: SEM
Testing is good. But what should you test? Here are 4 kinds of landing page tests: the what, why, how, and who of post-click marketing experiments. Read more
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Countdown: 31 Ways to Improve Your Landing Pages in 2009
Avatar Story Found By: MeganLeap 1165 Days ago
News Source: http://www.ioninteractive.com
Category: SEM
Are you still sending paid clicks to your home page or deep links? Are you creating landing pages ad hoc? Are you sending your visitors to one-size-fits-all, flat landing pages? There’s just 31 days left before 2009, and there’s no better time focus… Read more
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Landing Pages, Ants and Bananas
Avatar Story Found By: MeganLeap 1116 Days ago
News Source: http://www.ioninteractive.com
Category: SEM
Your online marketing budget may be shrinking. That doesn’t mean your results should be shrinking along with them. Inject post-click principles into your landing pages and get more from less. Read more
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The clicks you control vs. the clicks you don’t control
Avatar Story Found By: MeganLeap 1115 Days ago
News Source: http://www.ioninteractive.com
Category: SEM
Not all clicks are the same. There are those clicks you can control, and those you can’t really control. Here’s a visual breakdown. Read more
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Performance-based marketing is creative, damn it!
Avatar Story Found By: MeganLeap 1111 Days ago
News Source: http://www.ioninteractive.com
Category: SEM
I read with interest that the IAB readies to combat online’s ‘creative shabbiness’. Awesome! I love it. I especially loved seeing Rothenberg, of the IAB, say, "Not enough attention is being paid to great creative and the long-term impact on a… Read more
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3 layers of B2B landing pages
Avatar Story Found By: MeganLeap 1069 Days ago
News Source: http://www.ioninteractive.com
Category: SEM
There are 3 dimensions of B2B landing pages that should be considered & recognized. Here they are. Read more
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