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Matt McGee writes... Reps from comScore, Nielsen Online, and Hitwise spoke last week in a “SearchScape” session at SMX West, and while they all shared some interesting numbers, it was Bill Tancer of Hitwise who really opened my eyes with data about… Read more
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Over a 6 week period 50+ pages were monitored after they were optimised and their behaviors recorded to show a trend of ranking changes in Google Read more
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Lee - Social media and search marketing: Are they two peas in a pod, complimentary or two very distinct channels?

I think the answer is all of the above, depending on the situation. The growth in attention to social media as a marketing,… Read more
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Danny Sullivan: Previously, I wrote about the importance of in-house teams utilizing all relevant search marketing tactics for maximum ROI (see "Total Search Marketing," Part 1 and Part 2). This month, I’ll cover the importance of using offline… Read more
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intersting tidbits... Read more
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Not only do you have to write extremely compelling and informative content that makes visitors want to read every word and ultimately buy a service or product (which is hard enough alone), but you have to structure your writing in such a way that top… Read more
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| Collective Thoughts | Today, we’re going to have a little fun with it. We’re going to take the web 1.0 metric of time on site and go a little more touchy feely with it for a web 2.0 world. Trust me, this will be fun. Here is a list of my top 10… Read more
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QuadsZilla joins the fray over white hat/black hat and SMX Advanced. Read more
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John Carcutt - "Real SEOs used to go to forums all the time. As a matter of fact, I bet most Real SEOs learned the craft on those very forums. Now, Real SEOs post all of that hard earned knowledge on their own sites or friends blogs. Why give away the… Read more
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Paul J. Bruemmer writes, "All complex systems can be broken down into manageable components or modules. SEO is no different; whether you have 17,000 domains or 10,000,000 products SKUs, the system for managing this load is always the same." Read more
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When it comes to in-house SEO, it’s important to get the program working right to achieve the best possible results. Attaining in-house SEO functionality is a complex process that takes time; not only that, progress is dynamic and planar rather… Read more
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Becoming an authority site is a lofty goal, but with the right amount of dedication and expertise, you can achieve it. Building authority means staying on top of news, networking and proving that you know your stuff better than anyone else in your… Read more
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In large organizations, it takes the effort of several internal groups to accomplish top level business goals. When natural search optimization for Web sites, commonly called SEO, is moved in house, it generally is the task of a combination effort from… Read more
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Paul J. Bruemmer writes, "While linking is a critical component of your in-house SEO tactical plan, it is also important to be careful in selecting the sites you link to. If you link to a site that’s totally unrelated to your own, search engines… Read more
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Search Engine Land - Many search agencies say they’re committed to SEM best practices. But establishing standards will take more than lip service. Real people will have to stick their neck out to get this done. It will take leadership by… Read more
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The reputation of some SEO gurus has tanked. Oh, no! Read more
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For advertisers, fans are left with brief memories of ads humorous and perhaps intriguing. So what happens when fans take those memories to their favorite search engine? Read more
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Last year, I asked a bunch of the link development pros to sit down and do an interview on the topic of developing links in regards to seo. What I ended up with as a result was a six thousand plus word tutorial on developing backlinks. Read more
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By engaging in knowledge-transfer, an interactive agency specializing in search articulates the need for its clients to embrace SEO as an ongoing discipline within their marketing department. Clients who adopt a knowledge-transfer mindset will profit… Read more
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Picking members of your search marketing team is like picking the right keywords. There are pitfalls and setbacks, but with the right knowledge and a good methodology you can be successful. Frank Watson, aka AussieWebmaster, has trained his fair share… Read more
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