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codejutsu


Online marketing is a strange world to the outsider, filled with jargon, buzzwords and rapidly developing language. One phrase in particular which seems to confuse many of my clients is social media marketing. I often get asked: “Do you mean, erm,… Read more
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Viral marketing. The term just sounds sinister, doesn’t it? Like its name implies, it’s a way of spreading your message like a virus from person to person. How do you do it? By creating content that begs to be shared with others. Sometimes, it’s a… Read more
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Rand recently asked if URL shorteners passed link juice - after testing it for about a month, it’s safe to say that TinyURL doesn’t. But, why not? Read more
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Google’s GMail crash earlier this week was more popular on Twitter than the Obama speech later that day. It took a reputation management blunder to get Google Twittering. Now, is Google caving into Twitter? Is Twitter bigger than Google? Read more
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Today, Google, Yahoo and Microsoft (links are to their separate announcements) have united to offer a way to reduce duplicate content clutter and make things easier for everyone. Read more
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Choose your favorite 10 Twitter for business tools and resources from these 40. Read more
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Everyone knows how important good graphic design is, but do you know just how much it can affect your website’s conversion rate? Read more
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As someone who has spent thousands of dollars at PRWeb, Sugarrae is well positioned to give an in-depth summary of their service. If you’re considering using press releases as a tactic then this is a must read post. Hopefully someone can do the… Read more
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This is an excellent summary of how to track your universal search.
From the post:
I wanted to know how many people were actually clicking the blended results you see in Universal Search. Google Analytics measures these clicks as Google… Read more
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You’ve seen and heard the [social media] success stories, but you’ve been floundering with no traction for the last 6 months. Before you re appropriate that budget, take a look at what you’re doing wrong - or better yet, know the common problems… Read more
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This is a great example of how brands can combine their offline and online marketing to create a popular brand and have a direct influence towards increasing online traffic and sales Read more
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Michael Gray: One of the common themes I see recurring in blog/websites articles are “How to use your blog to drive traffic”, “how to use twitter to engage your community”, and “how to use stumbeupon to bring you new RSS subscribers”. In… Read more
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It’s delightful that our favorite social media marketers are also the most giving. In the daily SEM social content stream, we’re all each others’ playground friends, mentors, students, scientists, satirists, freaks and thought leaders. Read more
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We talk a lot about building user-friendly web sites and SEO-friendly web sites, and both of those are things we should be talking about because they’re vital to long-term online marketing success. But we don’t talk as much about building a… Read more
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Andy Beal writes, "I have a confession to make. I’ve been holding out on you. As someone that preaches being Radically Transparent, I’ve not been very forthcoming with the list of WordPress plugins we use on Marketing Pilgrim. By keeping them a big… Read more
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Over a 6 week period 50+ pages were monitored after they were optimised and their behaviors recorded to show a trend of ranking changes in Google Read more
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Andrew Shotland explains when the appropriate use of the noindex and nofollow is and what the difference is between the two. Read more
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One of the tools of the SEO trade has apparently been axed by Flickr. It seems like every SEO conference I have attended since Flickr went live included recommendations that Flickr photo submissions be treated much like HTML pages. The title of the… Read more
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"As a WordPress enthusiast, guru, and lover, I use plugins every single day and am constantly researching new plugins — even creating plugins." Read more
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Dan Zarella writes "Here’s the slides from my pubcon presentation. I’m not sure how easy they’ll be to read without the accompanying talking, and you may need to use full screen to see the detail in the graphics. I apologize in advance." Read more
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JavaScript Lightbox Popups can be a bit tricky sometimes in SEO. Good tips on how to implement it properly to avoid SEO issues. Read more
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In this 1500+ worder, easily, Peter intelligently argues *against* SMM, highlighting exactly why and how it doesn’t work.

In stating that side so clear he forces you to either provide counter balance (start a discussion) or validate… Read more
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Those days are quite rare though, and most people seem to have a hard time gaining even a small number of new RSS subscribers consistently. Is there anything you can do about it? Any way to efficiently attract more RSS subscribers? Sure there is. Many… Read more
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"I’m sure you know exactly what the Google Webmaster Guidelines say about spam. If you’re just playing at this SEO thing, here’s the quick version: don’t trick the search engines with hidden text, hidden links, keyword stuffing, duplicate… Read more
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Brian Carter writes "If you already tweet a lot, you can turn that into a huge advantage on Facebook.

How?

Install the Twitter App for Facebook.

Everytime you tweet, it changes your Facebook status.

So… Read more
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