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The Business of Search: Local Search: A Winner-Take-All Market?
Avatar Story Found By: timtevlin 769 Days ago
News Source: http://www.traffick.com
Category: Searching
Simply stated but strong insight by search expert Andrew Goodman on the present and future impact of user generated reviews on local businesses -- number and quality of user reviews impacts on where or 'how high' a business will appear in Google and… Read more
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Traffick Infinite Regression Awards 2009
Avatar Story Found By: traffick 775 Days ago
News Source: http://www.traffick.com
Category: Social Media
I posted this post about digital narcissism. I hope you like it. I know I do. Read more
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Badly-Managed AdWords Accounts -- Worse for You Than for Google
Avatar Story Found By: DaveDavis 853 Days ago
News Source: http://www.traffick.com
Category: SEM
With a few high-profile exceptions, water always flows downhill. If you want to calculate which way a river flows, all you need to calculate is which end is on the high ground, and which on the low ground, and there's your answer. Read more
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Google, Zappos, and the "New PR" - Communications Savvy Must Be Distributed Across Your Company
Avatar Story Found By: corypk 909 Days ago
News Source: http://www.traffick.com
Category: Social Media
Inpsired by Google employees and how "on-message" and yet autonomous they tend to be, Andrew Goodman explains why all organizations must adopt a similar communications culture if they want their company to be nimble and authentic -- essential… Read more
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A Hitwise Report Does Not a Financial Report Make
Avatar Story Found By: traffick 1001 Days ago
News Source: http://www.traffick.com
Category: SEM
Traffick: Not only may the Hitwise numbers be off or misleading, but Google has deliberately driven down clicks in its quality initiatives -- so news reports that take the decline in paid clicks at face value are themselves misleading. Eye-opening data… Read more
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Traffick: Is Guy Kawasaki Singlehandedly Ruining Twitter? (Part 2)
Avatar Story Found By: corypk 999 Days ago
News Source: http://www.traffick.com
Category: Social Media
Andrew Goodman follows up with part two of his response to Guy Kawasaki’s keynote address at Search Engine Strategies New York about using "Twitter As A Tool For Social Media." Kawasaki’s address resulted in a firestorm within the social media… Read more
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Important Questions You Should Ask About Where Search Is Headed
Avatar Story Found By: MattSiltala 1000 Days ago
News Source: http://searchengineland.com
Category: SEM
This way of thinking ahead is going to keep you in the game and relevant when it comes to search and the search industry. Read more
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Offline Conversions: How To Get SEM Credit!
Avatar Story Found By: corypk 1084 Days ago
News Source: http://searchengineland.com
Category: SEM
Keeping tabs on conversions in a strictly online environment is pretty straightforward. The waters get muddy when companies want to understand how online search affects offline conversions. This article highlights some metrics and provides tips for… Read more
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Wall Street Meltdown: 11 Ways It Affects Digital Marketers
Avatar Story Found By: Winooski 1238 Days ago
News Source: http://searchengineland.com
Category: SEM
Unsure how the current financial crisis will affect the search engine marketing industry, especially PPC and banner advertising? Andrew Goodman offers sober(ing) analysis and "a few wild guesses". Marvelous insight from the guy who wrote the book on… Read more
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Traffick: Infinite Regression Awards 2008: Search Engine Enlightenment
Avatar Story Found By: traffick 1263 Days ago
News Source: http://www.traffick.com
Category: SEM
As silly season draws to a close, Traffick weighs in with its sixth annual Infinite Regression Awards -- an ode to circularity at its finest. This time by newcomer Matt Larkin.

We would have included the Best/Worst Sphinn About Sphinn as a… Read more
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"Candy Ass Social Media Goody 2 Shoes"?
Avatar Story Found By: NickWilsdon 1297 Days ago
News Source: http://www.traffick.com
Category: Sphinn Zone
Thoughtful and well written response to the last few days in the SEM industry by Andrew Goodman. Beyond the events, he addresses the ethics of Marty’s technique and argues that this courageous "candy ass" may end up walking away with the clients. Read more
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Google’s Keyword Tool With Volume Numbers: Useful or Ho-Hum?
Avatar Story Found By: corypk 1300 Days ago
News Source: http://www.traffick.com
Category: PPC
Andrew Goodman of Traffick.com reviews Google’s updated keyword research tool and finds much to like. Perhaps most pertinently, Andrew reminds us that the tool was created not to facilitate keyword research for SEO purposes but to help AdWords… Read more
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Getting Multivariate Landing Page Testing Straight!
Avatar Story Found By: traffick 1307 Days ago
News Source: http://searchengineland.com
Category: PPC
Mona Elesseily gives a sense not only of the testing tactics for multivariate landing page testing, but pointers on setting objectives and assessing overall navigational feel and messaging quality in the planning process prior to testing. Read more
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Traffick: How Yahoo Could Avoid Microsoft - Part 1: Search Engine Enlightenment | Grab the feed: traffick.com/atom.xml
Avatar Story Found By: Mona 1416 Days ago
News Source: http://www.traffick.com
Category: SEM
There may be a different deal in store for Yahoo!. An interesting scenario for how Yahoo could find its feet in such a way that would satisfy shareholders and that they should do a different deal, and not the Microsoft one. Read more
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Traffick: Search Technology Assumes There’s Something to Search: Search Engine Enlightenment
Avatar Story Found By: Mona 1305 Days ago
News Source: http://www.traffick.com
Category: SEO
Search experts at Google are trying to educate webmasters about the changing nature of search technology. The problem is, thinks Andrew Goodman, most misunderstandings about search stem from business owners who are told "ranking well" is a technical… Read more
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Keyword Intent: Tidy Campaigns Avoid the ’Dump and Chase’
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Moderator Story Found By: DavidWallace 1434 Days ago
News Source: http://searchengineland.com
Category: SEM
Andrew Goodman writes: "Another bundle of advertising flyers just landed on my front porch, only to go straight into the recycle bin. Although I merely dream of the distant day when such lazy and wasteful advertising methods will be punishable by death… Read more
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SuperPages Adds Video Ads
Avatar Story Found By: traffick 1664 Days ago
News Source: http://www.traffick.com
Category: Vertical Search
Verizon Superpages offers interesting upgrade to business listings - that includes a video production team visiting a business on-site. Read more
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