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Are whitehat SEO's nothing more than snake-oil salesmen?  Is practicing whitehat SEO little more than wishful thinking?  Kris Roadruck from Click2Rank thinks so and outlines why practicing whitehat tactics hardly ever gets anyone to the front page of… Read more
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Marshall Kirkpatrick compares Blekko to Google CSE and explains how to use custom search to quickly gather relevant information on any topic. A good read with lots of tips and partly funny background information. Read more
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Playing Hangman on Twitter
Cyber vigilantism, are you familiar with the term?  Paul Carr takes a look at the potentially life-changing trend of reporting/pushing sensational information on Twitter and Facebook. Read more
Susan Esparza asks: Should you rent or buy your SEO inhouse solutions? Obviously the answer is going to depend on your business, your market and your life. But one thing is for sure, you need an online presence and that means investing in SEO. Read more
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Frank Eliason on the Social Business and Customer Service
In this video, Brian Solis interviews Frank Eliason about his experiences at Comcast and creating their social media customer service strategies, as well as how all companies should approach social media. Read more
A firestorm erupted on the Mayo Clinic Facebook Fan Page when allegations against one of their doctors got ugly.  Here's a look at what happened and what the Mayo Clinic did to bring the situation under control.  Read more
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Article suggesting 3 key PPC strategies for taking advantage of less relevant keywords. Firstly, the separation of keywords into campaigns depending on their level of qualification. Secondly, the qualification of ads to reduce wasted clicks. And… Read more
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A study by Conductor compares 880,000 visits from 10 high traffic sites by search term length over two weeks and shows virtually no change in search traffic distribution. Read more
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Black Friday is *the* biggest shopping day of the year, why not use Facebook to push it?  A look at how Lowe's is leveraging Facebook ads to push Black Friday sales.   Read more
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Before Tuesday's midterm elections, there were 95 House and Senate candidates who pledged support for Net neutrality, a bill that would force Internet providers to not charge users more for certain kinds of Web content. All of them lost -- and that… Read more
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Inspired by a tweet from @Avinash, this is a very simple infographic that explains exactly what SEO is all about. Read more
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We all know that tracking and analyzing our traffic is critical. And we sure know the major metrics to watch. But what's even more important is how they change over time. Here's an easy way to create custom Google Analytics reports that let you do just… Read more
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Lauren Weinstein writes: "It's time to end the TLD madness. It will take both time and some heavy lifting. But there are alternative methodologies -- more efficient, extensible, and far more economical, much better suited to the Internet of the 21st… Read more
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Does Google engineer changes to occur right before the holidays to drive up ad revenue?Michael Gray doesn't think so, "Google makes its decisions based on what it thinks is best for users … not publishers" . Read more
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From The Guardian: "An advertising agency has monopolised, disorganised, and commercialised the largest library in human history. Without a fundamental rethinking of the way knowledge is organised in the digital era, Google's information coup d'état… Read more
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PayPal released a new iPhone app that allows users to find businesses near by that accept PayPal, the feature encourages merchants to post deals and promotions as incentive for customers to visit their businesses Read more
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Who would you expect to win a "most influential person online" contest? A Googler? Seth Godin? Ashton Kutcher? 30,000 names were submitted to Fast Company and the results are now in... Read more
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Blekko, the slashtag search engine launched by Rich Skrenta, went live today.  Danny Sullivan outlines why it's different and how to use it.  Read more
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Glam Media Set to Overtake AOL: Verticals vs Portals
How has Glam Media with 54 million uniques one year ago managed to get to within sniffing distance of becoming one of the top 5 Web properties in the U.S.?  Here's how. Read more
Brian Solis reviews Twitter's new styleguide and recommends all brands do the same "to officially define its voice and persona". Read more
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Lars Rasmussen Quits Google, Joins Facebook
Lars Ramussen creator of Google Maps and Googe Wave,  talks about why he left the "super super smart people" at Google to join Facebook. Read more
Bye-bye Google, hello Facebook, seems another high profile Googler has jumped ship.  Danny Sullivan writes: " Another sign that Google’s slipping or an an inevitable part of a company becoming older?" Good outline of who's coming and going and why. Read more
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A nice write from Ross Dunn at Step Forth on the importance of getting your Google Places up to date sooner rather than later. Read more
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Mike Moran writes: "I have recently gotten that question from a lawyer who wonders if he should do his own SEO, which reminds me of the old joke that a lawyers who represents himself has a fool for a client. But is it a bad idea to do your SEO in-house?" Read more
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I am not applying for a new job as a CEO or Marketing Director, but if I did that would be my headline and I would run the brand I’d work for based on the insights that follow. Read more
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