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eKstreme


My current article for Search Engine Journal.  Would love to hear what everyone thinks! Read more
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Debra Mastaler wrote a great piece on some techniques that can be leveraged to generate one-way links on an ongoing basis without resorting to the typical "link begging" routine.Really worth a read, even for Fortune 1000 types (it can be leveraged at… Read more
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This is an exact question I am asked a lot by people, so I felt it was worth a Sphinn. Read more
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Having a bit of fun at the Mozzer's expense. Read more
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Link building expert Debra Mastaler shares her thoughts on paid links, link bait and social media's impact on the link building landscape. Read more
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Search engines have changed the way we find information, conduct research, shop for products and presents, entertain ourselves and connect with others. Behind almost every online destination, social network, cell phone and online newspaper is a search… Read more
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Very well said, loved the examples of directories she gave and the points to look for to qualify a directory as "good."  She also makes a very good point at the end explaining "directory submission tactics as a business model." Read more
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Twitter is tracking all outbound link clicks with a 302 redirect. If there is a way to measure social media influence, Twitter is building it. Read more
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I’ve [Julie Joyce] noticed something interesting on Twitter: the #followfriday craze has spawned loads of users saying “that’s great, but tell me WHY I should follow this person.” Read more
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a step by step tutorial for dummies & everyone else on how to do Geo IP delivery. Read more
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Debra Mastaler writes... If you’ve been doing business online for any length of time chances are you have a database of opt-in email addresses from customers, vendors, newsletter signups etc. Here’s a way to use those email addresses to increase… Read more
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From Vanessa Fox:
"Web applications need more than technology to thrive. They also need customers. And more often than not these days, those customers are acquired through search. But how well can this new world of the web that Google is ushering… Read more
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Pierre asks how do your customers wear their "colors", after discussing the recent purchase of Angel by Blackboard. Your customer interactions (both online and offline) speak volumes in the online world. Read more
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Dr. Pete: "Is that poker hand you’re holding really as good as you think it is? Wolfram Alpha will spit back a handy sample poker hand (if you’re a total newbie), plus your probabilities on a 5-card or 7-card hand" Read more
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Creating Google Analytics Campaign Tracking URLs is often a hassle.

This tool makes it easy to create Google Analytics Campaign URLs, export campaign URLs to Excel to build your campaign further, shorten the campaign URL and share it on… Read more
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A Google Web Search Help thread reports that iGoogle is starting to get hit with lots of Google Gadget Porn. Via the thread, several Google Gadgets were found showing pornography including frontal nudity and link to pornographic sites. Read more
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Now, Google is obviously well within their rights to set whatever kind of guidelines they want, it’d just be nice if they bothered to adhere to them as well. Read more
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Leslie Gilmour from Cube Online has written a great SEO guide aimed at Irish business owners. It covers all aspects of SEO and online business in a detailed but easy to read format. If you’re an Irish business engaged in SEO, this is a must read! Read more
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Google announces changes to refferal URL. Google analytics unaffected - one hopes they have consulted with other analytics vendors Read more
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Loren Baker reports Microsoft and Yahoo are talking again and may be working on some sort of advertising partnership or taking babysteps to an inevitable acquisition of Yahoo by Microsoft. Good overview by Loren on their history and what could happen if… Read more
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Li Evans talks through the five key points of making sure how corporate social media marketing efforts don’t fail. Read more
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Mat Siltala on Creating that band which Google and people, REAL PEOPLE, love. Read more
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Patrick Altoft reports that the 3-digit set of random numbers is no longer required for Google News as long as you are generating a news sitemap for them. Read more
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Many companies and start-ups prefer to pay for SEO on a performance basis. You can’t blam,e them for that, but is it practical? Read more
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Donna writes about how Google gets itself in trouble with paid links. People won’t forget this one for a while! Read more
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