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earlpearl


Awesome study of analyzing mobile traffic in Google Analytics. Excellent resource that a small business owner making the transition from yellow pages advertising could use to put mobile search in perspective Read more
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Google seems to have "misplaced" Rogers, MN. Thus no business or service in the town of Rogers can be found. Not the baker, the butcher, not the candlestick maker and certainly not the doctor. To say nothing of lost income there is a public safety… Read more
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The following is a listing of experts you must follow if you’re interested in local search. It contains a few of the usual targets, and also a small number of individuals who just truly have a capacity or gift for locating and commenting concerning… Read more
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What it was about the release of moz's Open Site Explorer tool that renewed interest about their honesty and intentions. Read more
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Good article regarding Geo-Location factors that should be considered for reaching a wider target market than at the town or city level... Read more
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Matt Siltala lays out the key reasons why business owners need to get on board with the Yelp bandwagon in 2010 once and for all... Read more
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Having a bit of fun at the Mozzer's expense. Read more
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Google has recently added a “Report A Problem” Link for reporting business Listing spam & errors from within Maps. The link is available via the business listing info bubble where once you select “Edit” you are presented with a “Report A… Read more
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Ann Smarty with another essential list on Search Engine Journal for Local Search. Read more
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Donna Fontenot (aka @DazzlinDonna) explains how you can get an idea of the scoring Google applies to your pages by analyzing their crawl frequency, introducing "CacheRank". She even recommends nice tools to get the job done, if you can't be bothered… Read more
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Please join me in welcoming Sphinn's new Editor, Matt McGee. Matt is a familiar face to Sphinn, having already served as a Moderator and now moving up to manage the site overall. Read more
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The first thing to do when analyzing how usable a site is should be to make sure people are able to easily find their way around no matter which page they first landed on. When it comes to huge websites, breadcrumbs can be a great way to help users… Read more
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Tom Critchlow digs into the local Google rankings for "Hotels in Seattle" and shares the data he found via a downloadable Excel spreadsheet or Google Docs file. It compares the number of citations, reviews, star ratings, etc., for the top 20… Read more
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Shagun Vatsa interviews David Mihm, Local Search Expert extraordinaire on recent developments in local SEO, the changing face of IYP advertising, and business in general. Read more
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Always looking for more links?  I bet you haven't considered using live chat to build links.  Debra Mastaler again outlines a creative, real-world example for suggesting links. Read more
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Ok before you roll your eyes and come after me for using the word "boobs in the title", read the article and hear me out. Google map spam is rampant and this article bring a good point to the table Read more
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An interesting look at the goings on of Jane Copland's life in London, post SEOmoz. :) Read more
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This is an outstanding rundown (I love original research!) of the Internet Yellow Pages (IYP) rankings, including the top 6 that you should make sure your business is included in. Read more
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How local companies can implement simple social strategies to boost their brand recognition and overall exposure in the Engines. Read more
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I thought it was kind of strange that the NYT did not link to a spammer's website in an article about fake reviews but they did link to the site where the spammer wrote the fake reviews. Read more
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Google is hitting the streets of San Francisco next week — with at least one high-powered supporter in tow — to talk to small/local businesses about Google products and services. The event is called “Favorite Places,” and Google will have San… Read more
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Hanan Lifshitz of Palore outlines a fantastic case study of a New Orleans chiropractor who has dominated the local search results with the help of some good old-fashioned Local SEO from Will Scott. Read more
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Miriam Ellis looks inside the Google Groups Forum for Maps and business owners and finds that Google is leaving the owners in the dark and problems and misinformation in Google Maps unanswered and unresolved.

The volume of frustrated… Read more
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From the page, Frank Watson says: Seems Google has gone crazy integrating its map application into the search results these days. At first it required a town reference to be included in the search words to invoke a mapped response, but now it seems any… Read more
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New Orleans’ own Naked Pizza (@NAKEDpizza) is changing the minds of experts and engaging its local community - using Twitter - in a profitable way. Naked Pizza is effectively using Twitter for communications, customer service and most importantly, new… Read more
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