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elanperach


Did you know… about 60% of Twitterers drop out within their first month, and I see why. It’s really confusing … followers, following, Retweets, DM’s, microblogging… Read more
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Spy tools don’t really show you your competitor’s keywords! Keyword spy and other spy tools blatantly make this false claim. Read more
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Visits to Gmail surpass YouTube, yet Adwords Advertisers are unable to target ads specifically on Gmail. They must target the entire content network. Its basically an "all or nothing" approach which... Read more
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Hal Varian explains how "landing page relevancy" accounts for only 3.0% of the Adwords Quality Score. PPCPROZ postulates, do you agree? Read more
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I tried out this Firefox extension about a month ago, and was intrigued but not impressed to tell you the truth. Every time I tried to “view keywords”, I got nothing.

This morning I saw a notice in my Firefox extensions that the XPI has… Read more
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Earlier, this post showed the problems with the new "first page bid" system, showing how quality kws were not triggering ads due to a max cpc below the first page bid.

Adwords has listened to our feedback, improving the system. Indeed, the… Read more
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If you put "Negative Keywords" and "Content Network" in the same sentence, even folks with intermediate PPC experience get confused. I felt the same way until a recent conversation with our Google Rep. She helped to clarify the best practices for using… Read more
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C’mon Google, do you really want me to use phrase matching for everything? You are going to get a lot less of my Client’s $$. Please, please FIX IT! Read more
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A very large percentage of search is geared to Local Audiences; the integrity of Adwords Geotargeting is discussed in this article...

Should advertisers be forced to expand "their reach" to countries outside their chosen geotarget?… Read more
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