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elanperach


True Confessions of a “Twitterholic”
Avatar Story Found By: elanperach 981 Days ago
News Source: http://blog.ppcproz.com
Category: SEM
Did you know… about 60% of Twitterers drop out within their first month, and I see why. It’s really confusing … followers, following, Retweets, DM’s, microblogging… Read more
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The Great PPC Spy Tool Myth / Lie
Avatar Story Found By: PPCPROZ 992 Days ago
News Source: http://blog.ppcproz.com
Category: PPC
Spy tools don’t really show you your competitor’s keywords! Keyword spy and other spy tools blatantly make this false claim. Read more
 Comment1 Comments  
Gmail Advertising “Held Hostage” by the Adwords Content Network
Avatar Story Found By: PPCPROZ 1056 Days ago
News Source: http://blog.ppcproz.com
Category: SEM
Visits to Gmail surpass YouTube, yet Adwords Advertisers are unable to target ads specifically on Gmail. They must target the entire content network. Its basically an "all or nothing" approach which... Read more
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Landing Page Relevancy accounts for only 3.0% of Quality Score? Can’t be, can it?
Avatar Story Found By: PPCPROZ 1067 Days ago
News Source: http://blog.ppcproz.com
Category: PPC
Hal Varian explains how "landing page relevancy" accounts for only 3.0% of the Adwords Quality Score. PPCPROZ postulates, do you agree? Read more
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PPC Web Spy Started Working!!!
Avatar Story Found By: PPCPROZ 1088 Days ago
News Source: http://blog.ppcproz.com
Category: PPC
I tried out this Firefox extension about a month ago, and was intrigued but not impressed to tell you the truth. Every time I tried to “view keywords”, I got nothing.

This morning I saw a notice in my Firefox extensions that the XPI has… Read more
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Inactive Keywords Alive and Well?
Avatar Story Found By: elanperach 1104 Days ago
News Source: http://blog.ppcproz.com
Category: PPC
Earlier, this post showed the problems with the new "first page bid" system, showing how quality kws were not triggering ads due to a max cpc below the first page bid.

Adwords has listened to our feedback, improving the system. Indeed, the… Read more
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How to Use Negative Keywords When Targeting Google’s Content Network
Avatar Story Found By: DaveDavis 1112 Days ago
News Source: http://www.roirevolution.com
Category: PPC
If you put "Negative Keywords" and "Content Network" in the same sentence, even folks with intermediate PPC experience get confused. I felt the same way until a recent conversation with our Google Rep. She helped to clarify the best practices for using… Read more
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PPC Blog: Adwords Broad Keywords Bloopers
Avatar Story Found By: tdmedia 1131 Days ago
News Source: http://blog.ppcproz.com
Category: PPC
C’mon Google, do you really want me to use phrase matching for everything? You are going to get a lot less of my Client’s $$. Please, please FIX IT! Read more
 Comment2 Comments  
Adwords Geotargeting "Goes On Vacation..."
Avatar Story Found By: PPCPROZ 1160 Days ago
News Source: http://blog.ppcproz.com
Category: PPC
A very large percentage of search is geared to Local Audiences; the integrity of Adwords Geotargeting is discussed in this article...

Should advertisers be forced to expand "their reach" to countries outside their chosen geotarget?… Read more
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