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Ultimate Quality Score Guide: 15 Experts on How to Increase Quality Score
Avatar Story Found By: TomDemers 608 Days ago
News Source: http://www.wordstream.com
Category: PPC
We asked 15 PPC experts - including Andrew Goodman, George Mitchie, Dave Davis, Marty Weintraub, Brad Geddes, Josh Dreller, and more - 4 questions about Quality Score and got a lot of great content. Find out what they had to say about:1. The factors… Read more
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Chris Boggs Elected President of SEMPO
Avatar Story Found By: greggorio 636 Days ago
News Source: http://www.searchenginejournal.com
Category: Sphinn Zone
Chris Boggs has been elected to serve as the New President of SEMPO. As many of you know, Chris has been deeply involved with the SEMPO organization for years and has always been an ethically outspoken and active member of the search engine optimization… Read more
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Paid Search Advertising from the Velvet Jones School of Technology
Avatar Story Found By: greggorio 763 Days ago
News Source: http://www.semoe.com
Category: PPC
Humorous but very true post about where PPC needs to be from PPC Guru Matt Leveque. ".... As an industry I think it’s imperative that we advocate against the practice of mass produced paid search advertising that does not adhere to quality principles.… Read more
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Why PPC Marketers Need To Be Sneaky Bastards
Avatar Story Found By: tomachi 889 Days ago
News Source: http://www.semgeek.com
Category: PPC
Good point about requesting FTP access if your contract has performance targets. Read more
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A Formula for Effective SEO Title Tags
Avatar Story Found By: larrykim 920 Days ago
News Source: http://www.wordstream.com
Category: SEO
The most important pieces of copy for SEO purposes is the title tag. Having a strong, relevant, clickable title can have a major impact on rankings, click-through rates and overall traffic numbers. Learn how to do this. Read more
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Interview With The Experts: Amanda Watlington
Avatar Story Found By: larrykim 930 Days ago
News Source: http://www.wordstream.com
Category: SEO
Interview with Dr. Amanda Watlington of Searching for Profit, a frequent speaker at search marketing conferences, on her various experiences in the field. Read more
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Interview with Larry Kim, WordStream Founder
Avatar Story Found By: annie7 935 Days ago
News Source: http://www.semgeek.com
Category: SEO
The interview is definitely worth a look and a read, as well as the tool itself is worth giving a go. I like it how these guys market themselves... Read more
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Google Insights Tool Provides PPC AdWords Power
Avatar Story Found By: greggorio 1025 Days ago
News Source: http://www.wilsonweb.com
Category: SEM
Christine Churchill writes an insightful piece about the Google Insights tool that is free and easy to use. It’s the online marketer’s chance to get insight into keyword terms used when people search the Web. Read more
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PPC Case Studies: Have They Really Lost Their Mojo?
Avatar Story Found By: MakingSearchGood 1077 Days ago
News Source: http://www.semgeek.com
Category: PPC
SEMGEEK - Greg Meyers discusses the art and importance of paid search case studies as viable marketing tools. Read more
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Why Trademarked Names Are Allowed in Google Display URL
Avatar Story Found By: ebkendo 1123 Days ago
News Source: http://www.ppchero.com
Category: PPC
Good info to know if you already didn’t, especially if you work with any trademarks in your ads or are watching trademarks of your own in your paid search efforts. Read more
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The Burger and Chardonnay Approach to Search Marketing
Avatar Story Found By: storyspinner 1124 Days ago
News Source: http://www.semgeek.com
Category: SEM
In our daily lives, there are people who simply do not follow "conventional wisdom" in whatever they do. In Search Marketing, that can also be associated with the way search marketers, both novice and experienced, create a strategy/plan, perform keyword… Read more
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Are Ghost Writers for Social Media Profiles Wise?
Avatar Story Found By: storyspinner 1124 Days ago
News Source: http://www.semclubhouse.com
Category: SEM
Britney Spears is doing it, should you? Is having someone "ghost write" your social media profiles wise advice for everyone? This pieces takes a look at the drawbacks of using a ghost writer on social media profiles. Read more
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How Monitoring Twitter Can Help Build Links
Avatar Story Found By: debram 1139 Days ago
News Source: http://searchengineland.com
Category: Link Building
A great article by Julie Joyce on how you can use Twitter to attract links and build brand. Read it and tweet! Read more
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4 Reasons Why PPC Is The Best Online Marketing Channel
Avatar Story Found By: chrisblackwell 1136 Days ago
News Source: http://www.searchenginejournal.com
Category: PPC
Brian Carter goes over the best reasons to use PPC as your advertising model. Read more
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Internet Shopping Usability: No Guidance, No Interaction, No Sale
Avatar Story Found By: cre8pc 1136 Days ago
News Source: http://searchengineland.com
Category: Usability
Google brought up many excellent search results for me. It didn’t take me long to realize they were all distributors of this particular piece of furniture. I was delighted to discover the first site I visited had what I wanted. Or did they? Read more
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Why You Should Use PPC Before You Redesign Your Next Website
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Moderator Story Found By: DavidWallace 1157 Days ago
News Source: http://www.semgeek.com
Category: PPC
Greg Myers writes, "Before you spend thousands of dollars on a new website redesign or to even build a new website, you may want to consider spending a little R&D money on PPC to "get a feel" from the reaction of real live customers who would ultimately… Read more
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Can Twitter Be Useful For Business?
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Moderator Story Found By: DavidWallace 1158 Days ago
News Source: http://www.searchengineguide.com
Category: SEM
Twitter - the micro-blogging platform that few knew about a year ago has now gone mainstream with over 6 million users. Even major news outlets such as Fox News, CNN and others are using Twitter on a daily basis to get viewer reaction and create… Read more
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Google Confirms Conversion Rates Have No Effect on Quality Score
Avatar Story Found By: greggorio 1164 Days ago
News Source: http://www.ppchero.com
Category: PPC
Amber at PPC Hero writes an interesting post which confirms another "Google Adwords Quality Score Myth" that enabling conversion tagging on your Adwords account, DOES NOT affect your Quality score. She also states that even though there may be others… Read more
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Google’s First Sign Of Economic Slowdown - Less Cafeteria Hours
Avatar Story Found By: DonnaMc 1188 Days ago
News Source: http://www.semgeek.com
Category: SEM
Greg Meyers has an interesting perspective on the correlation of Google’s decrease in their cafeteria hours and the slow down of the economy. Read more
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How Google Adwords Is Like Pledging A Fraternity
Avatar Story Found By: DonnaMc 1208 Days ago
News Source: http://www.semgeek.com
Category: PPC
Greg Meyers just posted an article comparing the initiation of Google Ad Words to pledging a college fraternity. It’s pretty funny and worth the read. Read more
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Why the SEOmoz SEO Quiz Is Completely Wrong
Avatar Story Found By: vanessafox 1615 Days ago
News Source: http://www.vanessafoxnude.com
Category: SEO
But why is this quiz so wrong? Too many of the questions go beyond the science and into the art of SEO, where things are fluid and changing and open to interpretation. The quiz is more accurately a test of how much of your personal SEO philosophy… Read more
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Google CEO Backs Obama - WSJ.com
Avatar Story Found By: monitis 1210 Days ago
News Source: http://online.wsj.com
Category: SEM
Google Chief Executive Eric Schmidt personally backs Barack Obama, even though Google is officially neutral in the campaign.

"Some tech and media executives speculate that he might desire a role in an Obama administration, possibly the… Read more
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Key Relevance Review of Google Analytics at eMetrics
Avatar Story Found By: Silver 1209 Days ago
News Source: http://www.semclubhouse.com
Category: Vertical Search
Li Evans of Key Relevance does a great review of the Google Analytics and Google Conversion University session at eMetrics. Read more
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Why manufacturers should update and promote their Web sites
Avatar Story Found By: spinfield 1216 Days ago
News Source: http://www.spinfield.com
Category: SEM
I can’t tell you how many times I’ve heard it. “I have a Web site. Why should I spend time and money updating it and promoting it?” Read more
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Study: Google does a brain good - CNN.com
Avatar Story Found By: storyspinner 1216 Days ago
News Source: http://www.cnn.com
Category: SEM
And we all thought it was the wheaties we were eating! Seems searching is good for our brains, afterall :) Read more
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