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Using Google Places for Offline Marketing
While the Google Places dashboard is in relative infancy, the data it provides can be used to help your marketing efforts in ways you may not yet have thought of. Read more
Google has recently added a new feature to Google Webmaster Tools (GWT) called “Parameter Handling”. This feature allows site owners, web development and search agencies to add up to 15 URL parameters that you don’t want Google to crawl and index. Read more
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Heres an interesting review of the geo-targeting issues which have been affecting the Google UK SERPs for most of this month. Read more
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Hey gang... I finally published a database of the many search related patents and information retrieval research papers I run into along the way. You can browse the categories or even search the DB for specifics you may be researching - I hope it helps… Read more
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2 Comments
Microsoft’s search engine Bing, announced today, is certainly different; it does things in new ways and brings a fresh approach to search. Whether this will create a seismic shift of users from that search monolith Google is another story and only… Read more
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Google make searching easier yet again with the Wonder Wheel, but what can you do with it from a conversions point of view? Read more
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Very useful post on how to setup Google Analytics to capture ranking data on referred organic traffic. Read more
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"I had the fortune of meeting Yahoo’s new CEO Carole Bartz last night. It was an interesting juxtaposition with the Google earnings call that was going on simultaneously and so I’ll provide a brief comment on both." Read more
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For a long time now good SEOs have religiously checked their analytics package/packages to see exactly how their sites are performing both in terms of traffic, conversions, bounces and usability. Over time this has become increasingly difficult as… Read more
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For those who don’t know, Gensemer led the team at Blue State Digital who orchestrated President Obama’s online campaign, generating over $500,000,000 in campaign funding, an amazing amount of money by any standards. Read more
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Sphunn from a non android phone... Read more
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Very few Google Adwords campaigns use anything other than Google broad match. Whilst utilising broad match will ensure you get maximum coverage on as many search terms as possible, it also means that you never truly know where your money is being spent. Read more
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Using information from The Independent newspaper, we have conducted a very similar piece of research, looking at 30 articles which have recently been on the first page of Digg. The graph below plots the number of Diggs each article received and the… Read more
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The relationship between bounce rates and SEO have been discussed at Sphinn and elsewhere lately. This post brings together 9 major objections to linking SEO and bounce rates, and refutes 8 of those 9 objections. Read more
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31 Comments
The author lists a few very good reasons not to follow someone back, many of which Ive been applying without thinking much about it. (Incidentally, he recently became a follower of mine, and this post made me follow him back.) Read more
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News Source: http://www.latitudegroup.com
Category: Vertical Search
Discuss
Getting content from a website to go hot on Digg and other social media websites is one of the most effective ways of getting high quality natural links to the site, however it isn’t easy and there are a number of pitfalls that you need to consider… Read more
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