Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

heapseo


Using Google Places for Offline Marketing
While the Google Places dashboard is in relative infancy, the data it provides can be used to help your marketing efforts in ways you may not yet have thought of. Read more
Google has recently added a new feature to Google Webmaster Tools (GWT) called “Parameter Handling”. This feature allows site owners, web development and search agencies to add up to 15 URL parameters that you don’t want Google to crawl and index. Read more
Comment3 Comments  
So the will they? Won’t they? relationship between Microsoft and Yahoo! has dragged on like an Eastenders omnibus. However, the deal has finally been announced this afternoon. So, what does this mean to the search industry? Read more
CommentDiscuss  
James talks common tags and meta tags and draws an unsurprising conclusion.. Read more
CommentDiscuss  
Here’s an interesting review of the geo-targeting issues which have been affecting the Google UK SERPs for most of this month. Read more
Comment2 Comments  
Running PPC and SEO campaigns in isolation from each other often means many learnings and advanced SEM tactics and techniques are being missed. This post looks at some of the ways your PPC campaign can inform your SEO strategy and vice-versa. Read more
CommentDiscuss  
Hey gang... I finally published a database of the many search related patents and information retrieval research papers I run into along the way. You can browse the categories or even search the DB for specifics you may be researching - I hope it helps… Read more
Comment2 Comments  
Microsoft’s search engine Bing, announced today, is certainly different; it does things in new ways and brings a fresh approach to search. Whether this will create a seismic shift of users from that search monolith Google is another story and only… Read more
Comment1 Comments  
Google make searching easier yet again with the Wonder Wheel, but what can you do with it from a conversions point of view? Read more
Comment2 Comments  
Are you driving traffic to the most relevant pages on your site? If you’re not directing your organic traffic to the most relevant pages then get your SEO or SEO company to get the best possible pages ranking. If the same is true for you PPC… Read more
CommentDiscuss  
Very useful post on how to setup Google Analytics to capture ranking data on referred organic traffic. Read more
Comment5 Comments  
When you think of e-commerce SEO the first thing you think of is probably optimising for search engine queries on product names, writing product descriptions, rewriting URL’s, avoiding indexing issues/session ID’s etc. But a commonly overlooked… Read more
CommentDiscuss  
"I had the fortune of meeting Yahoo’s new CEO Carole Bartz last night. It was an interesting juxtaposition with the Google earnings call that was going on simultaneously and so I’ll provide a brief comment on both." Read more
Comment1 Comments  
For a long time now good SEO’s have religiously checked their analytics package/packages to see exactly how their sites are performing both in terms of traffic, conversions, bounces and usability. Over time this has become increasingly difficult as… Read more
Comment1 Comments  
For those who don’t know, Gensemer led the team at Blue State Digital who orchestrated President Obama’s online campaign, generating over $500,000,000 in campaign funding, an amazing amount of money by any standards. Read more
Comment2 Comments  
Sphunn from a non android phone... Read more
Comment5 Comments  
Very few Google Adwords campaigns use anything other than Google broad match. Whilst utilising broad match will ensure you get maximum coverage on as many search terms as possible, it also means that you never truly know where your money is being spent. Read more
Comment3 Comments  
There have been plenty resources on US Local Search Citations, resources and articles. I am glad now that Europe is really taking SEO and SEO blogging to the mainstream.

About the post: Martijn Beijk Guest Posts on my Fav local Search blog.… Read more
CommentDiscuss  
Using information from The Independent newspaper, we have conducted a very similar piece of research, looking at 30 articles which have recently been on the first page of Digg. The graph below plots the number of Diggs each article received and the… Read more
Comment2 Comments  
Thoughts on twitter why I think it’s cool and stuff Read more
CommentDiscuss  
David Freeman shares his perspectives on 2008 search seo and social media Read more
CommentDiscuss  
The relationship between bounce rates and SEO have been discussed at Sphinn and elsewhere lately. This post brings together 9 major objections to linking SEO and bounce rates, and refutes 8 of those 9 objections. Read more
Comment31 Comments  
The author lists a few very good reasons not to follow someone back, many of which I’ve been applying without thinking much about it. (Incidentally, he recently became a follower of mine, and this post made me follow him back.) Read more
Comment3 Comments  
Thanks to the social nature of the web, and the explosion in user generated content over the last couple of years, it is easier than ever for people to publish their thoughts online, and while many have a genuine grievance with a product and service, I… Read more
CommentDiscuss  
Getting content from a website to go hot on Digg and other social media websites is one of the most effective ways of getting high quality natural links to the site, however it isn’t easy and there are a number of pitfalls that you need to consider… Read more
Comment4 Comments  


Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: