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Rae Hoffman with a ’real world’ post on monitizing your website ... the right way Read more
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Identifying top niche blogs is invaluable knowledge for anyone wanting to enter, study or market to people in a particular field. It’s one of the fastest and most effective ways to learn the lay of the land and get involved in the community of… Read more
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I am curious if anyone else has noticed a trend over the past year or so where people (I have nobody specific in mind) in the search marketing business seem to increasingly gravitate towards becoming a “SEO celebrity”. It’s a bit like like moths… Read more
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I love this article because Ann forces us to look beyond the normal keyword and on-site elements of SEO -- and then place a strong emphasis on the competitive balance between your brand others.

With strong screen shots and examples, she… Read more
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Like color, design, and name, a company slogan/tagline is an essential part of any brand. I am not going to list key features of a good marketing slogan (you are most probably well aware of them: short, catchy, unique, etc, etc) - I don’t like… Read more
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A great post by Paul identifying ’The Seven Ages of Search’ ... aka drawing comparisons to the evolution of humans over time. This is awesome Paul!

Here’s an except: "The Slap in the Face Period: The few that managed to… Read more
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Candid SEOBOOK: The writing style is hungry and the tone passionate. Aaron’s got his Mojo ON in ths delightfully self-effacing comparison of SEO & PPC long-term value. Read more
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The Federal Bureau of Labor published a study a few years back that showed 70% of all new business comes from some form of networking. What other motivation do you need to start? Below are fifty thoughts to help you on your way. Before you read on,… Read more
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Tim Nash does a case study of how not to write a Sales page for SEO Services. A Brief excerpt "I am not a copywriter or indeed a marketing guru but I have learnt a trick or two from the web so while I might not be the most qualified person to dissect… Read more
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Alan Rimm-Kaufman writes: Earlier this month, in a blog post reporting our clients’ aggregate ad spend across the major search engines, we noted that Google’s slice of the pay-per-click pie increased across 2007. I wrote

"We never… Read more
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How to get the businesses with multiple locations in the same city (e.g. two Starbucks on opposite corners) to rank for the same local search query, or something to that effect. Read more
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A lot of web pages and documents reuse the same text in sidebars and in footers at the bottoms of pages, like copyright notices and navigation sidebars.

Computer programmers will sometimes use the term “boilerplate” code to refer to… Read more
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To preserve that brand from the ravages of blight, marketers need to consciously combat it on their own sites and ensure that their marketing efforts do not create or fund blight on other sites. Read more
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An interview with 5 top power users in social bookmarking and their insights Read more
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How to organize your link sources to save yourself time, money, and frustration. A central database is an awesome way to do this; when properly optimized, it can make getting relevant backlinks easier than ever before. Read more
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I’ve no doubt many Sphinn and Search Engine Land readers will be at SES London today. We certainly exposed enough of them to the show, which is backed by competitor Search Engine Watch. But in light of how much activity SEW staffers have been doing… Read more
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