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jameszol


Good tip to capture mobile landing page click-to-call events in Google Analytics. A quick aside: One could also use the "tel:" microformat in an anchor to accomplish a similar goal. Read more
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Can Article Marketing Work For B2B SEO?
Article marketing is always a controversial topic...but...it can drive traffic and it is one way to build more links. Can it work in the B2B space though? Read more
An excellent blog post by Andy Komack on using White Papers & Research to spearhead online B2B marketing campaigns. Read more
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Please read the latest post on our Sphinn blog about a new emphasis on enforcing existing guidelines, and asking Sphinn users to be more careful about the content that gets submitted, shared, and voted up. I'll try to keep an eye on comments during the… Read more
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Funny stuff from Samir - SNIP - What many people don’t know about Facebook Places is that instead of just letting me check-in to a place, I can also tag my friends. Where we are, shows up on both our Facebook wall and life stream. So, why not spoof my… Read more
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Raise your hand if you believe that using Google Analytics can affect your site’s SEO rankings. Now raise your other hand if you believe Google Adwords also affects your SEO. If you’ve got both hands in the air keep them that way, as having your… Read more
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Aaron's reply to Rand's Webspam post: The big issue with search today is not the existence of spam, but how it is dealt with. For a long period of time Google spent much of their resources fighting spam manually. That worked when spammers were sorta… Read more
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7 must have social bookmarking tools that are not very well known, for people who spend a lot of time on places like Digg and StumbleUpon. Read more
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This checklist will help you quickly identify and fix the problem, restore your organic traffic and save a bunch of nerve cells on the way. Read more
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SNIP -  There have been some very interesting developments with regards to the expanded use of Google Places over the last couple of months, with Google not only increasing the usage of Google Places within their mainstream SERPs but also increasing… Read more
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David Mihm analyzes Facebook Places from a local search perspective and places it in the "world ecosystem" of its competitors, offering excellent in-depth analysis of each. Read more
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This is an incredible post on monitoring web metrics and how to segment your data to understand where to create initiatives that will increase your bottom line. Read more
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I know a lot of you could use a search marketing apprentice (or an Intern) right now...and even if you don't right now, you will in the future right?! Check out these 24 hiring tips from Alan Bleiweiss. Read more
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It may seem like a basic enough concept and post, but believe it or not, everyday I see so many people doing it wrong.  Good job to Chuck for posting this great information about having clean URLs and their benefit to SEO. Read more
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If you've ever wondered how you can write unique, enticing and SEO'd descriptions for the same old products everyone else sells, you'll want to read this article by copywriting expert Karon Thackston. Read more
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Kim gives some pretty spot on amazing advice for helping your site convert better.  Take the time to read this if you own a site that needs a little work on conversion. Read more
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This blog post announces the start of a new, weekly article that will appear on Search Engine Land: "Hot On Sphinn." We hope to increase awareness of the popular content on Sphinn and reward the users/authors who are sharing content on Sphinn. Read more
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A Googler confirmed. This isn't surprising to experienced SEOs who have found a way to make their pages compete in the mighty Google but it's a great quote that will be shared for years. Read more
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This post is about the most popular (yet, NOT the most important) benefit of guest blogging: linking: best practices and ethics of linking back to your guest bloggers (as well as allowing them to). Ann looks at stuff like where and how many and what… Read more
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Your blogging style is up to you. I for one usually shy away from newly hot and trending topics for various reasons: firstly, I am not based in the USA and thus I am slow in learning what everyone says, secondly, seeing great coverage, I usually have… Read more
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GREAT rant from Paul Carpenter on Dave Naylor's blog: "We’re hated because people need a bogeyman to blame for their failure to have a problem business plan or to hide their own corner-cutting. Much easier on the soul to blame your SEO then take a… Read more
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Want to ruin the mood at a party? Mention the economy. It might not win you host of the year award, but a down economy is the perfect time to talk about why increasing the complexity, scale, and spend of most advertisers’ PPC campaigns makes more… Read more
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Excellent post-"interview" from sugarrae exposing one of the so called white hat seo experts. This guy is really hilarious. He doesn't even know who Matt Cutts is!!!!! Read more
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This is a great article on Seomoz explaining how to optimize your marketing funnel for more conversions... Read more
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In my [Alan Bleiweiss] latest Search Engine Journal article, Information Architecture – Rocket Science Simplified, I break down the concepts of site navigation as it relates to SEO for the purpose of strengthening sectional and page level focus. But… Read more
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