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jonnydunkley


Duplicate Content? Tell Google which URL Parameters to Ignore
Avatar Story Found By: robwatts 879 Days ago
News Source: http://www.latitudegroup.com
Category: SEO
Google has recently added a new feature to Google Webmaster Tools (GWT) called “Parameter Handling”. This feature allows site owners, web development and search agencies to add up to 15 URL parameters that you don’t want Google to crawl and index. Read more
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Microsoft and Yahoo!: Katie and Peter or Posh and Becks?
Avatar Story Found By: smithyd 929 Days ago
News Source: http://www.latitudegroup.com
Category: PPC
So the will they? Won’t they? relationship between Microsoft and Yahoo! has dragged on like an Eastenders omnibus. However, the deal has finally been announced this afternoon. So, what does this mean to the search industry? Read more
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Conversion Attribution and the John Wanamaker Problem
Avatar Story Found By: robismadeup 931 Days ago
News Source: http://www.latitudegroup.com
Category: Analytics
The digital marketing industry is starting to recognise you can no longer look at your different channels as individual silos. Understanding how your online mix fits together is something more and more people are looking at. But how do you go about it? Read more
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We do want what Google Suggest!
Avatar Story Found By: davefreeman 957 Days ago
News Source: http://www.latitudegroup.com
Category: SEM
Stephen Murphy shares his findings on the impact of the Google Suggest. The article demonstrates the increases in search volume for keywords displayed with the suggest feature along with some other insightful stats and advice. Read more
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The History of Search
Avatar Story Found By: HaggiWaggi 961 Days ago
News Source: http://www.latitudegroup.com
Category: SEM
In the late 90’s we witnessed a knowledge, communication and connection revolution. The “internet boom” saw the creation of some of the largest businesses today. This brought unimaginable innovation and creativity. Old markets were re-energised… Read more
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Kenshoo Makes PPC Complexities Easier to Manage
Avatar Story Found By: TheeSocrFreak 970 Days ago
News Source: http://www.searchenginejournal.com
Category: SEM
What Kenshoo does exceptionally well, compared to the competition:

* Get your ecommerce data into their system
* Help you restructure existing account complexity into tighter ad group structures
* Attribute conversions to… Read more
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Joining the SEO and PPC dots
Avatar Story Found By: robwatts 970 Days ago
News Source: http://econsultancy.com
Category: SEO
Running PPC and SEO campaigns in isolation from each other often means many learnings and advanced SEM tactics and techniques are being missed. This post looks at some of the ways your PPC campaign can inform your SEO strategy and vice-versa. Read more
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Bing: It isn’t a game changer, but…
Avatar Story Found By: robwatts 990 Days ago
News Source: http://www.latitudegroup.com
Category: SEM
Microsoft’s search engine Bing, announced today, is certainly different; it does things in new ways and brings a fresh approach to search. Whether this will create a seismic shift of users from that search monolith Google is another story and only… Read more
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SEO is nothing without conversion optimisation | I-Optimise
Avatar Story Found By: robwatts 1008 Days ago
News Source: http://www.i-optimise.com
Category: Analytics
Are you driving traffic to the most relevant pages on your site? If you’re not directing your organic traffic to the most relevant pages then get your SEO or SEO company to get the best possible pages ranking. If the same is true for you PPC… Read more
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Do we want what Google “Suggests”? -
Avatar Story Found By: robwatts 1047 Days ago
News Source: http://www.latitudegroup.com
Category: Searching
A good look at Google Suggest - "There is no greater crime than paying for traffic which you do not want! The use of robust negative matching should be an integral part of your campaigns anyway, but the Google Suggest tool can perhaps provide you with… Read more
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What is the Orion update and how will it affect you?
Avatar Story Found By: RichardGregory 1053 Days ago
News Source: http://www.latitudegroup.com
Category: SEO
Dave Freeman on the latest Google update and what it means for searcher behavior. Read more
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Analytics is the key!
Avatar Story Found By: robwatts 1068 Days ago
News Source: http://www.i-optimise.com
Category: Analytics
For a long time now good SEO’s have religiously checked their analytics package/packages to see exactly how their sites are performing both in terms of traffic, conversions, bounces and usability. Over time this has become increasingly difficult as… Read more
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3 steps to Social Media success
Avatar Story Found By: davefreeman 1081 Days ago
News Source: http://www.latitudegroup.com
Category: SEM
Put simply, effective use of Social Media is the most strategically important opportunity in online marketing today. It is incredibly cost efficient, scalable and will transform the way you interact with your current and future customers. Read more
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Budgeting Search? What’s the point?
Avatar Story Found By: DaveDavis 1091 Days ago
News Source: http://www.rimmkaufman.com
Category: SEM
Great article by George:

Investment Banks call me just about every week these days, asking whether our clients’ search budgets are growing or shrinking given the state of the economy. Their interest is in valuing Google and Yahoo stock,… Read more
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Thomas Gensemer - Obama did not Tweet…
Avatar Story Found By: davefreeman 1089 Days ago
News Source: http://www.latitudegroup.com
Category: SEM
For those who don’t know, Gensemer led the team at Blue State Digital who orchestrated President Obama’s online campaign, generating over $500,000,000 in campaign funding, an amazing amount of money by any standards. Read more
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