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jpenick999


Chris Garrett’s been blogging for ten years now, and offers 41 things he’s learned over the years. His readers are adding more in the comments, too. Good discussion there! Read more
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Many people jump into social media marketing because they feel they "should be doing it". Many times companies don’t take the time to identify their goals and why they want to engage in a campaign. Identifying and measuring social media metrics can… Read more
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People will subscribe to your blog if they think that it will enhance their lives in some way in the foreseeable future.

Creating a sense of anticipation among your readers increases the chances that they’ll subscribe to it. Read more
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You’ve heard all the reasons businesses should be blogging but this is the biggest and best reason of all. Read more
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For advertisers, fans are left with brief memories of ads humorous and perhaps intriguing. So what happens when fans take those memories to their favorite search engine? Read more
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One of my esteemed colleagues (stop blushing, Charles, you know it’s true) has written a great post about the Super Bowl and Search Marketing. I’ve decided to follow his lead and take it another step deeper by asking a poignant question: How does… Read more
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Is 2.7mm for a 30 second TV spot enough to force marketers to align their campaigns with the on-line channel?
What do search marketers do when they are not that interested in the game? Well… quite a few of us were burning up Twitter discussing… Read more
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From the Grandmaster of mommy links, Jennifer Laycock (SearchEngineGuide): "Learn how you can really use Twitter to communicate with people." [My FIRST Twitter Sphinn!] Read more
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Wherein Darren Browse learns from Seth Godin that he doesn’t use Twitter at all and informs 1400+ fans of the fake Seth they’ve been fooled.

His take-away: "It highlights to me the important of getting a hold of account names for… Read more
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Chris Brogan created a Wiki to match you up with Twitters that have similar interests.... he is calling it Twitter Packs. Read more
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WordPress is the most advanced platform for blogging. Yet it’s robust enough to handle content management on traditional websites as well. And what’s great about it is there are literally thousands of free themes to give your site the look you… Read more
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Handy list of 39 mommy network-type sites that you might have missed in social media, broken out by the type of site (news, networking, directories). Read more
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As Facebook enjoys its moment in the sun, we should take a moment to step back and look at the history of computers and social communication. Some historical perspective is in order, both to assess the real value of social networks as businesses, and to… Read more
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