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Li Evans talks through the five key points of making sure how corporate social media marketing efforts don’t fail. Read more
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For many digital services, the ad supported monetisation method has been seen as the holy grail of business plans. However, all this may be about to change... Read more
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Andrew Goodman calls Guy Kawasaki out on his "dubious" twitter strategies.

"If you strip away the black turtleneck (please don’t), the Silicon Valley pedigree, and the attitude, Kawasaki can be boiled down to the equivalent of the… Read more
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The second installment of Apogee Search’s SEO Toolbox features BuzzStream for Link Building, a fully integrated set of tools designed to boost SEO efforts by gaining inbound links and improving search rankings. Read more
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"Wikipedia provides a mine of data worth digging into when researching a topic. It is user-generated, well-moderated and heavily interlinked - all three factors contribute to the fact that the site can be quite useful for keyword and niche research." Read more
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If you couldn’t make it to SES New York, never fear! Outspoken Media’s Lisa Barone, liveblogger extraordinaire, has brought you comprehensive and entertaining coverage of 16 sessions from this weeks event. Read more
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Over the last 6 months I’ve (Brian Carter) seen some pretty cool results for charities and non-profits using Twitter. Here are 3 examples. Read more
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Very smart Monica Wright over at SEJ interviews David Harry on SEO Dojo , a community for “SEO Warriors” to teach, share and learn the SEO craft. Read more
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Bill Sklawski writes, "A newly published Yahoo patent application gives us some ideas on how it might extract keywords from the URLs of pages, and ranks them, as well as using information uncovered in the process to determine which pages to crawl first… Read more
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Jon Myers opens his Searchcowboys account with a blasting post on Universal Search Video Results.

Online video is going from strength to strength in 2009. There has been a lot of talk about it over the last few shows I have spoken at.… Read more
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Google appears to be letting some advertisers post PPC titles with more than 25 characters. Details inside... Read more
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Aaron Wall takes on Google...See more in the article ...

Go Aaron!! Read more
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Jill Whalen at Search Engine Land:

It seems that once a year for the past five years or so, a search engine representative will stand up at a conference and announce that they are now indexing Flash. Website designers jump with glee, and… Read more
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I’ve decided to write a 2-in-1 post on cutting out the fat of your ppc account, and your body if you’re interested in losing weight to shape up this spring. (Disclaimer: in no way, are my tips on cutting the fat from your body literal or endorsed by… Read more
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Matt has lots to wisdom to share. Here are some highlights, most of which you can apply right away and see immediate improvements on your web pages. The thrust of his talk is about on-page factors. In others words, optimizing content out front and… Read more
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SEO for online retailers is the process of improving a website potential in order to gain more organic non-paid traffic from the major search engines. Normally, SEO uplift doesn’t happen overnight and it can take a long while to rank well for non… Read more
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Good presentation skills are essential in the SEO industry. As well as the multitude of conferences that feature so prominently in our industry, we are also often called on to present SEO clearly (and favourably!) to potential clients and skeptical CEOs. Read more
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"Children will no longer have to study the Victorians or the second world war under proposals to overhaul the primary school curriculum, the Guardian has learned.

However, the draft plans will require children to master Twitter and… Read more
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"If you’ve used Twitter’s website in the past couple of weeks, you’ve probably noticed a small rectangle promoting its widgets and Twitter Search. It’s no accident that it looks like an ad unit, because it actually is an ad unit.… Read more
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PR and link building are continuing to go hand-in-hand. Brief post on how a personal relationship can lead to a link. Read more
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I [Chris Bennett] will be the first to admit while it didn’t take me a long time to sign up and start networking with friends on Twitter, it has taken me a long time to understand the true power of the website. When I first started using it I saw it… Read more
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For many people search engines are a fundamental part of the buying cycle used for both research and conversion purposes. However many people forget to manage their online brand rep with the same vigour as the online, which can significantly affect your… Read more
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Entertaining, comprehensive coverage of Guy Kawasaki’s "Twitter as a Tool" (or "Guy Kawasaki is a Tool") keynote at Search Engine Strategies New York from Lisa Barone. Read more
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I find this VERY important to us as SEMs - most of us use twitter to keep in touch, dicuss and comment real time. Is the experience about to change?

Spoiler: Twitter has gone into partnership with Microsoft and John Battelle’s advertising… Read more
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Visits to Gmail surpass YouTube, yet Adwords Advertisers are unable to target ads specifically on Gmail. They must target the entire content network. Its basically an "all or nothing" approach which... Read more
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